PM4SD European Summer School5th – 9th October 2016, Akureyri, Iceland

Teodora Marinska | European Travel Commission

Economic importance of tourism

Spin-off benefits:• preservation of cultural

heritage• improved infrastructure• local community facilitates• stronger awareness of

European citizenship

2www.tourismmanifesto.eu

Tourism in the European UnionSource: WTTC, 2016

Economic benefits: income, employment, investment and exports

Economic importance of tourism

3www.tourismmanifesto.eu

Signing organisations35 European private and public stakeholders

4www.tourismmanifesto.eu

5www.tourismmanifesto.eu

PRIORITIES

Competitiveness

Digitalisation

Good Governance

Joint PromotionReduce Seasonality

Skills & Qualifications

Sustainability

Transport Connectivity

Promote good practice in extending the season and diversification

Ensure fair benefit from tourism for businesses, local communities and those who work in the sector

Sustain employment in the tourism sector and give every EU citizen the chance to travel

Environment

Identify and support good practice in capacity and destination management

Sustainability

Create a strategic plan for an environmentally sustainable tourism industry

Economic and

operational

Social

Reduce Seasonality

GoodPractice

Supporter of the initiative

7www.tourismmanifesto.eu

Timeline Proposal

www.tourismmanifesto.eu

Document ready to be distributed at ETD

29th November

The Secretariat prepares the printed version 16th November

to

28th November

AchievementsRaised awareness of our common priorities among the EU institutions

Issued a common statement on the US & Canada Visa waiver reciprocity mechanism

Manifesto as a Think Tank

Initiated collaboration with DG Culture

Defined a short-term work programme

ACHIEVEMENTS

THANK YOU FOR YOUR ATTENTION!Teodora MarinskaEuropean Travel Commissionteodora.marinska@visiteurope.com

WWW.TOURISMMANIFESTO.EU