Estero October 2012

LIFESTYLEMAGAZINEGROUP.COM | OCTOBER 2012 1LLLLILLLLLILIFLILIILILIFIFIFFLIFFFFFLIFLLLIIILIFIFFFFFLIFLLLILLILILIIFIFIFFLIFLLLILILILIFFLLLLILIIIFFFIFLLIFLLILIFLIFL FLIFFFLLLIFILILLLILLLIIFLLLIILIFIILLIIFIFFIFLIFILLL FFLLILL FFFFLLLL FFLL FEESESESEESESTESTESTEEEESEEEEESSSESESSSESESTESTESTESTEEESTEEEESESESESEESEEEEEESESESSSSEEEEEEESESESSESSEEEESSEEESSEEEESSEESEEEESEEEESESESESEEEESSEEESSESESESSEEEESTEEEEESEESSEESEEESSEESSESSSSSSS YYYYYYYYLLLLEMEMMEMAMEMMMAMM GAZGAZINEINEN GROGROOOUUUUUP.UP.UPUP.P.UUUUPCOMCCCCOMCCCOMOMOMOOOMOMOOOMOMOOMOMMMOMMMMCOMCOMCOMOMOOOMMMOMCOMMCOMMCOMOOMMMOMCOMOMMMMMMMC |||||| OCTOCTOCTOCTTOCTOCTOCTOCOCOOCTCO OOOOOOOOOOOOOBBBBBBBBBERRRRERRRRRR 22222222222222222222222222200101001121212220110 2000 111

OCTOBER 2012 TASTE OF COCONUT POINT | HEALTH MATTERS | THE BUZZ

FLORIDAEVERBLADES

BREAKFASTWITH THEBLADESCOSTARICACIRELLA’S

2 OCTOBER 2012 | LIFESTYLEMAGAZINEGROUP.COM

LIFESTYLEMAGAZINEGROUP.COM | OCTOBER 2012 3


HAPPY OCTOBER, ESTERO!We have made it through one of the hottest

summers on record and we are two-thirds of the way through hurricane season with little more than some anxious moments during Isaac as he skirted by!

We are now heading into the time when we all enjoy Estero. Fall and winter. It won’t be long until we feel that pleasant, slight chill in the morning air and some welcome relief from the summer humidity.

Soon, our Northern friends will be coming ‘home’ and will be planning for all the wonderful activities we enjoy each year. We are well into the football season at every level. The fall sports at FGCU are in full swing and the Kelly Cup Champion Florida Everblades open their season on October 12th. I am honored to have been asked to sing the National Anthem on opening night, the highlight of which will be the raising of the Kelly Cup Championship Banner at Germain Arena.

To honor our home team, this month’s cover story recalls the fi nal surge to victory. With more than a dozen returning players, the 2012-13 season promises to be another thriller. With the ‘target’ on their backs it may prove to be even tougher.

Would you like to meet the Everblades, up close and personal? Why not have “Breakfast with the Blades”. This special annual event gives fans a chance to really enjoy the players off the ice while supporting the Children’s Hospital of Southwest Florida.

Did you know that FGCU had two swimmers competing in the London Olympics? Read about the experiences Coach Neel Studd and swimmers Danielle Beaubrun and Karen Vilorio had this summer.

Speaking of FGCU, we would like to introduce our readers to a new neighbor in Estero. Dr. Rosemary Thomas is Vice President for University Advancement. Thanks to her energy and commitment, we are all going to learn and enjoy more of what the university has to offer.

As always, Enjoy the Lifestyle TM

Gary

OC

TO

BE

R 2

012

from the publisher


Judi GietzenMember:2012 WCR Bonita Springs-Estero Chapter President WCR Top Producer Award Recipient 2006, 2008, 2010 & 20112012 Estero Chamber of Commerce Membership ChairmanBonita Springs-Estero Board of Realtors & 2012 Board of DirectorNational & Florida Association of Realtors

Charter Member: Women’s Executive Golf Association

Estero Resident & RealtorCommitted to the Community

Assisting Buyers, Sellers, Investors & International Clients

“Specializing in Estero’s Elite Communities””ESTATE HOMES, VILLAS & CONDOS

Featured Communities

www.JudiGietzen.com

romarMiromMiroromaaryWest BaBaWeWes yayBayyBt Bayay

GrandezzGra ddezzaezzazzzzzndndezzaThe BrookooThe Brorookskksks

t RunWildcatWildca RuRRt Runn

SellingLifestyles,

ot JustNot Just al EstatReal Estate!

10 THE BUZZ

HEALTH & WELLNESS 12 Health Matters

STYLE 14 Spa Style: Canyon Ranch 18 Travel Style: Costa Rica

COVER STORY 20 Florida Everblades Arrive: Kelly Cup Champions Take to the Ice

HAPPENINGS 24 Taste of Coconut Point 26 Breakfast with the Blades 28 FGCU Swimmers Recap Olympic Experience

PEOPLE 30 Heidi Ruster 32 Rosemary Thomas

BIZ STYLE 34 Pet Paradise 36 St. Paul’s Holistic Institute 38 Pawngo

DINING REVIEW 40 Cirella’s

44 CALENDAR OF EVENTS

SCENE ON SITE 46 Business After Hours 48 iHeart Radio Music Festival

50 AND ANOTHER THING

contents OCTOBER 2012

OCTOBER 2012 TASTE OF COCONUT POINT | HEALTH MATTERS | THE BUZZ

FLORIDAEVERBLADES

BREAKFASTWITH THEBLADESCOSTARICACIRELLA’S

20

42

18

14

10


PUBLISHER Gary Israel

EDITOR IN CHIEF Brian Nienkowski

ASSOCIATE EDITOR Danielle Tarrant

CREATIVE DIRECTOR Melanie Geronemus Smit

ART DIRECTOR Alexander Hernandez

MARKETING MANAGER Megan Sadaka

WRITERS

Laura Cummings, Laura Gates,

Kevin Lane, Bruce Turkel

PHOTOGRAPHERS

Laura Gates

Downtown Photo/Fort Lauderdale,

Dreamfocus Photography

ADVERTISING SALES

Gary Israel

Jill Horowitz

Rona Levenson

Sally Nicholas

Beth Tache

LIFESTYLE PUBLICATIONS, LLC

CHAIRMAN Gary Press

PRESIDENT Jim Norton

88 NE 5th Avenue, Delray Beach, Florida 33483 239.287.4246 | fax 954.252.4432

www.lifestylemagazinegroup.com

©2012 Estero Lifestyle is published by Lifestyle Publications, LLC, all rights reserved. Estero Lifestyle

is a monthly advertising magazine. All contents are protected by copyright and may not be reproduced without written

consent from the publisher. The advertiser is solely responsible for ad content and holds publisher

harmless from any error.

EsteroLifestyle

Sunday, October 28, 2012 10:00am-1:00pm

The Hyatt Regency Coconut Point Resort & SpaHonorary Chair Former Florida Everblades Star Tom Buckley

Full Everblades Team Event!Auctions full of Sports Memorabilia, Trips & Adventures

Call 239-343-6950 for reservations

888 EAST LAS OLAS BOULEVARD, FORT LAUDERDALE • 954 462 8880 VALET PARKING AVAILABLE

SHOP ANYTIME ONLINE

LEVINSONJEWELERS.COM

HAPPINESSIS F IND ING W H AT YO U WANT WHEN YOU WANT IT

ANYWHERE. ANYTIME. ONLINE NOW.

LE

buzz

thebuzz

Spider webs on chandeliers, people hanging from the rafters, freaky clown heads that talk, animated scarecrows, bats, life-sized stuffed dummies, baby werewolves, and zombies – you name it and you can fi nd it online. Use these and other grotesque decorations to bring your house and yard alive with the Halloween holiday spirit. Websites such as thehorrordome.com and halloweenasylum.com make it easy.

If you’re not into the weird and bloody-type decorations try getting into the spirit of fall and Halloween by checking out Martha Stewart (marthastewart.com) online. You will fi nd an abundance of spirited ideas to dress up your house, like candlesticks, cheese cloth spider webs, vampire pumpkins, glowing ghosts spider cupcakes and more.

SH

AL

LO

WE

EN

DE

CO

RA

TIO

NS

Let’s face it, most men love power tools and now they, and their spouses, can unleash the fury of power tools on their pumpkins to make the most extreme Jack O’ Lantern on the block. Even the kids can join in the “fun.”

DREMEL 764-04 CORDLESS PUMPKIN CARVING KITCheck out the Dremel 764-04 Cordless Pumpkin Carving kit. As stated on the Dremel website: “the Pumpkin Carving Kit allows fast, easy carving of spectacularly sculpted pumpkins. Using the templates provided (or one of the thousands of pre-made templates available on the market), the Pumpkin Carving Kit makes carving intricate pumpkin designs as easy as tracing a drawing.”The features on the Dremel Cordless carver include: light weight and easily handled; cordless convenience; AA batteries to eliminate batter charging (not included); ten bonus carving templates; two speeds, 6,000 and 12,000 RPM for superior power; and a two year warranty. Accessories include: 191 high speed cutter, 6.0V Dremel alkaline cordless rotary tool and wrench.

PUMPKIN MASTER’S POWER POKER AND SAWBut that’s not the only tool you’ll need to create the most distinctive and radical Jack O’ Lantern. Try the Pumpkin Master’s Power Poker and Saw. It is the newest and quickest way to carve your pumpkin. This tool includes a battery operated saw with a replaceable saw attachment and a replaceable poker attachment, which makes carving a pumpkin like running a hot knife through butter. Requires 4 AA batteries (not included).

PUMPKIN GUTTER And for the fi nale, don’t forget this pumpkin “gutter” drill attachment, created to help with the gooey mess inside the pumpkin. Just insert the

attachment’s shaft into your drill chuck, just like a drill bit. Have a helper hold the pumpkin steady, then turn on your drill, and the attachment will loosen and grip the pumpkin goo making it easy to remove from the pumpkin. It’s also great for shaving down the inside of the pumpkin wall, which should be about ½ inch for carving.

PPOWER TOOLS FOR CARVING PUMPKINS!

SPOOKY

DECORATIONS

into the spirit of fall and Halloween by checking out Martha Stewart (marthastewart.com) online. You will fi nd an abundance of spirited ideas to dress up your house, likecandlesticks, cheese cloth spider webs, vampire pumppkins, , glglowowiningg ghosts spider cupcakes and more.

HA

LLO

10 OCTOBER 2012

LIFESTYLEMAGAZINEGROUP.COM | OCTOBER 2012 11buzz

www.BCHCFL.com

3501 Health Center Blvd. Bonita Springs, Florida 34135

We offer pick up, delivery, & installation!Stop on by and say hi to “Lil Bit!”

CUSTOM & PRESERVATION

FRAMING Additional services such as:

Dry Mounting Flat Screen TV’sSports Memorabilia

Many More Artistic Services

Turnaround time 3-5 days

HOURSMonday - Friday

9am-5pmSaturday

9am-3pm

239-390-2381 [email protected]

BONITA SPRINGSSandpiper Plaza

3725 Bonita Beach Rd.Suite #6


health & wellness

QUICK BURST EXERCISES Recent research has found that quick bursts of

exercise combined with less aggressive exercise enhances muscle and relieves stress just as well as longer periods of more leisurely exercise. For example, if biking or walking on a treadmill commit to one minute bursts of intense walking or biking followed by one minute intervals of less strenuous walking or biking. You can even use some intervals for rest if you need to catch your breath. This actually cuts the amount of time required to exercise and the amount of exercise itself – and you can achieve better results! Remember to start slowly and check with your doctor if you have any doubts about your health.

HEALTHY MAC AND CHEESEThat’s right, most Mac and Cheese meals are full of

sodium and saturated fats, but you can create a creamy delicious meal that’s much healthier. And guess what – you won’t taste the vegetables in this dish!

INGREDIENTS

4 cups cubed peeled butternut squash (about 1 1/2 pound squash)4 cups of low- fat milk2 teaspoons of kosher salt1 teaspoon of freshly ground black pepper9 ounces of cheddar cheese1/4 cup fi nely grated fresh Parmigiano-Reggiano cheese1 pound uncooked favorite pasta1 head of caulifl ower fi nely chopped

INSTRUCTIONS

Preheat oven to 375 degrees.Combine the squash, and milk, in a medium

saucepan. Bring it to a boil over medium-high heat, being careful not to scorch the milk. Reduce heat to medium, and simmer until squash is tender when pierced with a fork, about 25 minutes. Remove from heat.

Blend the milk and squash until it’s smooth. While it’s still hot, add in the 9 ounces of cheese.

A HEALTHY, QUICK BREAKFAST Tired of trying to get ready for work and school and

prepare a healthy breakfast for you and your kids? Well here’s one solution – breakfast bars. Not all breakfast bars are created equal; some are fi lled with sugars and lots of empty calories. So try these healthy bars and feel better every morning.

FiberOne Oats and Chocolate Bar: 140 calories, 9 grams fi berKashi TLC Chewy Peanut Peanut Butter Bar: 14 calories, 300 mg Omega-3sClif Kid Organic Chocolate Brownie ZBar: 120 calories 3 grams fi berAll-Bran Strawberry Drizzle Fiber Bar: 120 calories, 10 grams fi ber

KITCHEN GADGETSVertical SteakHouse Grill: Cooks steaks vertical as the fat drains from the steak making them moist and healthier.Food Steamers: Oster 5712 Digital Food Steamer -- Cook healthier meals by steaming them. Vegetables and meats can be steamed to perfection. Cuisinart SmartStick Hand Blender: Blend fresh fruit smoothies right in the glass with no blender clean up.Oil Mister: Instead of pouring oil into a pan (healthy olive oil has 120 calories and 14 grams of fat) mist the bottom of the pan. Try Williams-Sonoma or Amazon for products.

health MATTERS


CLIENTS ARE WORTH MORE THAN THEIR NET WORTH.

For more information on our Private Banking services,

call us at 305-372-5481.

bankunited.com Member FDICBankUnited, N.A.

FINDING YOUR PATH…

CANYON RANCH HOTEL & SPA MIAMI BEACHBY RANDI AILEEN PRESS

spa style



Finding your

path at Canyon

Ranch Hotel &

Spa begins

when you

arrive in the hotel lobby. You are

greeted by your personal check-in

concierge who provides you with a

delicious glass of tea, a folder with

details about the hotel and spa, a

water bottle included in a custom

carry bag and a lanyard you will need

to use for accessing your room and

specifi c parts of the property. You

are escorted to your suite which overlooks the beautiful Atlantic Ocean and

you begin to feel yourself relaxing. Every detail is well thought out with your

experience in mind. You won’t need to bring anything but some comfortable

clothing, a few minor personal items and a willingness to let yourself disconnect

from technology and the outside world.

The spa is unprecedented. And, it is within driving distance from where you

live. Once you have unpacked and are ready to explore, visit the fourth fl oor

spa to begin your experience before dinner, which by the way, is also an event

of its own!

The AquavanaTM experience is a new depth of luxury for a healthier, happier,

better you. For thousands of years, people have found that water movement and

temperature variations provide relief to muscle and joint problems and create a

higher sense of relaxation. Canyon Ranch Miami Beach brings the fi rst complete

suite of European-inspired thermal spa cabins, tubs and aquathermal bathing

experiences. There are both advanced therapeutic cryo (cold) and thermo (hot)

cabins and pools for a spa experience with profound effects on both the body

and soul.

Consider beginning with an extraordinary circuit experience. Based on

traditional Roman baths to relieve sore muscles, the HydroSpa has a variety of

body jets that provide gentle massage to the body in the optimal temperature

for rebalancing and release. The heat loosens sore muscles, opens pores and

increases blood fl ow. You are ready now to step into the Experiential Rains for

an invigorating, multisensory cooling treat that will have you dreaming about

reproducing this shower in your home. There are three selections for you to enjoy.

The Atlantic Storm is a refreshing calm

shower that will energize your senses

and rinse away any toxins brought to

the skin’s surface by sweat. Follow the

storm with the Caribbean Monsoon.

This is rejuvenating! You’ll fi nd yourself

inhaling a mist of something deliciously

familiar while you experience the

thunder and lighting effects of this

marvelous cascade of water. Finish with

the Polar Mist’s cool invigorating water

and tingling shower. Towel off and head

to a heated room beyond anything you


may have previously experienced.

I found myself mesmerized in the

Herbal Laconium. This warm, misty

ceramic-tiled room with heated

individual seating thrones and a

color-changing fi ber optic ceiling

is not to be missed. You will want

to take deep cleansing breaths

while you enjoy the aromatic

atmosphere. The delicious smell

of lavender fi lls the air and an iced towel is brought in at

your request if that’s your pleasure. The suggestion is to

leave the thermal areas periodically to cool down. You will

now want to walk into the Igloo. The cool air and three

Arctic Mist experiences await your arrival. Your choices

include the menthol, mint or eucalyptus-enhanced by

twinkling fi ber optics. The Igloo constricts blood vessels

and cools your system. This is brilliant!

The Thermal Heated Loungers keep your muscles warm

and relaxed as you lie back between thermal experiences.

After you have spent an afternoon discovering the

pleasures and benefi ts of this extraordinary environment,

head back to your room to change for one of Canyon

Ranch’s fantastic classes.

The Canyon Ranch Hotel & Spa has a weekly newsletter

that includes a daily class

schedule. There are classes for

every fi tness level. Yoga, cycle,

cardio circuit, dry and wet

workouts are included. There

are four pool locations at the

hotel. And, if you aren’t one for

the classes, there’s a wonderful

area for walking or running behind

the hotel.

Dining at Canyon Ranch can be a mixture of a gourmet

dinner, in-suite dining or a snack by the pool. Every

menu provides nutritional information, from calories to

fat grams, so you’ll be well informed. The Canyon Ranch

Grill brings a fresh approach to health-conscious gourmet

dining. Even your drinks are prepared with your health

in mind. You can invent your own favorite by pairing one

of their refreshing mixers – crafted in-house using fresh

ingredients – with your choice of their select organic

spirits. Whatever you do, don’t leave without trying the

artichoke french fries. They are beyond delicious!

Whether you are celebrating something special, desire

time with a group of friends or just need your own time

to recharge, Canyon Ranch Miami Beach is one path you

will enjoy traveling on.

For more information:

Canyon Ranch Hotel & Spa Miami Beach

6801 Collins Avenue

Miami Beach, FL 33141

Main: 305.514.7000

www.canyonranch.com/miamibeach

LP


9500 Corkscrew Palm Circle #3, Estero, FL 33928

w w w. D r K o n o w a l . c o m

Alexandra Konowal, D.O.

Board Certified

Ophthalmologist

Voted The Best Eye

Doctor/Eye Surgeon

7 Years Running!

If you are considering:

Call Dr. Konowal Today! 239.948.7555

®

® Cosmetic

® Injectable Gel

®

Got story ideasLifestyle Magazines wants to know about what’s happening in our community!Please submit story ideas [email protected]

All stories will be reviewed by the Lifestyle Editorial Team for consideration.

know about !y

APRIL 2012 AMERICAN CANCER SOCIETY BIRTHDAY BALL | S

OLITA | CATALONIA

Ordinary

Heroes

PARKLAND

RELAY FOR LIFE

TOP10GADGETS

Jacob’sShoes

2012RESORT

ACCESSORIES

OOO

COSTARICA

travel style



Costa Rica is a country overflowing with diversity, allowing you to traverse through the densest rainforest one day, and relax on white sandy beaches the next, drawing both adrenalin junkies and beach lovers alike.

It’s no wonder every trip to Costa

Rica is as unique as the people

traveling! Laura Hildenbrandt,

Personal Ticket & Travel Concierge

with SitInMySeats VIP Tickets & Travel

says: “Creating a vacation to Costa

Rica is a new experience, every time!

While some clients want to bask in

the sun with the rainforest at their

back, others want to hike, explore and

truly immerse themselves in this eco-

chic country.” At SitInMySeats, the

travel professionals love to unearth

the untouched side to Costa Rica,

where nature in its blissfully raw state,

is enhanced by beautiful eco-lodges

and sanctuaries that are scattered

across the landscape.

Recently, Laura tailored a trip for

some clients who wanted it all! The

end result was a 14 night adventure

designed to immerse her clients in

the lush forests, take on the waves

on empty beaches and be beguiled by

this magical Central American gem.

Her clients experience was very

“eco-inclusive,” including witnessing

turtles laying eggs on one of the

world’s most important nesting sites,

Tortuguero; exploring the rainforest

with treks to see endangered wildlife

and stunning waterfalls; gazing out

on panoramic views of the ocean and

soft white sands at Punta Islita and

surfi ng the epic Costa Rican waves

at Guiones Beach.

While this adventure was

comprehensive, Laura explains that

you can experience Costa Rica and

all of its wonder, in a much shorter

time period. A great way to do

this is to head to the Pacifi c Coast,

check into one of the luxury resorts

and then day trip from there. This

gives travelers the comfort of a

luxury resort, great meals, beautiful

vistas and white-glove service, while

allowing them to trek, explore, hike,

swing along the rainforest canopy,

soak in the hot springs... or whatever

their heart desires!

History buffs... don’t dismay!

The country and its capital offer

an amazing look into the history

and culture of this amazing Latin

American country. The ways to

customize a vacation there are

many and many clients return again

and again to have a brand new

experience each time! The

“Rich Coast” is relatively

easy to get to, whether

you’re traveling to the

capital city of San

Jose and exploring

from there, or if

you want to head

right to the coast.

Either way, fl ights

are plentiful.

Costa Rica is the

perfect harmony of

beach, eco-travel,

history, scenery,

adventure and

rich experiences.

Regardless of how you explore and

discover this amazing country, you

will surely return home refreshed,

sun-kissed and longing for your next

journey back! For more information

on trips to Costa Rica or any other

travel destination, please contact us

at 954-456-0419/ 866-798-7328 or

email Lisa at [email protected].

LIFESTYLLEEEEEEMAMMMMAMAMAMAMAMAEEMMAMAMAMMMMEEMMAMEMMAMEMMMMMMAMAAAAAAAAAAAAAAAAAGAGAGAZGAZGAZGAZZZZZGAZAZGAZGAZZZZGAZZZZZGAZAZGAAGAZZGAZZGAGAGAAZAZAAGAAGAAGAGAAGAAGAAAGAAAAAAAGGGGGGGGGG INENEEEEEEEEEEEEEEEEEEEEEII GROGROGROGROROGROGGGROOOOGROOGGGGROOOOOROOGROGGGGGGROGGGRORROOROGROROOOGRRRRROOOUUUUUUP.UUP.P..COCOCOCOCOCOCOCOCOCOMCOCOC | OCTOBER 2012 19

s,

orest

dlife

t

tin

ys to

ere are

return again

a brand new

time! The

s relatively

to, whether

aveling to the

al city of San

ose and exploring

from there, or if

you want to head

right to the coast.

Either way, fl ights

are plentiful.

Costa Rica is the

rfect harmony of

eco-travel,

cenery,

and

s.

ess of how you explore an

over this amazing country, you

will surely return home refreshed,

sun-kissed and longing for your next

journey back! For more information

on trips to Costa Rica or any other

travel destination, please contact us

at 954-456-0419/ 866-798-7328 or

email Lisa at [email protected].


There were tears as the Florida Everblades closed out an overtime victory against the Las Vegas Wranglers to win the ECHL Kelly Cup Championship last May, marking the Blades’ fi rst postseason championship in the team’s 14-year history.

Expect to see tears again as the Kelly Cup banner goes up at Germain Arena during the season opener against the Orlando Solar Bears October 12.

“It’s what our diehard fans have been waiting for,” said Head Coach

Greg Poss, who is entering his third season leading

the Blades, along with Assistant Coach Brad

Tapper.E v e r b l a d e s

President Craig Brush found it diffi cult to describe his emotions as he realized his team was fi nally

bringing home the Kelly Cup.

“After we won, it was just relief,” he

said. The 14-year yearning

for a championship title was “like birthing a

baby,” he added. Intense anticipation, wrought with

anxiety, but he knew the big day would eventually arrive.

It was far from certain the 2011-12 team would be the one to fulfi ll fans’ longing for a championship title. At one point, just making the playoffs seemed an incredible feat.

“We were concerned in February whether we were even going to make the playoffs,” Brush recalled.

“We’d lost our goalie and couldn’t seem to be getting on a win streak.”

The Blades hit their lowest point as they struggled to break out from a nine-game losing streak.

“Unfortunately, good teams have to go through bad times to become good,” Poss said. “The team developed a good balance between working hard, learning and having fun.”

David Rutherford, the Blades’ leading goal scorer last season, recalled Poss telling the team to determine to win or go home early.

“I give a lot of credit to Greg to get us out of those funks,” Rutherford said. “I don’t think I’ve been on a team that went through as many struggles through the year. We found a way to get hot at the right time.”

Things started to look up in March, as the Blades went 12-3. They not only made the playoffs, but posted a 15-3 record in postseason play, culminating with the Kelly Cup win.

“It’s a matter of peaking at the right time and having the personnel at the right time,” Brush said.

The fi nal game of the series packed plenty of excitement. Tied 2-2 in overtime, Ryan Donald passed to Matt Beca, who instantly sailed a perfect pass to rookie Brandon MacLean. As MacLean smacked the puck into the goal, Beca didn’t immediately realize it was the series ender.

“It was an unbelievable feeling,” he recalled.

The team also owes a great deal of credit to goalie John Muse, who was named the series MVP. Muse saved 41 of 43 shots in the championship game, including a spectacular save to keep the game tied and force overtime.

EVERBLADES ARRIVE: KELLY CUP CHAMPIONS TAKE TO ICE FOR 2012-13 SEASONBY LAURA J. CUMMINGS


“To have a goaltender of that caliber helps so much and really gives the team confi dence,” Poss said. “Off the ice, he is very intense, very focused and has the ability to mobilize the team.”

Muse is moving up to the NHL this season, signing with the Carolina Hurricanes. Last season -- his fi rst in the pros -- Muse split his time between the Charlotte Checkers of the AHL and the Everblades.

This season, the Blades have been assigned a new goalie from Charlotte, Rob Madore. He played for the University of Vermont and appeared in fi ve playoff games with the South Carolina Stingrays last season. Madore made 54 saves in his professional playoff debut during the Stingray’s 4-3, four-overtime victory over Gwinnett.

Despite the Everblades championship win, the team will have more returning players than usual this season, thanks in part to an impending NHL lockout. At least a dozen players are expected to return to defend their title, Poss said.

“I can’t wait to go back to training camp to see everyone,” said Team Captain Matthieu Roy, entering his fi fth season with the Blades.

The Quebec native was the fi rst to take home the Kelly Cup, which

traveled throughout the summer to the hometowns of most Everblades team members. Roy tied his career high last season, posting 46 points. His coach and teammates credit him with solid leadership through his quiet willingness to do the “dirty work” on the ice.

After leaving Quebec, the Cup traveled through the hands of several players in the Toronto, Ontario, area, including MacLean, forward Matt Marquardt and defenseman Bobby Raymond, who had a barbecue with his buddies and some aspiring hockey players coached by his dad.

Rutherford hosted a grand gathering of 200 friends and relatives when the trophy made its way to his native British Columbia. Although he has won seven championship victories in his career, Rutherford says the Kelly Cup victory has been the most special.

Perhaps it’s because the Cup shares a name with his late father, Kelly Rutherford, a one-time NHL hockey ref who sparked his son’s love of the game. The traveling trophy made its way to Rutherford’s home on the anniversary of his father’s passing.

“It really was more touching than any other trophy I’ve ever won,” he said.

The victory also was special because

of the intensity of the Southwest Florida fans who have longed for a championship title for so long.

“The people of Southwest Florida, I’ve never seen a group of people want something as much as they did,” Rutherford said. “It was much more than a hockey championship to the people in Estero and Fort Myers. It was kind of overwhelming. I saw people crying. They’ve wanted this for 14 years.”

Now the challenge will be to keep the momentum going as the Blades enter the 2012-13 season as reigning champs. Not only will rival teams be looking to dethrone them, the Eastern Conference is restructuring and adding more teams.

“This year, it’s going to be more diffi cult to make the playoffs,” Brush said. “Getting off to a fast start is going to be important.”

Success will continue if the team remembers lessons learned through struggles, perseverance and coming together as a team, Poss said.

“The year after a championship season is always a bit diffi cult because you have a bit of that hangover,” he adds. “It’s going to be important to pick up from day one. If we handle it correctly, it will make us a better team.”


7OCTOBER

COCONUTPOINT

12 P.M. - 4 P.M.

Taste Of Coconut PointMore than 4,000 people are expected

to attend Coconut Point’s signature event Oct. 7. Taste of Coconut Point is a succulent celebration of all the mall has to offer.

“We’re going to make it more of a Coconut Point community event,” said the mall’s new marketing director, Tara Beauchesne. “I want families here. I want them to get a taste of Coconut Point -- not just the restaurants. We’re getting more retailers involved.”

The party is planned for Columbus Day weekend and will take place in the parking lot behind the Hyatt Place hotel and in front of Barnes and Noble bookstore. Beauchesne hopes to create more of a festival feel with individual food and merchandise tents.

Live music will set the tone for a festive afternoon, and alcoholic beverages will be available. The event kicks off with the Estero High School Jazz band playing from 11:30 a.m. to noon. Naples party band CTO High Voltage will play throughout the event from noon to 4 p.m.

A children’s area will feature a host of fun activities for kids. Kid-friendly cuisine will include cool treats from Yogurt Mountain and Tropical Sno.

The new Olive Garden will join other popular restaurants, such as

Hemmingway’s and South Fork Grille, providing sample-sized “tastes” for $1.00-$6.00 apiece.

“You can get everything from fries to cupcakes to a Ruth’s Chris burger, all in one area,” Beauchesne said.

Along with bites from more than 20 of the mall’s restaurants, guests also may sample offerings from beverage vendors like Teavana and Starbuck’s.

“There aren’t any other malls that have this amount of variety in restaurants,” Beauchesne noted.

A chef’s competition will be held the Tuesday before the event, with the winning restaurant to be announced at Taste around 3 p.m.

Non-food retailers will also be participating in the event, offering a

sampling of the many novelties which may be found along Fashion Drive.

“You really can get a taste of everything we have at Coconut Point,” Beauchesne said.

Under Beauchesne’s direction, Coconut Point plans to start hosting more events than it has in the past. Santa will be making his fi rst appearance at the mall this holiday season. Other events will be planned each month throughout the year.

The gates will open for Taste of Coconut Point at 11:30 a.m., with food service beginning at noon. Proceeds from the event will benefi t the Foundation for Lee County Public Schools and the Bonita Springs Chamber of Commerce. LP

happenings

20

11 T

aste

of

Coc

onut

Poi

nt. (

c) 2

011

Sim

on P

rope

rty

Gro

up.

2011 Taste of Coconut Point. (c) 2011 Simon Property Group.


Breakfast With The BladesHave breakfast with hockey players

from the 2012 Kelly Cup Championship Florida Everblades team as the Blades support The Children’s Hospital of Southwest Florida during the fi fth annual Breakfast with the Blades Oct. 28.

Just 250 tickets will be sold for the popular family event, to be held at the Hyatt Regency Coconut Point from 10 a.m. to 1 p.m. This year’s breakfast will feature decor and auction items highlighting “The Wonders of the West.”

“We love getting people involved, letting them see what The Children’s Hospital does,” said presenting sponsor John Picone of Picone Financial Planners.

Former Everblades player and jersey retiree Tom Buckley, who fi nished his hockey career with the Blades in 2005, will serve as honorary chairman for the event.

His daughter, Piper, spent the fi rst 28 days of her life in the hospital’s Neonatal Intensive Care Unit after being born prematurely. Piper lived as a happy toddler before unexpectedly dying from an enlarged heart at age three.

Her memory lives on through a foundation in her name, which has raised about $150,000 for the Lee Memorial NICU. Buckley tries to combine his passion for hockey with philanthropic events whenever possible.

“It’s something very near and dear to my heart,” Buckley said of his mission to help The Children’s Hospital.

The Everblades organization has been a consistent supporter of The Children’s Hospital, said Jeannie Cummings, senior director of marketing for Lee Memorial Health System Foundation. The Everblades’ involvement goes beyond a one-time event, with players and staff frequently visiting sick children.

“A lot of the players are young and are kids at heart,” said Trent Ferguson, group sales manager for the Everblades. “They love being around kids at The Children’s Hospital.”

The hospital is in the midst of a campaign to raise $125 million to build a new, state-of-the-art pediatric health care facility. The expansion will bring subspecialties currently unavailable and allow the hospital to better meet the needs of young families in the growing Southwest Florida area, Cummings said.

Event organizers are hoping Breakfast with the Blades will raise $200,000 this year. The event has grown in popularity each year, starting with a modest $12,500 in 2008 and doubling each year. This year, gross proceeds from the event will be matched dollar for dollar by a private, anonymous donor.

At least one Everblades player will be seated at each table, and all players will participate in an autograph session. They’ll also address the youngsters in the crowd with some advice on healthy living.

“The players serve as mentors to a lot of the children who are there,”

Cummings said. “They talk to them about healthy habits and active play.”

Three patients from The Children’s Hospital will attend the breakfast as honored guests.

“Supporting The Children’s Hospital of Southwest Florida is extremely important to us,” Ferguson said. “It’s one of the backbone charities of our community.”

Guests will have the opportunity to bid on exclusive auction items such as hand-signed memorabilia from the world of sports and entertainment, tickets to sporting events, gourmet dinners and travel packages.

Drawings will be held for three luxury trips: to The Boulder Resort & Spa in Scottsdale, Ariz.; The Bellagio Hotel & Casino in Las Vegas; and The Arizona Biltmore Hotel & Spa in Phoenix.

Tickets for the event are $100 per adult and $50 for children under age 12. To register for Breakfast with the Blades, or to purchase chance drawing tickets, contact Cummings at (239)343-6060 or email her at [email protected]. LP

happeningshappenings

28OCTOBER

HYATT REGENCY COCONUT POINT

RESORT & SPA

BY LAURA J. GATES


FGCU Swimmers Recap Olympic Experience

Heading to the Olympic Games in London this summer was both a homecoming and the fulfi llment of a longtime dream for Florida Gulf Coast University Swimming Coach Neal Studd.

A native Britt, Studd grew up just outside of London and narrowly missed representing his home country in the 1996 Olympic games. As an athlete, Studd swam in the 1992 and 1996 Olympic trials as part of the British team, but he failed to qualify for the Olympics.

Thanks to an outstanding FGCU swimmer from Saint Lucia, Studd fi nally got his chance to experience the intensity and grandeur of the Olympic Games, all within minutes of his hometown. Only this time he’d be coaching as part of the St. Lucia team.

Studd also provided moral support to another member of his FGCU women’s swimming team.

Karen Vilorio competed in the 100-meter backstroke for her native Honduras, while teammate Danielle Beaubrun represented St. Lucia in the 100-meter breaststroke.

Both women say they owe much to the training they have received from Studd at FGCU. Beaubrun fought to bring Studd with her to the Games rather than a St. Lucian coach. He had already coached for St. Lucia at the Pan American Games and the World Championships in Shanghai.

“Neal knows me better than anyone else,” Beaubrun said. “He knows how I train. It’s a comfort thing for me.”

Beaubrun is St. Lucia’s top female swimmer, hailing from an island nation with a population less than a third the size of Lee County. She also

c o m p e t e d for St. Lucia in the 2008 Beijing Games, but was considered a wildcard entry. It was an overwhelming experience for the then 18-year old.

This time, Beaubrun went as a “legitimate Olympian,” having posted a qualifying time of 1:10.63, a personal best, at the Pan Am Games.

“This time around I qualified,

happenings

inke

as, le t. r

rather ch. He had c o m p e t e d

BY LAURA J. CUMMINGS


LP

and that meant a lot to me,” said Beaubrun, a senior majoring in biochemical engineering.

In London, she went out hard, leading the heat of eight swimmers for the fi rst half of the 100 meters. However, she let nerves get to her, fi nishing the event 36th of 46.

Vilorio also failed to make the semifi nals. She won her heat of fi ve, but her time of 1:06.38 wasn’t enough to advance. It was just a fraction of a second from her personal best time logged during a Gulf Coast Swim Team qualifying meet in May.

“I’ve been very excited at how much Karen has improved,” Studd said of the sophomore who has three more years to swim for FGCU.

Both women posted their second-best times at the Olympics, which is commendable considering the overstimulation which comes with an Aquatic Center packed with more than 17,000 fans.

“They did a great job,” Studd said. “It’s amazing how massive it is, the whole of the thing. Swimming at the Olympics is just unbelievable. The

standard really jumped. It gets faster every time.”

Both Beaubrun and Vilorio competed on the second day of the Olympics, leaving them plenty of time to enjoy life in the Olympic Village.

“I did love just being in the Village,”

Beaubrun said. “You always see someone famous, and you realize not many people have the opportunity to see all the top athletes in the world in one area.”

They also enjoyed sightseeing around London and watching other athletes compete.

“It has been the greatest experience I’ve ever had,” said Vilorio, who has been living in the United States just

two years while attending FGCU. “I’ve improved so much since I’ve been here. I would defi nitely not be where I am today without Coach Neal.”

Studd is a three-time Coastal College Swimming Association Coach of the Year. FGCU’s young swimming program has captured the CCSA title for the last four of its fi ve seasons.

Vilorio and Beaubrun both plan to continue training, with sights on competing in the Rio Olympic Games in 2016. “I’ll work myself to get there,” said Vilorio.

Beaubrun and Studd are hoping the Olympic committee adds her best event, the 50-meter breaststroke, in 2016. By then, she hopes to have a career in the biomechanics of athletes, with a specifi c interest in helping people with prosthetics.

Vilorio is studying finance and plans to operate her own business someday. The next major goal for both girls will be coming out on top at the World Swimming Championships in Turkey this December.

“It has been the greatest experience I’ve ever had. I’ve improved so much since I’ve been here. I would defi nitely not be

where I am today without Coach Neal.”


Heidi Ruster is a 20-year veteran of the American Red Cross, starting as a volunteer at the U.S. Naval Station in Rota, Spain, in 1992. Moving frequently as part of a military family (she and her husband both served in the Navy), Ruster continued to work with the Red Cross in Jacksonville, Fl., and Oklahoma City, before becoming Lee County Red Cross CEO in 2005. She stepped up as Regional CEO for the newly organized Florida’s Southern Gulf Region in May 2011.

More than 500 individuals are assisted with disaster response in our region each year, with the most common disaster being house fi res. The local region also aids 4,000 active and veteran military members and their families each year. Florida’s Southern Gulf Region operates through the service of more than 750 trained volunteers.

The Red Cross reorganized its chapters into

regions last year, with Florida’s Southern Gulf

Coast now including Lee, Collier, Henry and

Glades counties. How has this change affected local

operations?

The regional change has been very positive. Previously, there were two separate chapters who would support each other in larger disasters but had separate systems for smaller disaster response, volunteer recruitment, training and service to military. The change has allowed us to lessen the number of paid staff (nine instead of twelve), have increased focus and more effective follow up.

Why have you chosen a career with the American

Red Cross?

I chose this career due to my strong belief in the difference this organization makes in people’s lives everyday. An example is a recent fi re response where a young mother and her three children (eight, two and six-months-old) were asleep. Around 5 a.m., the mother was awakened by the smoke alarm. The room was fi lled with smoke and the ceiling in fl ames. She gathered her children, and they escaped through a window. Their apartment, along with the whole building, was destroyed. Red Cross team members provided the family and three other tenants with lodging at a hotel and funds for groceries and clothing. Emotional support, stuffed animals and coloring books were given to the children. Families

also were referred to partner agencies for further assistance.

As a tropical storm or hurricane brews in the

Caribbean and threatens our area, how does the

local chapter begin preparing?

Initially, while working with the American Red Cross State Disaster Coordinating team and our Florida regional counterparts, we confi rm the availability and status of our volunteers and materials. We are part of the County Emergency Operations Centers and assist with location and opening of shelters. We meet with our volunteer leadership to work through timelines to ensure readiness for pre- and post-storm response for sheltering, feeding, staffi ng, case management, health and mental health, logistics, communications, statistics and related activities.

How can families prepare for unexpected

disasters, whether they be house fi res or hurricanes?

Get Red Cross Ready: “Get a Kit, Make a Plan, Be Informed” (See http://www.redcross.org/prepare/disaster-safety-library). Additionally, we have volunteers constantly available to provide preparedness education. Those who may be in the path of a storm can download the new free Red Cross Hurricane App, which puts real time information on hurricane safety at your fi ngertips. Search the Apple App Store or Google Play Store for “American Red Cross.”

What is something most people might not know

about the American Red Cross?

The American Red Cross in Florida’s Southern Gulf Region has a 95-year history of supporting our active and veteran military and their families. We send messages to members of the U.S. military regarding familial emergency situations. These communications are delivered around-the-clock, seven days a week, 365 days a year, by our wonderful volunteers and staff. This year we have sent over 304 messages. LP

happeningspeople

heidi ruster

HEIDI RUSTER

Making A Difference


Eight months ago, Dr. Rosemary Thomas joined Florida Gulf Coast University as its new vice president for University Advancement and executive director of the FGCU Foundation. She relocated from Maryland, where she held identical positions for Salisbury University, receiving honors for “Most Improved Fundraising.”

Now, Thomas has settled in Estero with “the best neighbors in the world” and is taking on the challenge of cultivating FGCU’s relationships with alumni and community partners while boosting recognition of the FGCU Eagle brand of excellence beyond our region.

Why did you decide to come to FGCU?

I saw the opportunity at FGCU as one that was unique in the world of higher education. The “newness” of the school coupled with the tremendous growth and potential was very attractive and exciting on both a professional and personal level. With 15,000 alumni now on the books, the time is perfect to start building traditions and programs to entice them to stay connected and engaged.

How do you like living in Southwest Florida?

I absolutely love the community…the land, the sea, the culture and, of course, the shopping! My family and friends have already taken full advantage of the fact that I am living in this wonderful location. Some already have dates reserved for the winter months…but oddly, no one signed up for hurricane season. I am blessed to have friends from West Virginia who winter in Naples, a childhood friend who lives in Naples, close friends from Clemson days right up the road, and my best friend of 40+ years due-east in Jupiter. I am honored to be developing strong relations on behalf of FGCU and the FGCU Foundation while reconnecting with dear friends who are now only a short car ride away.

What is the biggest fundraising need for FGCU? Past success with building projects and program development have been awe inspiring. I think attention is shifting somewhat defi nitively toward scholarship and academic program support. With diminishing public funds, it is imperative we secure private money to sustain and improve upon the excellence so quickly achieved. The key is to create a culture of philanthropy where everyone understands and embraces the role they can play in taking FGCU to the next level.

What are the current challenges to university

fundraising? The unique challenge FGCU faces as a higher

education institution is that, at only 15 years old, most of our graduates are still under the age of 40. While some have already met with tremendous professional success and are very philanthropic, it is just not the same as institutions with hundreds of thousands of alumni and generations of graduates for whom giving back is part of the culture. FGCU alumni are starting to give back, initiate scholarship programs, support their colleges, and even make plans to put their names on facilities.

What do you wish everyone knew about FGCU?

This is a vibrant institution and vital part of Southwest Florida. I hope people understand just how committed FGCU is to student success – in the classroom and beyond. Being student-centered is not simply an attribute here, it is a way of life for this university.

How do you hope to reach out more to the Estero

community? We hope to be able to promote events so people

don’t miss out on amazing opportunities taking place on campus. We also intend to partner with local businesses and organizations which engage and employ our students and graduates. Our graduates are well prepared, and they are eager to get out into the world and make a difference.

What is FGCU’s greatest selling point, compared

to other state universities? We are small enough to care but also large enough to

meet growing and changing needs. You are defi nitely not just a number here. People matter, and that goes for students, faculty, staff, alumni, fans and friends. It may sound a bit cliché, but this truly is a Field of

Dreams story in the world of higher education: They built it, and indeed they came… and continue to come in droves with each new semester. LP

happeningspeople

DR. ROSEMARY THOMAS

Taking FGCU To The Next Level

dr. rosemary thomas


DIVORCE, MARITAL AND FAMILY LAW

henlaw.com 239.344.1100 Fort Myers Bonita Springs Sanibel

©2012 Henderson Franklin Starnes & Holt, P.A.

Adapting. Changing. Moving forward.

*The Florida Commission on the Status of Women

Beth T. Vogelsang, PartnerFlorida Bar Board Certifiedin Marital and Family Law

When it comes to sensitive divorce,

marital and family issues, we understand.

Meet the Henderson Franklin attorneys ready to help:

Amy C. Turner, AssociaterrBoard Member,

Association of Family Law Professionals

L. David Sims, Partner, ChairFlorida Bar Board Certified in Marital and Family Law

WE UNDERSTAND THE EXTREME EMOTIONAL AND FINANCIAL STRESS.Henderson Franklin’s Divorce, Marital & Family Law attorneys can assist with:w

DivorceChild support, alimony and child custody mattersCooperative problem solvingModification and enforcement actionsof support and parentingPaternity cases

Prenuptial and postnuptial agreementsDomestic and repeat violence injunctionactionsAdoptionMediation


Pet Paradise “Do you carry natural

duck and potato dog food?” she asks “See, my dog has skin allergies and the vet thinks it might be a food allergy.” The owner of the shop, Karine Belisle knows exactly what’s on her shelves as she has carefully hand-selected all the natural foods and treats. She quickly fi nds a sample of a product for the woman to take home for her pet to try.

“People are starting to know the importance of what they feed their pets,” says Karine as she walks back through her new store. She recently moved Paw-radise to its new location in a strip mall at 21740 S. Tamiami Trail. She’s located between Jimmy John’s and ABC Liquors and has quite a bit more space. “Moving here I decided to add the day care. We have no cages so it’s a stress free environment for the animals. They love it here,” she beams.

Karine was raised on a farm and always wanted to work with animals, but after working with a veterinarian and coming home crying because of some of the sad stories she’d see, she decided to create a little bit of paradise for pets. Thus, Paw-radise was created. The store houses a full complement of pet accessories in addition to the natural foods -- all of which come from the U.S.

“So many pet foods come from China, and their standards are so much lower. Usually people don’t realize it because it’s written so small on the package, so I weed through them all before anything comes into my store.” She also bakes homemade cookies, cakes, and cupcakes for pets -- all of which she says she’d have no problem eating herself because she knows exactly what goes in them.

Grooming is another service that Karine has put her own spin on. “Usually groomers take all the animals in at nine in the morning and the dog or cat has to sit there all

day in a cage waiting. We don’t do it like that. We have appointments. We treat these animals like they are little kids, little two year olds. We groom them and they go into this room here and play with the other dogs until their mom or dad comes to get them.” she says, gesturing toward a windowed room dotted with

doggie-loungers and a fl at screen TV on the wall. Today an English bulldog, a schnauzer mix, a pug, and

a mixed breed share the room with one cat. “The cat is mine. She loves dogs,” smiles Karine. Just like her mom.

happeningsbiz style

Karine was raised on a farm and always wanted to work with animals, but after working with a veterinarian and coming home crying because of some of the sad stories she’d see, she decided to create a little bit of paradise for pets.

LP


Back To School Special2 for 1 Karate Classes

$59.99 for your first monthWe also have a kickboxing special of 3 classes

& a Free pair of gloves for $19.99

239-947-004110021 Estero Town Commons Ste 102B, Estero Fl 33928

EsteroMartialArts.com ILoveKickBoxingEsteroFL.com

Back To School Special

Are you and your family protected?You’ve worked hard to build your identity. Secure it with ID Management & Protection Services from

- MONITOR Financial Monitoring tools help you stop potential fraud

- MANAGE Credit Management tools help you make better decisions

- RESTORE Identity Theft Restoration tools help if you become a victim

Featuring triple bureau reports & scores.

identityiqlsm.com


St. Paul’s Holistic Institute Opens New… Larger Location in Bonita Springs

For more than two decades, St. Paul’s Holistic Institute of Southwest Florida has provided their patients a specialized medical practice that focuses on healing health problems holistically… without prescription medication!

According to founder and owner Germain Tarquino, DN, BS, CNC, the difference between the Institute’s practice and everyone else’s is that the team of holistic practitioners don’t work on symptoms. “Our goal is to fi nd the root cause of the health problem at the cellular and chemical level, locate the source of where the symptoms are coming from, and start supporting those organs from there. When we get rid of the root cause, then the symptoms disappear. The results are just fantastic!”

The Institute, originally located in Fort Myers, has moved to 11100 Bonita Beach Road, Suite 102 in Bonita Springs. The new facility features a larger clinic with multiple examination rooms and the addition of a licensed registered nurse and medical assistant to the team.

To mark the occasion, the Institute will be celebrating their Grand Opening on Friday, October 5th from 4:00 p.m. to 7:00 p.m. The public is invited to learn how St. Paul’s Holistic can help restore health and happiness. There will be free complimentary consultations to all new patients, glucose screenings, blood pressure assessments, ultrasounds, cranial sacral mini-massages and more. Food and refreshments will be provided along with special guest speakers and door prizes.

“We are unique, far ahead and more advanced in Holistic Medicine. There is no other practice that comes close to us as far as knowledge, technology and ethics,” Dr. Tarquino said with pride. “We are very involved in research of major illnesses, including Cancer and Autism. We’ve been ahead of the curve in Cardiovascular diseases for years.”

Dr. Tarquino has 26 years of experience and ongoing training in natural and holistic medicine and is a

certifi ed nutritional consultant. He has been practicing holistic medicine in Southwest Florida for more than two decades.

When a patient comes to St. Paul’s Holistic Institute, Dr. Tarquino performs a complete assessment of all the body organs, stating that “most illnesses come from multiple sources. Our group devotes an extensive amount of time into research in Bio-chemistry and DNA analysis to meet the needs of our patients and fi nd simple solutions for chronic diseases or autoimmune disorders.” Dr Tarquino added that most organ malfunction is caused by nutritional defi ciencies that can be naturally corrected with diet changes and phytonutrients.

If you’d like to attend the Grand Opening, please R.S.V.P. by Tuesday, October 2nd. The Institute is staffed by Dr. G. Tarquino and Sabrina Arguelles, BSN, RN. To schedule a complimentary consultation or fi nd out about future free seminars call (239) 495-7850, email [email protected], or visit www.stpaulsholistic.com. LP

DR. GERMAIN TARQUINO

BY KEVIN LANE

happeningsbiz style

THE 411St. Paul’sHolisticInstituteOf SW FL

ADDRESS

11100 Bonita Beach Road,

Suite 102Bonita Springs, FL

PHONE

239.495.7850WEB

www.stpaulsholistic.com

FEBRUARY 21-24, 2013TICKETS ON SALE OCTOBER 22SOBEFEST.COM 877.762.3933

P R E S E N T E D B Y WWW.SOBEFEST.COM

RACHAEL RAY NIGELLA LAWSON ANDREW ZIMMERN EMERIL LAGA

SSE

BO

BB

Y F

LAY

G

UY

FIE

RI

ANNE

BURRELL

M

OR

IMO

TO

RO

BER

T IR

VIN

E

PA

ULA

DE

EN

Confirmed sponsors as of August 2012

TITLE PRESENTING HOST & BENEFITING HOST HOTEL

PLATINUM DIAMOND SPECIAL THANKS

PREMIER

GOLD

Chaplin School ofHospitality & Tourism

Management


Online Pawn Shop Offers Smart Financial Solution For The High-End Customer

With the innumerable amount of fi nancial tips and savings strategies available to consumers, it’s rare you come across pawning as a way to deal with burdening expenses. However, one company is revolutionizing the pawning industry by offering their services as more than just a pawn shop, but as an alternative fi nancing solution - and it’s all conveniently online. Pawngo.com is the fi rst full service online pawn shop in the U.S., specializing in loans of up to $1 million to help individuals, families, and even small businesses get the immediate cash they need. Pawngo appraises your item, provides

shipping, and is able to deposit the loan into your bank account within days of receiving the item.

Launched by Todd Hills in June 2011, Pawngo began after Hills’ 25 years of experience owning and operating more than 50 pawn shops. When starting Pawngo, his mission was to bring convenience and

credibility to the increasingly popular pawning industry. Hills states that: “Traditional lending institutions are simply not able to meet the cash-fl ow needs of America right now. When the bank says no, individuals seeking immediate funding don’t have a ton of other options. Pawngo gives consumers access to capital without credit checks or fi nancial disclosures.” The growing demand of alternative lending services across the country has allowed Todd Hills to reinvent the industry by expanding the breadth of Pawngo’s product offering and delving into untapped markets.

One of these markets includes their new Luxury Asset Division, which caters to a large portion of their customer base who occupy a higher income bracket than standard pawn shops. Led by GIA Gemologist, Kelle Graham, Pawngo’s Luxury Assets Division is dedicated to providing a more personalized experience for customers who have large scale loans. Graham notes that her high end clientele are always pleasantly surprised when they come across Pawngo, as most were not previously aware they could secure money against items they already own.

One such customer is Linda Wintersteen. Living in a small ski resort town means few places to secure money against high end assets, but after some research, Linda used Pawngo to secure a loan on her

Louis Vuitton handbags and luggage. When asked about her experience with Pawngo, Linda states: “I felt comfortable from the moment I started looking at the website and then a chat came on. My Pawngo Rep was so wonderful and supportive. I placed

my checking account info on the web and the loan quote came back, just as promised, which

was a relief. I fi lled out the form and then I got an email back saying my account will have the

cash in tomorrow.” High end jewelry, fine watches, diamonds

and precious gems are some of the luxury items Graham and her highly-trained team appraise

based on several criteria such as current diamond values and market vs. retail value. Pawngo currently

holds a $100K diamond ring on loan in their vault. Pawngo has already loaned nearly $9 million since

opening last year, and Hills believes the difference lies in the trust his company has built with their customers.

Hills wants to keep his online business personal and even goes so far as to prefer the term “life event” over

“transaction.” With more people than ever struggling in this economy, Pawngo offers a discreet, quick and safe way to pawn luxury items without losing precious heirlooms for good.

If you or someone you know might be interested in speaking with Kelle Graham directly about any luxury items, feel free to contact her directly at [email protected] or call Pawngo’s direct line at 1-(866)-499-2363. LP

happeningsbiz style

“My Pawngo Rep was so wonderful and

supportive. I placed my checking account info

on the web and the loan quote came back,

just as promised, which was a relief.”

g

yd


VITAMINSTT HERBS ORGANIC FOODSS NATURAL BEAUTY CARE AA GLUTEN FREE FOODS ORGANIC BULK FOODS ORGANNNIC BULK FOODSNI HEAHEHEAEALLTHY PET FOODS & MUCH MORE!THY PET FOODS & MUCCCH MORE!CHLLLL

McGregor Point Shopping Center15271-7 McGregor Blvd

Fort Myers, Fl 33919239-489-3377

Colonial Crossings Shopping Center4600-C10 Summerlin Road

Fort Myers, Fl 33919239-939-0990

Coral Pointe Shopping Center1631 Del Prado Blvd.Cape Coral, Fl 33990239-574-6333

North Shore Shopping Center13860-G N. Cleveland Ave.AA

N. Fort Myers, Fl 33903239-997-6676

www.motherearthnatfds.com

Come Visit & Talk TT To Our Knowledgeable StaffTT gSee Our Large Selection of ProductsS O L S l ti f P d tg

Experience Our i O Down-to-EaD t EDD rththhhPrices!P i PPhh

Island Park Shopping Centerpp g16520 S. Tamiami TT Trail

South FoS th F rt Myers, Fl 33903t M Fl 33903

5 Convenient Lee County yLocations to SeL ti t S rve YYou!!YYY

5 C i t L C t239-454-8009

R e g u l a r P r i c e s

*One Coupon Per Visit*Sale & Promotional Items Excluded

Your NeighborhoodYY gHealth Food Store!H l h F d S

Exp 10/31/12


With roots in the hearty Italian cuisine of Sicily, Cirella’s serves up Old World comfort food while adding sophisticated fl avors from the East with its full sushi bar.

Executive Chef Michael Cirella grew up in the kitchen. His father, Sal Cirella, opened his fi rst restaurant in New York City almost fi ve decades ago. During season, regulars of Cirella’s in Bonita Springs will certainly meet Sal as he exuberantly greets guests. Michael will more likely be found in the kitchen, having trained and worked 35 years as a chef.

Michael opened the Bonita location in the Prado at Spring Creek six years ago, serving up classic Italian dishes. Before long, he brought in Sushi Chef Ron Mendoza, uniting the divergent cuisines of two cultures under one roof -- something common in New York but more exotic on Florida’s Southern Gulf Coast.

“It took a little while for the people down here to accept it,” Michael admits. “Now, it’s very popular.”

On a recent night, a large party ordered the restaurant’s most dramatic dish, the sushi and sashimi Boat for Four. This impressive, wooden structure spans the entire length of a small dining room table and is fi lled with 40 pieces of sashimi and 24 pieces of sushi, along with a California roll, JB Roll, rainbow roll, tuna roll and tuna tataki or seafood salad.

We started our culinary journey with Cirella’s Signature Roll, featuring crunchy shrimp

tempura, asparagus, avocado, chives and cream cheese, topped with baked shrimp and sea scallops in a creamy dressing and drizzled with eel sauce. The fresh fl avor explosion was enough to make my non-sushi-loving dinner companions (or so they said...) help themselves to seconds.

Cirella’s offers a full menu of cooked rolls and raw rolls, along with seventeen Asian-inspired appetizers. For those who prefer their seafood breaded or drizzled with sauce, the Italian side of Cirella’s menu also offers some tantalizing appetizers, including mussels marinara and fried calamari.

And, of course, there are always the meatballs! Other popular starters are zuppa (soup) and antipasto, served either cold or hot. The Zuppa di Pesce is served family-style and includes seven types of seafood over linguine and your pick of marinara, fra diavlo (spicy) or bianco (white) sauce.

For starters, we tried two of Cirella’s gourmet salads, served with warm, seasoned garlic knots. The sweet and tangy Paese Salad features mesculin greens, candied walnuts, dried cranberries, sliced apples and gorgonzola cheese, drizzled with honey mustard. The equally fl avorful Insalata di Spinaca blends baby spinach, warm dijon vinaigrette, pancetta, artichoke hearts, red onions and shaved parmesan.

For the main course, Cirella’s menu is packed

dining style

“CIRELLA’S OFFERS A

FULL MENU OF COOKED

ROLLS AND RAW

ROLLS, ALONG WITH

SEVENTEEN ASIAN-

INSPIRED APPETIZERS. “

CIRELLA’SBY LAURA CUMMINGS


with classic Italian dishes, as well as tantalizing modern approaches to Italian cuisine. Feeling overwhelmed with the choices, we turned to our server, Ella, who was delighted to share her favorite picks.

Of the nine House Plates, she recommended the Pollo Scapariello -- combining oven-roasted chicken with sausage, onions, roasted potatoes and peppers -- or the Vitello di Parma -- veal medallions sauteed in olive oil with tomato, fresh mozzarella, prosciutto and basil over spinach.

I chose one of Michael Cirella’s signature dishes, the Costoletta di Vitello Parmigiana, an impressive veal parmesan served on an oversized plate with bone protruding from the 16-ounce chop. The veal is pounded thin, breaded and pan fried, then topped with tomato sauce and plenty of melted mozzarella. The size of this hearty dish makes it perfect for sharing.

“It’s Italian comfort food,” Michael Cirella says. “You can get veal parmesan anywhere, but you’re not going to get veal parmesan like this. It’s an eye-catcher.”

My dining companion ordered the Shrimp Oreganata, which features eight jumbo shrimp breaded with a parmesan, garlic and oregano blend and infused with a creamy white wine sauce.

Although we were feeling quite content in the relaxed atmosphere of Cirella’s, we couldn’t help but sample one of the restaurant’s homemade desserts. While the classic tiramisu is always tempting, we opted for the Tartufo ice cream treat. With this cool, sweat dessert, chocolate and vanilla ice cream encase a cherry and almond center. The entire treat is enrobed with dark chocolate. Split into four, bite-sized pieces, this was the perfect ending to a delightful meal.

It’s easy to see why Cirella’s has been voted “Best Italian Restaurant” and “Best Sushi” by readers of the Fort Myers News-Press for the last four years in the newspaper’s “Best of Southwest Florida” poll.

Cirella’s is located at 25265 Chamber of Commerce

Drive in Bonita Springs. Although walk-ins are

welcome, reservations are recommended by calling

(239)948-3885.


DISTINGUISHED SELECTION OF 80 WINES

MON - SUN 5PM-10PM

DINNER SERVED - RESERVATIONS SUGGESTED

CORKSCREW VILLAGE 21301 TAMIAMI TRAIL SOUTH, STE 460, ESTEROCorner of US41 & Corkscrew Rd.

www.ristorantefarfalla.comJOIN US ON FACEBOOK

ELM

Chef/Owner

Michael Fattahfrom Bergen County, NJ

(239) 495-9912

Early Dine In for 22 Courses Each & Bottle of Wine

$44.99 Plus tax &GratuityYOUR CHECK

15% OFF

3 COURSE MEAL WITH WINE PAIRINGSCOOKING CLASS DEMONSTRATIONS MON & WED 12:30PM

R I S T O R A N T E

Fine Italian Cuisine

The best homemade breakfast and lunchin Bonita Springs!

WINNER-2008/2009/2010/2011/2012 BEST OF BONITA News-Press People’s Choice Awards. Homemade specialities including eggs,omelets, pancakes, waffles, homemade soups, salads, chili,Taylor Pork Roll, scrapple, sausage gravy, corned beef hash, creamed chip beef, roast beef and turkey and “Real” Philly Cheesesteaks, and homemade rice pudding.

Beer &Wine Served

Soup/salad bar included with every entrée

A NAPLES TRADITION SINCE 1970

(239) 596-6844

Lifestyle Magazine is looking to feature some of South Florida’s most pampered pets. Please submit a photo of you & your pet for consideration for an upcoming issue to:[email protected]


Caring people, caring for people. www.LeeMemorial.org

Even with a diagnosis of prostate cancer, Glades County resident Don Crosswell found his surgery

simple and recovery quick. Robotic surgery made the difference in Don’s patient experience and allowed him a rapid return to his normal activities. To read more of Don’s story, please visit www.LeeMemorial.org/caring

Don Crosswell Robotic Surgery Patient

transfusions

UUrUrrUU ololo ogooogogooo isistt

da Vinci Surgery - Smaller Incisions,Faster Recovery


ARTS & ENTERTAINMENT

OCT 1-NOV 22HAUNTED BY DEATHMurder Mystery Dinner Train/Seminole Gulf Railway(239)275-8487 or www.semgulf.com/murder-mysteries

OCT 3-27SHOUT! THE MOD MUSICALBlackburn Hall, 701 5th Ave. S, Naples(239)263-7990 or www.naplesplayers.org

OCT 4-6TOM JONES: THE PAINTING EXPERIENCECenter for the Arts of Bonita Springs(239)495-8989 or www.artcenterbonita.org

OCT 5-JAN 5‘POP ART’ WITH ANDY WARHOL EXHIBITIONCenter for the Arts of Bonita Springs (Free family activities on Saturdays)(239)495-8989 or www.artcenterbonita.org

OCT 5-7RHYTHM & REELS REDFISH TOURNAMENT/MUSIC FESTIVALThe Resort at Marina Village, Cape Coral(239)541-5000 or www.rhythmandreels.com

OCT 6PLANETARIUM THEATER: BATMAN RETURNSCalusa Nature Center and Planetarium, Ft. Myers(239)275-3435 or www.calusanature.org

OCT 7TASTE OF COCONUT POINTCoconut Point Mall, Estero(239)992-9966 or www.simon.com

OCT 7&9BEAUTIFUL BRASSDaniels Pavilion, Naples Philharmonic Center for the Arts(239) 597-1900 or www.thephil.org

OCT 11-NOV 179 TO 5 THE MUSICALBroadway Palm Dinner Theatre(239)278-4422 or www.broadwaypalm.com

OCT 11LIVE AT THE PROMENADE: DANCE AROUND THE WORLDPromenade at Bonita Bay, Space 114(239)495-8989 or www.artcenterbonita.org

OCT 11-31HAUNTED WALKCalusa Nature Center and Planetarium, Ft. Myers(239)275-3435 or www.calusanature.org

OCT 13PLANETARIUM THEATER: Rocky Horror Picture ShowCalusa Nature Center and Planetarium, Ft. Myers(239)275-3435 or www.calusanature.org

OCT 14NICOLE BRITT/ WAY-FM 25th ANNIVERSARY SERIESGermain Arena, Estero(239)948-7825 or www.germainarena.com

BATTLE OF THE BORO’S IV: DOO-WOP/OLDIESBarbara B. Mann Performing Arts Hall(239)481-4849 or www.bbmannpah.com

OCT 15-31LAKES PARK HALLOWEEN EXTRAVAGANZA/SCARECROWS IN THE PARKLakes Regional Park, 7330 Gladiolus Drive, Ft. Myers(239)533-7575 or www.parkenrichmentfoundation.org

OCT 18LIVE AT THE PROMENADE: EVENING OF JAZZPromenade at Bonita Bay, Space 114(239)495-8989 or www.artcenterbonita.org

OCT 19-NOV 16ADVENTURES OF FLAT STANLEYBroadway Palm Children’s Theatre(239)278-4422 or www.broadwaypalm.com

OCT 19-21 & 26-28OKTOBERFESTGerman American Social Club, Cape Coral(239)283-1400 or www.gasc-capecoral.com

OCT 21GOING FOR BAROQUE!Daniels Pavilion, Naples Philharmonic Center Arts(239) 597-1900 or www.thephil.org

HAVE AN EVENT COMING UP?Email us at [email protected]

ESTERO EVENTSO C T O B E R 2 0 1 2

calendarofevents


OCT 23-NOV 17LEND ME A TENORFlorida Repertory Theatre, Ft. Myers(239)332-4488 or www.fl oridarep.org

OCT 24-NOV 17LES LIASONS DANGEREUSESTobye Studio Productions, 701 5th Ave. S, Naples(239)263-7990 or www.naplesplayers.org

OCT 25NAPLES PHILHARMONIC ORCHESTRA: FREE CONCERTCambier Park, 755 8th Ave. S., Naples(239) 597-1900 or www.thephil.org

OCT 26EVENING WITH DOOBIE BROS.Hayes Hall, Naples Philharmonic Center for the Arts(239) 597-1900 or www.thephil.org

OCT 26-31FRIENDLY FORESTCalusa Nature Center and Planetarium, Ft. Myers(239)275-3435 or www.calusanature.org

OCT 27-28 ESTERO FINE ART SHOWMiromar Outlets(239)948-3766 or www.miromaroutlets.com

OCT 27HALLOWEEN SPOOKTACULARHayes Hall, Naples Philharmonic Center for the Arts(239)597-1900 or www.thephil.org

SPORTING EVENTS

OCT 5ESTERO HIGH FOOTBALL VS. CAPE CORALEstero High School(239)947-9400 or est.leeschools.net/athletics.html

OCT 12FGCU M. SOCCER VS. USC UPSTATECoaches vs. Cancer/ wear pink - Alico Arenawww.fgcuathletics.com

OCT 12-13SEASON OPENER: EVERBLADES VS. ORLANDO SOLAR BEARSGermain Arena(239)948-7825 or www.germainarena.com

OCT 13FGCU W. SOCCER VS. STETSONMad Hatter/Kick Pink Night Alico Arenawww.fgcuathletics.com

OCT 19FGCU W. SOCCER VS. KENNESAW STFree admission to youth wearing soccer jerseysAlico Arenawww.fgcuathletics.com

OCT 19ESTERO HIGH FOOTBALL VS. CYPRESS LAKEEstero High School(239)947-9400 or est.leeschools.net/athletics.html

OCT 19FGCU VOLLEYBALL VS. MERCERYouth Volleyball NightAlico Arenawww.fgcuathletics.com

OCT 19EVERBLADES VS. ORLANDO SOLAR BEARSGermain Arena(239)948-7825 or www.germainarena.com

OCT 20FGCU VOLLEYBALL VS. KENNESAW STATEAlico Arenawww.fgcuathletics.com

OCT 24 & 26EVERBLADES VS. S.CAROLINA STINGRAYSGermain Arena(239)948-7825 or www.germainarena.com

OCT 27EVERBLADES VS. GREENVILLE RD WARRIORSGermain Arena(239)948-7825 or www.germainarena.com

OCT 27FGCU VOLLEYBALL VS. STETSONMat Hatter/Dig Pink Night Alico Arenawww.fgcuathletics.com

OCT 30FGCU VOLLEYBALL VS. JACKSONVILLECostume Night - Alico Arenawww.fgcuathletics.com

OCT 31FGCU M. SOCCER VS. STETSONCostume Contest Night Alico Arenawww.fgcuathletics.com


scene on site

MeMMMeMeMeelelelMeMeMMeeeM iissississi a Morrisoon &n &n &n &n && &&&&&& Jooooooooe Te ee TTeee aylaylaylorororrrrrrrr PatPatattPa ricricrricricriccck Wk Wk WWkkkk Wk Waltaalta er,er,, KaKaKaKathythythth KaKalvalvan &n & TyTyTyronrorone CCe larlark k

SusSusSusSusussSussaanan an aannn nana LLinLinLininLininnLL ddeddenennnnmutmutmutmutm h, h, SheShellelley Sy Sy SStattararneeeere -Pr-Pr-Pr-Pr-Pr-P-Prrittittittittii , J, J, J JJJeffeeffeffeffeffeff StStStSttananananananenner,r,r, AliAliA EsEsce cec & S& S& Steptepteptephanhahanha ieiie iieieiieie BloBloBloBloBloBloBlowwwerwerwer

JacJacJacJa kiekie AaAaAAaAaAaAaaaaaaaaronrononronronononrronronn, T, T, , T, ,, T, eeeeereriererieeri LaLaLaLaLammaimaiaimamama ne nene & S& S& & S& SSS& harhaharhararrrrrrrrrrharrrooononon ooo VanVannnnnnnn Rite

Estero business leaders donned

Hawaiian shirts and leis for a

“Business After Hours” Luau Party

Aug. 23, hosted by San Carlos Park

Self Storage. The Estero Chamber of

Commerce event included Hawaiian

decor and live entertainment by the

Dead Letter Band. The party was

co-hosted by Costco, Hemingway’s

Island Grill and California Pizza

Kitchen.

Robbbertertrt McMcMcccConConConConnnelnelnelneln l, ll, l Audra a a a a HolHolH lHolHolHolowoooweoweoowwoweowweeoweeweoweeeoweoweoo eskoskoskokokokoko && & &&&&&&& LeLeLeLeLeLeeseseseseseesLeseLLLeeesese lielieiilieeieliielilieeeeelie BuBuBuBuBuBuBuBuBBBBuBBBBBB tltlleltltll r

JoeJoJoJoeoeeeJJoJoJo y Wy Wyy y WWy ajcajcajcajcjj ererer,er,ee DiDiDiDick ck ck ckcccc SchSchSchSchS weeweeweweeeweeweeww rrrsrsrs rs rs ssrsrss rss rsrsrsrr & J& J& J& J& J&&&& J& J& J& J& JJ&& effeffeffeffeffeffefffffefffffffffffffeff MaMaMaMaMaMaMaMMMaaaaaaaaaMMaaaaasaasasasaaasaasaasaaaa KelKK ley Denny, Luisa Gononznzzaaalealealeleaa z &z &z &z & AiAiAiAiAiAiixa xa xa xa xaxaxaxaa McHMcHMcHMcHMcHMcHMcHughughughghughughuuuuuu

BusinessAfter Hours


GULF COASTFLORIDA

UNIVERSITY

GRADUATESTUDIES

There has never been a better time to expand your horizons, think about developing new skills or advancing your career.

For more info:


scene on site

Chrris s Goldhorn & & & KKKKKKKKellelly Py Py Py PPuhluhluhluhluhluh HHHolHHH lH ly l & R& RRR&& RRRR bbbbbobeobeoberrt GoGonGonGonGonooGo zazazalez,,,, JeJeJeJ rereremrememy &y &&y &y & JeJeJeJeessssssissicacaccac KinKinKinKinKinKinKinKinKinKinnnnng, ggg, g, g, g, gg, gg CatCaCatCatCatCatatCaCaatCaCattCaa heheheherhehheheheehhhhh ine & &&&& JacacJJJ k Mk Mancanciniinininininin

JasJaJaJason SheSheSheSheSheShShSh rmarmarmarmarman, n,n,n, n GarGarGarGarGarGarGarary Iy Iy Iy Iy Iy Iy Iy Iy y Iy sssssssrrrraraarr el el && TTTTT& && oooddoddoo Schusterman JesJJeJeJesJ s &s &s &s &&s &s &s &&&ss &&& LeLeLeLeLeeeeLes Js JJameamea ssss

The Diamond District and Cat Country 107.1

sent one lucky winner to Las Vegas for the

iHeart Radio Music Festival Sept. 21-22. The

iHeart Radio Music Festival Giveaway bash

was hosted by the Diamond District Aug.

24, and Jan Li of Fort Myers won the trip to

attend radio’s biggest live event. Eileen & & AlAl BeaBeaBeaaBeaudeudeudeudeudeudeudettttetttteeettttet eeeJacJaJack Mk Mk anancncccccnnccnciniiniinin , J, J, J, JJononnnononnnn ononnnn PPPPPaParParrPPaPaPaPa la, JaJasons Sherrrmrmrmrmr ananaananannnaanaan

& B& B& Bob ob o HoHoolololollllorlolorranannaan

PatPatPatPatPatttPattattatatPaPa titi titi ti titittt & P& P& P& P& P&& PP& PPP& PPeteeteeteeteteeteeteeteeeeteeeeee ee O’O’O’O’O’O’’OO’BriBrBBBBrBrBBBBBBBB enenennnenennn Ricck SSwwain, Todd Schustet rmaamamm n, nn,n, n, n, , FloFloFloFF o SwSwSwS ainainainnnnnn & & & & JasJasJassononoonnn SSSSheSheShehheheSheSSheSheS rmarmamarmannn

iHeart Radio Music Festival


Select Plans: 10 or 20 games of your choice, same seat. Any Game, Any Time Plans: 10 or 20 ticket vouchers.

Receive A $20 Trail Café & Grill GIFT CARD with any season ticket package purchase when you mention the promo code “ESTERO LIFE”.Must be new season ticket package of at least $150, paid in full at time of purchase.

239.948.7825floridaeverblades.com

Great Tickets On Sale!

Get the free mobile app for your phone.http://gettag.mobi

2012 / 2013

ON SALE NOW!Season Ticket Packages

BY BRUCE TURKEL

AND another thing...

THE TWO MOST IMPORTANT WORDS IN SALES

We’re sitting in the large conference room of a Fortune 500 company in a small town somewhere in the Northeast. The company has fi lled the room with their best thinkers — the president of industrial products, their CIO and CMO and the VPs of marketing, product development, IT, innovation, and consumer insight.

We’re here to present and discuss a new product and partnership opportunity that my client is pitching to the Fortune 500 group. And our team is no slouch, either. We’ve got the two founders of the company—who each have more than 20 years of entrepreneurial success in the market—our system designer, our carefully selected celebrity spokesman (who’s name and photo you’d recognize in an instant if I included it here), and me.

The best part is that the Fortune 500 team loves the concept. They understand how it makes sense for their business: They see the clear connection between what our product offers and what their consumers are looking for, and they’ve already fi gured out the value proposition and how it will both enhance customer loyalty and generate a brand new revenue stream.

In other words, they’re ready to buy.There’s just one little problem: My client won’t

shut up.She’s so excited about her business that she feels the

need to explain every detail of the plan to the group — even though they’ve already told us that they get it. And she’s so wrapped up in her unfolding rap that she’s not glancing in my direction or at her partner. If she did, she’d see that we’re both vainly trying to signal her to be quiet.

Finally the meeting ends, a good 45 or 50 minutes later than it should have. The folks from the Fortune 500 team are very polite and friendly as they walk us out and promise to be in touch. And when we pile into our rented mini van, the client high fi ves everyone on the team for a great presentation. On the way to the airport we stop for a celebratory dinner and a few great bottles of wine.

Of course you know what came next. A whole lot of nothing. The buyers didn’t call back when they said they would, and after some gentle prodding, the head of the Fortune 500 team

told my client that they’d decided to “back burner the project for a bit while they prioritize their activities.” That’s corpspeak for “don’t call us, we’ll call you.”

What happened? Simply put, it was a classic case of talking the buyer right out of the sale. What had seemed like a good idea at fi rst got more and more mundane and more and more complicated as the sales pitch meandered on and on. My client had violated the cardinal rule of sales: “always take yes for an answer.” Her prospect wanted to buy until she convinced them that they didn’t.

“Yes” is the most you can hope for in a presentation. “Yes” is what you’re working towards. “Yes” is what you want. Who cares if you spent weeks perfecting your presentation and you have to cut it short? Who cares if you’re only up to point four of a 17-point outline? Who cares if you fl ew halfway across the country to make your pitch? When your buyer is ready to sign on the dotted line, end the PowerPoint and turn the projector off. After all, showing your full dog-and-pony show isn’t the goal — getting to “Yes” is what you’re there for in the fi rst place.

Decisions — no matter how large — are often made without all the facts. And once the decision has been made to purchase, more facts can only do one of two things: enhance the decision or kibosh the deal. But when you’re already got a “Yes,” how much more can you enhance it? Why press your luck and risk snatching

defeat from the jaws of victory?The simple solution in sales presentations — especially the ones that are going well — is to let the buyer talk as much as possible. And to do that, just remember the two most important words in sales: Shut Up.

There. I’ve made my point and I’ll take my own advi…

Bruce is a branding expert

who makes his clients’ brand

experiences more valuable.

He’s worked with great

organizations including

Discovery Channel, Baptist

Health, MetCare, and Miami.

He’s spoken at MIT, Harvard,

and hundreds of conferences.

He’s been on NPR and CNN and

featured in The New York Times

and Fast Company Magazine.

He has published three books on

advertising including Building

Brand Value.

You can reach Bruce at bturkel@

turkel.info LP


2012-13 Basketball Season Tickets

AVAILABLE NOW!Visit the Alico Arena ticket office

or call 239-590-7145 today!

Combined season tickets for both teams available at a 50% discount

PURCHASE YOUR TICKETS NOW!ORDERS WILL BE FILLED THIS MONTH

ON A FIRST-COME, FIRST-SERVE BASIS!

11/13 MIAMI 7:05 PM12/1 LOYOLA - MD 7:05 PM12/13 FIU 7:05 PM

NON-CONFERENCE OPPONENT HIGHLIGHTS INCLUDE:

UCF VS FGCU FIU VS FGCU

M E N ’ S B A S K E T B A L L W O M E N ’ S B A S K E T B A L L

Estero October 2012

Documents

Transcript of Estero October 2012