ESPN Magazine Multi-Issue Campaign
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Transcript of ESPN Magazine Multi-Issue Campaign
![Page 1: ESPN Magazine Multi-Issue Campaign](https://reader030.fdocuments.net/reader030/viewer/2022020206/546f8394af79599f0a8b4591/html5/thumbnails/1.jpg)
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515
ESPN Magazine:3 Issue Confidential Campaign
We turn action codes into mobile engagement on any mobile phone.
![Page 2: ESPN Magazine Multi-Issue Campaign](https://reader030.fdocuments.net/reader030/viewer/2022020206/546f8394af79599f0a8b4591/html5/thumbnails/2.jpg)
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 2
Different Bonus Content in Each Issue
April 4, 2011MLB Latin American ConfidentialExclusive video content
April 18, 2011NFL Draft ConfidentialPhoto flipbooks of NFL Draft
May 2, 2011NFL Agent ConfidentialQ&A with NFL Agents
![Page 3: ESPN Magazine Multi-Issue Campaign](https://reader030.fdocuments.net/reader030/viewer/2022020206/546f8394af79599f0a8b4591/html5/thumbnails/3.jpg)
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 3
Title Page Provides Instructions for Codes
• Provides Instructions for Downloading Reader, Scanning Tags
• Highlights Content
• Explains Sweepstakes Incentive
![Page 4: ESPN Magazine Multi-Issue Campaign](https://reader030.fdocuments.net/reader030/viewer/2022020206/546f8394af79599f0a8b4591/html5/thumbnails/4.jpg)
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 4
Codes Appeared on a Variety of Editorial Pages
![Page 5: ESPN Magazine Multi-Issue Campaign](https://reader030.fdocuments.net/reader030/viewer/2022020206/546f8394af79599f0a8b4591/html5/thumbnails/5.jpg)
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 5
Codes Link to Content and Sweepstakes Entry
Subsequent scans automatically direct to content and re-enter
the user in sweepstakes
First scan leads to a registration
page
![Page 6: ESPN Magazine Multi-Issue Campaign](https://reader030.fdocuments.net/reader030/viewer/2022020206/546f8394af79599f0a8b4591/html5/thumbnails/6.jpg)
TM
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515
Thank you.
We turn action codes into mobile engagement on any mobile phone.
For more information, contact us:
www.nellymoser.com1-781-645-1515