ESIC and Model Demonstrator Regions_Open Days Presentation

7/29/2019 ESIC and Model Demonstrator Regions_Open Days Presentation

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Enterprise and Industry

The EuropeanService InnovationCentre and model

demonstratorregions

Open Days 10.10.2012

Carsten Schierenbeck

Clusters and Supportfor SMEs


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2Expert Panel on Service Innovation in the EU (2011)http://www.europe-innova.eu/web/guest/innovation-in-services/expert-panel/publications

Services are trans form ative when

they d isrupt tradi t ional channelsto

market, business processes and

models, to enhance significantly

customer experience in a way which

impacts upon the value chain as awhole.

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Background: The concept of thetransformative power of service innovation


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The European Service Innovation Centre

Establishment of a virtual centre of excellence with a pool ofexperts in 2012 following the selection through a call for tender bythe European Commission

Aim to improve awareness among policy-makers of the contributionof service innovation and service firms to economic development in particular on the transforming power of service innovation in shaping

emerging sectors, industries and markets

Specific objectives: to capture and demonstrate the impact of the transformative power of

service innovation and its contribution to structural change,

to provide customised advise to selected model demonstratorregions, and

to promote and raise awareness of the role and impact of service

innovation.


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Key Elements of aLarge-Scale Demonstrator approach

Moving from small-scale pilot projects to large-scale near-market actions

Exploiting the transformative power of innovationto address societal challenges or specific problems

Following a needs-driven approach with the ownerof the challenge (region) in the driving seat

Testing a range of technological and serviceconcept solutions under real-life conditions

Creating entrepreneurial opportunities

Bringing together all relevant public and private

actors


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Support to Model Demonstrator Regions

Six model demonstrator regions selected through informalcall for the expression of interest to receive customisedadvisory support services by the European ServiceInnovation Centre

Assist regions in designing and implementing better policiestaking advantage of the transformative power of serviceinnovation

Demonstrate on a large scale new or better ways ofcapitalising on service innovation for promoting regionaldevelopment and facilitating industrial change.


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Types of Support to be Provided toModel Demonstrator Regions

The European Service Innovation Centre will provide

summary assessment reports analysing the potential role

that service innovation can play (following desk research,study visit and interviews with regional stakeholders)

organisation of 2-day peer review meetings, resulting in aproceedings report

final policy briefings with concrete recommendations, action

plan and roadmap to address the challenges of the modelregion

promotion of the regions demonstrator approaches (viathe ESIC web pages, newsletters and events)


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Model Demonstrator Regions

3 regions wishing to strengthen theirtraditional manufacturing industries

Support the modernisation of industrial sectors andfacilitate structural change from a manufacturing-basedindustry to a modern economy through serviceinnovation

Develop policies aimed at improving the position ofSMEs in global value chains by adding value throughdesign, creativity and from cross-sectoral cooperation

Basque Country, Upper Austria, Emilia Romagna


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Model Demonstrator Regions

3regions wishing to support thedevelopment of emerging industries

Support the development of favourable regional eco-systems for the emergence of new service industries

Develop modern cluster policies that go beyond anarrow sectoral focus

Luxembourg, Northern Ireland, Canary Islands


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Other Large-Scale Demonstrators

3 initiatives in support of sustainable tourism in rural areasthrough better use of mobile services under European

Mobile and Mobility Industries Alliance (EMMIA)

4 initiatives in support of GMES and GNSS based servicesaddressing societal challenges (EMMIA II)

2 European Creative Districts demonstrating transformativepower of creative industries on transition from traditionalindustrial economy to sustainable modern economy


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Mutual Transnational Policy Learning

Concrete

action IV

Facilitating

clusters &networking

activities

Concrete

action II

Better

Business

Support

European Creative District

Concrete

action III

Better

Access to

Finance


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Donts Dos

Focus only on research and technological

innovationFocus on all forms of knowledge and innovation

Support service innovation as such Support transformation through service innovationSupport individual specialised firms Support clusters or networks of related firms

Focus on a given set of service sectors Focus on manufacturing and servicesCopy-paste best practice Search for the next practiceFollow growth trends without reflection Capitalise upon regional competences for

the development of emerging industries

Follow a horizontal approach without specific

targetFollow a systemic approach

Follow a narrow sectoral approach Follow a cross-sectoral approachLaunch pilot projects in isolation Launch large-scale demonstration projects through

a systemic approachFind a problem for an innovation

(i.e. searching commercialisation)Find an innovation that can solve a problem

(i.e. addressing challenges)11Source: Smart guide to Service Innovation, Guidebook series: How to support SME policy from Structural Funds


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A couple of concepts,

ten Dos and Donts, and

twenty examples of how to unlock the transformativepower of service innovation.

Place your business cards

in the box at the exit to

receive your free copy!

European Commission, Enterprise and Industry

Directorate-General, Unit D5 Clusters and Support for SMEs

For more information, please contact:[email protected]

http://ec.europa.eu/enterprise/policies/innovation/policy/clusters/http://ec.europa.eu/enterprise/policies/innovation/support

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Available now online atwww.europe-innova.eu/web/guest/home/-/journal_content/56/10136/961034

ESIC and Model Demonstrator Regions_Open Days Presentation

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