Marketing Your Business

A web quest designed by Rodney Wagoner

Introduction Task ProcessGrading

InformationOther

Details

Resources

Introduction

You are such an entrepreneur! Will you succeed in your new business

venture? It all depends on how well you can market your company. Will you become a success? Will you be

awarded America’s #1 Business Person? It all depends on YOU.

 

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Other Details

     You must decide on a business name, type of business, target market

of your business, location, address, and any products or services you will be providing. Your business cannot

have anything to do with drugs, alcohol, or any other inappropriate

business. Mr. Wagoner must approve the business type and name before

you proceed.

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TaskYour task is to create and market a new business with your two other

team members who are investing in your company. Your goal is to create business cards, flyers and a brochure to market your business to potential customers. Then, you will present a

PowerPoint to sell your business ideas.

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Process1) Team members will choose individual jobs. The

three jobs are broken down into the jobs at the bottom. Decide who will perform each task. You will evaluate your team members as to their job

performance. 2) You will complete a PowerPoint to sell your product to the class. See Presentation Details.

3) Click on each job to see job details.

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CommunicationsDirector

DesktopPublisher

MarketingDirector

Communication Director This person will design business cards for the business. The cards will be created using a template on Microsoft Publisher- The cards must include a logo, business name, address, phone number and email address)

Click here to seeGrading Rubric

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Desktop Publisher

Desktop publisher: This person will create a 3-column brochure of the business which will

tell the public all about the business including: location, type of business, hours of

business, and products/services available. You may use Microsoft Publisher.

Click here to seeGrading Rubric

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Marketing Director

Marketing director- this person will create flyers (2) to be used for the business.

One flyer will advertise the opening of the business- give detail such as: address,

type of business, business name, clip art, and make sure the flyer is readable.

Another flyer will be an advertisement of a special or sale.

Click here to seeGrading Rubric

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PresentationAfter all tasks have been completed, you will present your business to the rest of the class and they will decide whether they would visit your place of business.

Oral/Visual Presentation

3- Outstanding2- Great Job1- Could have done better

Customer potential3- I would definitely visit this business2- I might try this business1- I would not visit the business 

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Business Card Rubric: 

3 2 1

Contains a logo, business name,

business address/email/and

phone number.Looks professional and is easy to read.

Uses color or bolding to

emphasize words. Black/white copy printed first- color copy is excellent

quality

Contains logo, business name,

address/phone/email. Looks somewhat

professional. Font is a little hard to read. Color business cards are good. Color or bolding may have

been used.

One or more required parts is

missing.

Back to C. Director

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Brochure Rubric: 

3 2 1

Includes:Company name,

address, all contact information, logo, type of company,

products or services offered. Prices or other additional

information may be included. Very professionally

created. Graphics are included.

Information about the company is

included. There are three columns. Font

Contains required information, but

quality is not excellent. Graphics may be distorted or font is not readable

or appropriate.

One or more required parts are

missing.

Back toD. Publisher

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Flyer Rubric: 

3 2 1

Contains business name/address

Has promotional information

including prices or products/services

offeredIncludes graphics

Colorful and interesting to the

readerReadable and

excellent use of font 

Contains all required information

Is somewhat readable

Good use of fontGraphics included

but may be distorted or of bad quality

One or more required parts are

missing.

Back to M. Director

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Resourceshttp://office.microsoft.com/en-us/publisher/HA010563141033.aspx http://www.mschien.com/howto/brochures.htm http://advertising.about.com/cs/agencies/ht/Create_Flyer.htm http://www.bcschools.net/staff/PowerPointHelp.htm#CreatingOpening http://desktoppub.about.com/od/microsoft/bb/powerpointrules.htm http://desktoppub.about.com/od/microsoft/bb/powerpointrules.htm

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Conclusion

Congratulations, you have completed your task of creating and marketing your

business to the public. Marketing or advertising is an important part of

having a business. Desktop publishing plays a large role in advertising and can be crucial as to whether your business is

successful.

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