Co.Import Retail Strategy Group Project | Group Project

50
GODDESSES THE Sachu Gandotra Sandra Magaña Piyada Viwattanapirug Jasson Schrock Rainhard Susanto Project Leader Silvia Barbieri / FutureBrand Assistants Marie-Pierre Schickel Georgia Spanou

description

Retail Strategy focused on Customization

Transcript of Co.Import Retail Strategy Group Project | Group Project

Page 1: Co.Import Retail Strategy Group Project | Group Project

GODDESSESTHE

Sachu GandotraSandra MagañaPiyada ViwattanapirugJasson SchrockRainhard Susanto

Project LeaderSilvia Barbieri / FutureBrand

AssistantsMarie-Pierre SchickelGeorgia Spanou

Page 2: Co.Import Retail Strategy Group Project | Group Project

RESEARCH

Page 3: Co.Import Retail Strategy Group Project | Group Project

CO.Import

EntranceIn-Store Atmosphere

Price & Promotion

Page 4: Co.Import Retail Strategy Group Project | Group Project

CO.IMPORTVarious Offerings

Crowded

Key Findings

MUJICool | Minimal

Less is More

PECKHigh-End | Quality

Focused Selection

Other Retailers

PYLONESBright | Colourful | Fancy

Interesting

COIN CASAComfortable | Inspiring

Inviting | Conceptual

TIGERFancy

Surprise

Competitors

Page 5: Co.Import Retail Strategy Group Project | Group Project

Rebranding

FantasyDesign

Functionality

Fashion

RebrandedCO.Import’s new direction

ONEEVERYDAYIDEA

Page 6: Co.Import Retail Strategy Group Project | Group Project

CONSUMER TARGET

Page 7: Co.Import Retail Strategy Group Project | Group Project

Target Consumers

Domestic goddesses always create warm, show-stopping eventsand they are the catalyst for communal gatherings

Domestic Goddess

Number of Store Visits

Grandmothers Single Women Homemakers Domestic Goddesses

Page 8: Co.Import Retail Strategy Group Project | Group Project

Target Consumers

Any women can become a domestic goddess,even if it’s only for a day

Domestic Goddess

Number of Store Visits

Grandmothers Single Women Homemakers Domestic Goddesses

Page 9: Co.Import Retail Strategy Group Project | Group Project

Who Are Domestic Goddesses?

DOMESTICGODDESS

Dreamer

Mother

Decorator

Savvy Influencer

Hostess

Entertainer

Shopper

Trendy

Working Woman

Loves To Cook

Sociable

Page 10: Co.Import Retail Strategy Group Project | Group Project

Who Are Domestic Goddesses?

DOMESTICGODDESS

Dreamer

Mother

Decorator

Savvy Influencer

Hostess

Entertainer

Shopper

Trendy

Working Woman

Loves To Cook

Sociable

Page 11: Co.Import Retail Strategy Group Project | Group Project

Domestic Goddesses

Worker Dreamer Decorator

Page 12: Co.Import Retail Strategy Group Project | Group Project

Domestic Goddess' Needs

Affection Success

Discovery Pampering

Page 13: Co.Import Retail Strategy Group Project | Group Project

CONCEPT

Page 14: Co.Import Retail Strategy Group Project | Group Project

Using fresh ideas that appealto domestic goddesses and inspire

other women to become one as well, even if it’s only for a day

Private LabelConcept

Celebrate everydayas a special occassion

Page 15: Co.Import Retail Strategy Group Project | Group Project

STOREATMOSPHERE

Page 16: Co.Import Retail Strategy Group Project | Group Project

Focal Points

Uncluttered displays •showcasing private label items

Change the display layout at •least once every week

Lead consumers through the store usingeffective lighting & attractive displays

Display

Reduce the lighting level •of the entire store

Add multiple soft lights • for each display

Brightest areas of the store•

Lighting

Page 17: Co.Import Retail Strategy Group Project | Group Project

Ambassadors: Goddess Training 101

Creating the perfect table setting

Essentials for a successful event

Product matching tips

Employees will be able to create

seductive store displays

Upsell products by recommending

complimentary pieces

LESSONS

Understanding Domestic Goddesses

BENEFITSSurprise

your specialones today!

Page 18: Co.Import Retail Strategy Group Project | Group Project

PRIVATELABEL

Page 19: Co.Import Retail Strategy Group Project | Group Project

Everyday Events

Reading a Romantic Novel

Dreaming about Summer Holiday

Garden Fresh

Snowy Day

Happy Mondays’

Mid-week blast!

Staycation with husband

Just baked!

Oven Fresh

Tea after shopping

Kids’ pranzo - Fun time

Party for no reason

Page 20: Co.Import Retail Strategy Group Project | Group Project

Everyday Events

Page 21: Co.Import Retail Strategy Group Project | Group Project

Everyday Events

Page 22: Co.Import Retail Strategy Group Project | Group Project

Private LabelRelation with Product Categories

Kitchen

Decoration

Gift Ideas

Bathroom

Furnitures

Seasonal Collection Festive Collection

P l

Themes

Page 23: Co.Import Retail Strategy Group Project | Group Project

Private LabelRelation with Product Categories

Kitchen

Decoration

Gift Ideas

Bathroom

Furnitures

Seasonal Collection Festive Collection

Private Labe l

Themes

Page 24: Co.Import Retail Strategy Group Project | Group Project

Private LabelProduct Categorization

Rational | Minimalist

Worker

Page 25: Co.Import Retail Strategy Group Project | Group Project

Private LabelProduct Categorization

Rational | Minimalist

Worker Dreamer

High Fashion | Playful

Page 26: Co.Import Retail Strategy Group Project | Group Project

Private LabelProduct Categorization

Rational | Minimalist

Worker Dreamer Decorator

High Fashion | Playful Crafty | Traditional

Page 27: Co.Import Retail Strategy Group Project | Group Project

Private LabelProduct Categorization

Every Women

Rational | Minimalist

Worker Dreamer Decorator

High Fashion | Playful Crafty | Traditional

Page 28: Co.Import Retail Strategy Group Project | Group Project

Private LabelProduct Selection

StyleRational | Minimalist

MaterialsWood | Porcelain | Metals

FormOrganic | Square

ColorNatural Finish | Primary

Page 29: Co.Import Retail Strategy Group Project | Group Project

Private LabelProduct Selection

StyleHigh Fashion | Playful

MaterialsPlastic | Acrylic | Metals

FormBreak All Rules | Innovative

ColorBright | Energetic

Page 30: Co.Import Retail Strategy Group Project | Group Project

Private LabelProduct Selection

StyleCrafty | Traditional

MaterialsCeramic | Porcelain | Iron

FormCircular | Sinuous

ColorSubdued | Pleasant

Page 31: Co.Import Retail Strategy Group Project | Group Project

Private LabelCategory Role

Buyers, vendors, and employees will use the

product selection guides.

Price points are similar among three line

New private label competes on differentiation

Service

DECORATION

Destination

KITCHEN

Page 32: Co.Import Retail Strategy Group Project | Group Project

ENGAGEMENT

Page 33: Co.Import Retail Strategy Group Project | Group Project

Do-It-Yourself Table

Page 34: Co.Import Retail Strategy Group Project | Group Project

Shopping Bag & BoxesEnticing Bags & Boxes that would makethe shopping experience convenient & nice

Salute!Salute!

BuonAppetito

BuonAppetito

Page 35: Co.Import Retail Strategy Group Project | Group Project

SCENARIO

Page 36: Co.Import Retail Strategy Group Project | Group Project

Daydreaming

Page 37: Co.Import Retail Strategy Group Project | Group Project

I Wish...

Page 38: Co.Import Retail Strategy Group Project | Group Project

Window Shopping

Page 39: Co.Import Retail Strategy Group Project | Group Project

Entrance Display

Page 40: Co.Import Retail Strategy Group Project | Group Project

Ambassadors

Page 41: Co.Import Retail Strategy Group Project | Group Project

Enticing Display

Page 42: Co.Import Retail Strategy Group Project | Group Project

Purchasing

Aspiring Goddess

Page 43: Co.Import Retail Strategy Group Project | Group Project

Purchasing

Aspiring Goddess

Page 44: Co.Import Retail Strategy Group Project | Group Project

PurchasingDomestic Goddess

Page 45: Co.Import Retail Strategy Group Project | Group Project

PurchasingDomestic Goddess

Page 46: Co.Import Retail Strategy Group Project | Group Project

Purchasing

Page 47: Co.Import Retail Strategy Group Project | Group Project

Back Home

Page 48: Co.Import Retail Strategy Group Project | Group Project

Celebrating with Friends

Page 49: Co.Import Retail Strategy Group Project | Group Project

By celebrating each day in a memorable way, Domestic Goddesses are motivated to live their life in style.

They are social catalysts that inspire other women to be like them.

Now those other women can...even if it’s only for one day.

Private Label &Domestic Goddess&

Page 50: Co.Import Retail Strategy Group Project | Group Project