Enteprise Mgt

8/3/2019 Enteprise Mgt

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Presentation By:

Bilguun Tsolmon

Emmanuel Kiiza

Rahjiswari

Rasika

HOT&ROLL



Presentation Overview Introduction

Internal Environment External Environment

• PESTLE Analysis• SWOT Analysis

Marketing Strategies•

Product• Place• Promotion and Marketing Strategy• Price

Market Analysis

Competitor Analysis

Operational Plan

Human Resource Plan

Financial Statements

Risk and Contingencies

Conclusion



INTRODUCTION

Hot & Roll franchise and Hot&Roll trademark is owned

by HOT & ROLL Holding Sdn Bhd.

Main product line – wholesome “Tasty Treat Baked

Food products”

Suitable for those who are always on the go.

Main concept – food stall

First food stall – in Leisure Mall in Cheras in April

2003.

23 outlets throughout Malaysia, in train stations,

sho in malls and air orts.



Mission of Hot & Roll

• Giving single mothers, graduates and

entrepreneurs the opportunity to own a

sustainable franchise-backed business that

serves wholesome, tasty treats and hygienic food

that everybody can enjoy anytime, anywhere

Taking our wholesome tasty treats to where

people are; especially in people-centric places

like office buildings, industrial areas and places of



Vision of Hot & Roll

Creating opportunities for wealth creation by

helping others to succeed

Cooking up tasty everyday offerings that promotewholesomeness in all our products

Make Hot & Roll a household name synonymous

with delicious wholesome food and treats that can

be enjoyed in Malaysia and worldwide



INTERNAL ENVIRONMENTS Inbound logistics : Frozen items(forth night) ,

fresh groceries (twice weekly), groceries (twice amonth) paid monthly, inventory check bysupervisor every fortnight.

Operations: 4 staffs ( one cook, one cashier and 2Helpers)

Outbound logistics: Wraps personally delivered,5 minutes to prepare.

Marketing and sales: introduced in IPTA and IPTS Service: Staff training to standardized operations

Resources : Kawan Food Berhad, HALAL

approved by JAKIM MALAYSIA and AHFS, Lady’s

Choice Mayonnaise, ISO22000.2005 certified.



EXTERNAL ENVIRONMENTS

PESTLE Analysis

Political - food safety has a high quality

Economic - propensity to face lack in povertySocial - HALAL foods, buying behavior

Technological - uses specialized ovens

Legal - appropriate information, Muslim

countriesEnvironmental - concerns the career

opportunities



EXTERNAL ENVIRONMENTS

SWOT Analysis

Strengths - high degree of flexibility &

high degree of visibilityWeaknesses - items provided

Opportunity - private universities and

colleges areaThreats - poor advertising method



MARKETING STRATEGIES Product

Current line or products is inclusive of 17

different flavors/types. Introduction of HOT value

combo , a choice of wrap with a drink eg

flavoured drink/tea/coffe. Its called “HOT Break

Lunch/Tea” suiting the timing of the day, and HOT

BREAK caters to busy students and lecturers

during their class break where it represents the

“On-the-go” concept of HOT & ROLL.



Paratha Wrap

Savoury Paratha

Chicken & Cheese

Chicken Floss

BBQ Chicken

Satay Chicken

Curry Chicken

Black Pepper Beef

Bolognese Beef

Pizza

Tuna Salad

Double Cheese N’ Onion

Sweet Paratha

Strawberry

Apple Cinnamon

Banana Chocolate

Choconut

Kaya N’ Cheese

Crunchy Peanut

Ice Cream

Crispy Wrap

Savoury Crispy

Chicken & Cheese

Chicken Floss

BBQ Chicken

Satay Chicken

Curry Chicken

Black Pepper Beef

Bolognese Beef

Pizza

Tuna Salad

Double Cheese N’ Onion

Product Examples



Place

5 institutions in Klang Valley to test market, later

expand to other IPTS and IPTA, 2 from each

state. Currently Sunway & Monash doing well.

Locates at areas with highest student traffic e.g.

Foyer.



Promotion & Marketing strategy

tie up or promote to cafeterias/individuals

interested in institutions. Create uni “BUZZ” of

HOT&ROLL.

Price

start from RM 2.90 to RM 5.90 for ala carte, HOT

combo from RM4.90.



MARKET ANALYSIS Market Segmentation and Positioning- University and College students lecturers in

Malaysia. Age from 16 to 55 years old“ on the go”eaters that suits during class breaks

- Medium to low income (very affordable food)- Malaysian fusion savory meals for international

student attraction

Market penetration

- from all shopping mall visitors (all consumers) toStudents and Lecturer market

Market needs

- students and lecturers have less time between

classes to enjoy a wholesome meals, and mostly



COMPETITOR ANALYSIS

Company Clean Value FINGERFOOD

& “On-The-Go”

Simple Fresh Cool Malaysian

Fusion

Taste

Healthy Tasty

Fresh

Desert

Hot&Roll Yes Yes Yes Yes Yes Yes Yes Yes Yes McDonald'

s Yes Yes No Yes No Yes No No No

KFC Yes Yes No No No Yes No No No Roti Boy Yes Yes Yes Yes Yes No No Yes Yes JCo

Donuts Yes Yes Yes Yes Yes Yes No No Yes

Nelson’s

Yes

Yes

Yes

Yes

Yes

No

No

No

Yes



OPERATIONAL PLANOperation Item Description

Location Private and Public University cafeterias,located at Klang Valley. Starting from Monash University andSunway University.

Hot&Roll’s main concept – Food-stallconcept, later can be expanded into foodkiosk.

Equipment The franchisee is offered to choose from 2franchisee packages.

The packages include all the necessaryequipments that are needed for operation.1st franchisee package – RM 43.0002nd franchisee package – RM 96.400



Example of Franchise Packages



Operation Item Description

Supplier Kawan Foods Bhd – frozen paratha

Chicken ham and beef pepperoni arecertified by JAKIM Malaysia. Kawan foods offer us quality, cheap,halal raw materials.

Frozen parathas and will be suppliedevery other day and groceries will besupplied twice weekly.

Legal

Certification

Hot&Roll is registered trademark.

Franchisor status Member of Malaysian FranchiseeAssociation Halal product approval certificate



HUMAN RESOURCE PLAN Organizational structure of Hot&Roll



For new Hot&Roll food stand 4 workers will be

hired and they will be allocated into shifts.

Given full training in accordance with the Hot &

Roll’s standard measurement. Each shift will have shift runner/ quality controller.

Provides job opportunity for single mothers,

students and fresh graduates.



FINANCIAL STATEMENT Start-up Fund

Start-up Fund

Start-up Expenses to fund RM36,500

Start-up Assets to Fund RM45000

Total Funding Required RM80,000

Capital

Emmanuel RM10,000

Rahjis RM10,000

Rasika RM10,000

Bilguun RM10,000

RM40,000

Cash Required from

Investors

RM40,000



Cash Flow Statement

Pro-Forma Cash Flow Year 1 Year 2 Year 3

Opening Cash Balance RM0 RM97,500 RM216,300

Cash Sales RM279,000 RM449,800 RM731,900

Expenses RM67,000 RM103,500 RM150,00

Net Cash Flow RM212,000 RM346,300 RM581,900

Ending Cash Balance RM97,500 RM216,300 RM291,400



Income Statement

Pro-Forma Income

Statement

Year 1 Year 2 Year 3

Sales RM279,000 RM449,800

RM731,900

Cost of Sales RM69,750 RM88,075 RM128,90

0Gross Margin RM209,250 RM264,22

5RM386,700

Total Expenses RM61,500 RM98,000 RM144,500

Tax Incurred RM500 RM500 RM500

Net Profit RM147,250 RM165,725

RM241,700



Break Even Analysis

Break-Even Analysis

Monthly Units Break-even 2834

Monthly Revenues Break-even RM11,336

Assumptions:

Average Per-Unit Revenue RM4.0

Average Per Unit Cost RM1.0

Estimated Monthly Fixed Cost RM8500



RISK AND CONTINGENCIES The risks that may affect the business are related to

working safety and conditions as well as cash flow

discrepancies. These risks are mostly absorbed by

the Franchiser.

The contingency plan includes measures taken to

prevent failure in the business. This could be the

need for extra equipments or additional staff training.

The contingency costs are unforeseen and cannot

be forecasted therefore, funds are allocated to cater



CONCLUSION

Hot&Roll is a food franchise that offers affordable and

scrumptious snacks and related food products that are

served with high level of hygiene and well trained

integrated staff.

Hot&Roll is a lucrative investment opportunity that

offers you:

- Minimum investment Risk

- Assured return on Investment

- Long term investment plan

- Provision for expanding financial returns

Enteprise Mgt

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