Enplug Social Media Signage- Toyota Case Study
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65% Increase in Instagram Impressions over 60 days 14% Increase in Twitter Posts over 60 days 33% Increase in Yelp Reviews over 90 days GOAL: Elevate the car buying experience by making it more exciting and relationship-driven. Leverage social media to increase brand exposure, word-of-mouth buzz and automobile sales. SOLUTION: Promote and display Culver City Toyota’s social media handles and hashtags through Enplug Social Media Displays “We had a record breaking month in new & used car sales. Enplug not only helped our sales, but other dealerships even noticed all of our social media activity & see our store as a happy & cool place to be." Ray Dulay, Culver City Toyota Sales Manager
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Enplug's Social Media Display device allows businesses to turn any TV, display, or projector into a live stream of their social media (via HDMI). Customers can post using the businesses @handle or #hashtag to instantly appear on the live screen. Businesses can stream a live Twitter wall, Instagram wall, Facebook feed, Yelp feed, and more.
Transcript of Enplug Social Media Signage- Toyota Case Study
65%Increase in Instagram Impressions
over 60 days
14%Increase in Twitter Posts
over 60 days
33%Increase in Yelp Reviews
over 90 days
GOAL:Elevate the car buying experience by making
it more exciting and relationship-driven.
Leverage social media to increase brand
exposure, word-of-mouth buzz and
automobile sales.
SOLUTION:Promote and display Culver City Toyota’s
social media handles and hashtags through
Enplug Social Media Displays
“We had a record breaking month in new & used car sales. Enplug not only helped our sales, but other dealerships even noticed all of our social media activity & see our store as a happy & cool place to be." Ray Dulay, Culver City Toyota Sales Manager
SOCIAL UPLIFT BREAKDOWN
VERTICAL: Automotive
PLATFORMS MEASURED:
WHAT IS ENPLUG?
Enplug’s Plug n’ Play device
turns any digital display into an
interactive and real-time
marketing tool for businesses.
Customers can post on Twitter,
Instagram, Facebook, Yelp, and
Swarm to instantly appear on
the live social media display.
TIME FRAME:60-90 Days Before & After
USER GENERATED CONTENT
My Man Ephraim of #culvercitytoyota will hook you up!!! #2014Prius
Jillian Barberie @askjillian
I just wanna see my tweet on the tv #culvercitytoyota
Steven Ramos @ickythump_iii Steven Ramos@ickythump_iii
Guess who has a new ride? Came in for oil change, and we leave with a new car! #newride #LA#culvercitytoyota
Total Yelp Posts90 Days
40
53
96
112
47
293
Total Twitter Posts60 Days
Total Instagram Posts60 Days
Pre-EnplugPost-Enplug “If there were a scorecard, we’re winning in
social media. Everyone, even the skeptics are
really getting into it. It’s blowing up here."
Ephraim Barcelo, Culver City Toyota GM
Dustin Intarachot @dusto18
My new ride!#tundra #trd#culvercitytoyota#trdtundra #4x4
DISPLAY LOCATION:
Showroom (x3)Service (x3)Waiting (x1)Total Displays: 7
