Hospitality Marketing: How Enplug Digital Signage Improves Guest Experience

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WHAT IS ENPLUG? Inform and engage your guests using TVs to display live social media, TripAdvisor reviews, images, videos, and venue directories. MODERN DIGITAL SIGNAGE

Transcript of Hospitality Marketing: How Enplug Digital Signage Improves Guest Experience

WHAT IS ENPLUG?

Inform and engage your guests using TVs to display

live social media, TripAdvisor reviews, images,

videos, and venue directories.

MODERN DIGITAL SIGNAGE

HOW IS ENPLUG USEDFOR HOSPITALITY?

Easiliy connect an Enplug

device, to your digital

displays to communicate,

engage and inform your

guests.

Display filtered social

media, TripAdvisor,

Yelp Reviews, Weather

and more in high traffic

areas like the lobby,

concierge desk, hotel

restaurant or bar.

Manage content from the web

dashboard.

POPULAR FEATURES

Show a live Twitter, Instagram,Facebook, or Yelp feed.

Show weather conditions fromanywhere in the world.

Display live traffic conditionson a map for any location.

Display the TripAdvisor ratingand reviews for your business.

Display an easy-to-updatebuilding directory.

Show a live stream of any RSSfeed including news outlets.

QUICKLY ENABLE ANY APP ANDSEE IT LIVE ON YOUR DISPLAY.

HOLIDAY INN CASE STUDYThe Holiday Inn in Century City, Los Angeles

has a prime location: the hotel is a short walk

from Beverly Hills and a brief drive from

hotspots like Hollywood’s Walk of Fame and

the Santa Monica Pier.

For General Manager Richard Taylor and his

team, however, having a great location is just

the beginning of a great hospitality experience.

According to GM Richard, "Our goal is simple….Every Guest, Every Stay. It’s the little things thatmake big impacts."

"Check in can at times be information overloadwith trying to pass on where to visit, what to eat,tours, attractions, rewards club, and more. Enplugallows us to display all of this, keeping our check instreamlined and simple while allowing guests toget a visual representation of what to do, where togo, and how to get there."

To create a connected guest experience,

Richard leverages several of Enplug’s content-

ready apps including Graphics, Weather, News,

Social Media, and TripAdvisor on a large screen

in his hotel lobby.

Richard was looking for a better way to

welcome and inform guests while encouraging

them to share their experience on social media.

To achieve these goals, Richard uses Enplug’s

display software for hospitality.

Richard uses the Graphics App to feature

beautiful photos of surrounding attractions,

creating an always-on digital concierge that

guests can reference for inspiration.

Enplug’s News App helps Richard show the

latest headlines from BBC Business,

Technology, Entertainment, and World,

allowing him to automatically curate fresh

content that caters to business travelers.

Richard uses Enplug’s Social Media and

TripAdvisor apps to build and showcase Holiday

Inn’s social media presence.

According to a third-party study that Enplug

commissioned, 57% of consumers use posts on

social media to form their opinions about

businesses.

Further, our research found that 13% of

consumers are more likely to share a positive

review if the business highlights their social

channels on-premise.

"Enplug gives our front desk agents a great talkingpoint by mentioning the benefits of staying at ourhotel. Guests get to see their reviews and photos,and we encourage guests to hashtag us duringtheir stay to share all the fun things they aredoing."

For GMs like Richard, it’s important to stay on

the cutting edge of technology. With Enplug’s

displays for hospitality, Richard can help guests

have great experiences that they will be happy

to share on social media.

CLICK HERE TO READ MORE ABOUT

ENPLUG FOR HOSPITALITY.