Ekiti brand identity
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Transcript of Ekiti brand identity
EKITI’S BRAND IDENTITY
Ekiti's new brand identity was unveiled on
Sunday, March 6, 2011
THE WOVEN CORDThe Woven Cord depicts
the culturally
homogeneous nature of
the Ekiti people. Ours is the
only state where all the
towns and villages are
THE NEW DAWN The New Dawn symbolizes
Ekiti's place as the
emerging land of
opportunities. It also
symbolizes the hope and
optimism associated with
the Ekiti people which
makes us rise above
challenges, to ensure we
remain on the path of
THE ROLLING HILLSThe Rolling Hills depict the
topography of our land,
forming the backdrop of
the beautiful scenery. It is
the origin of our name 'Ile
THE VEGETATION
The Vegetation depicts the
fruitfulness of our land. It
symbolizes a land blessed
with an abundance of a
wide variety of natural
resources. It also represents
the mainstay of our
THE WATERThe Water represents the
springs in Ekiti State,
particularly the Ikogosi
Spring- the only place in
the world where hot and
cold water springs naturally
occur side by side. A
wonder to the world, a
THE BOOKThe Book depicts the
enlightenment of the Ekiti
people. The Ekiti people
love knowledge and
celebrate wisdom.