Ekiti brand identity

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EKITI’S BRAND IDENTITY Ekiti's new brand identity was unveiled on Sunday, March 6, 2011 THE WOVEN CORD The Woven Cord depicts the culturally homogeneous nature of the Ekiti people. Ours is the only state where all the towns and villages are THE NEW DAWN The New Dawn symbolizes Ekiti's place as the emerging land of opportunities. It also symbolizes the hope and optimism associated with the Ekiti people which makes us rise above challenges, to ensure we remain on the path of THE ROLLING HILLS The Rolling Hills depict the topography of our land, forming the backdrop of the beautiful scenery. It is the origin of our name 'Ile THE VEGETATION The Vegetation depicts the fruitfulness of our land. It symbolizes a land blessed with an abundance of a wide variety of natural resources. It also represents the mainstay of our THE WATER The Water represents the springs in Ekiti State, particularly the Ikogosi Spring- the only place in the world where hot and cold water springs naturally occur side by side. A wonder to the world, a THE BOOK The Book depicts the enlightenment of the Ekiti people. The Ekiti people love knowledge and celebrate wisdom.

Transcript of Ekiti brand identity

Page 1: Ekiti brand identity

EKITI’S BRAND IDENTITY

Ekiti's new brand identity was unveiled on

Sunday, March 6, 2011

THE WOVEN CORDThe Woven Cord depicts

the culturally

homogeneous nature of

the Ekiti people. Ours is the

only state where all the

towns and villages are

THE NEW DAWN The New Dawn symbolizes

Ekiti's place as the

emerging land of

opportunities. It also

symbolizes the hope and

optimism associated with

the Ekiti people which

makes us rise above

challenges, to ensure we

remain on the path of

THE ROLLING HILLSThe Rolling Hills depict the

topography of our land,

forming the backdrop of

the beautiful scenery. It is

the origin of our name 'Ile

THE VEGETATION

The Vegetation depicts the

fruitfulness of our land. It

symbolizes a land blessed

with an abundance of a

wide variety of natural

resources. It also represents

the mainstay of our

THE WATERThe Water represents the

springs in Ekiti State,

particularly the Ikogosi

Spring- the only place in

the world where hot and

cold water springs naturally

occur side by side. A

wonder to the world, a

THE BOOKThe Book depicts the

enlightenment of the Ekiti

people. The Ekiti people

love knowledge and

celebrate wisdom.