1. Effective Domaining Strategies Presented by: Grace Della

2. DN Journal Top Sales You can build great domains or buy them, top sales this year include Fund.com Datarecovery.com Cruises.co.uk Invest.com 3. Strategy#1Optimize Sites for Search Engine Performance 4. We use WordTracker and other tools to identify opportunity Keywords for the domain name and site content 5. Prior to the launch of Kaplan Continuing Education in March 2008 we added keyword rich copy to the site, and started link building 6. The site launched with a 3 Page Rank and went to a 4 PR within a few months 7. Re-cap Strategy #1 Optimize Sites for Search Engine Performance

Select Keyword Rich Domains

Develop a basic 5-10 page site

Add 250+ words per page

Add meta tags

Add a site plan

Build links to the site

8. Strategy #2 Buy a Domainwith Existing Page Rank 9. Our friends at FlatironMedia.com got their domain just for asking! 10. Sometimes people are sitting on domains, they may be available for purchase 11. Or find a domain that fits your business strategyIt Might be available!!! Sitepoint Auction 12. Bido.com No Reserve Auctions 13. Moniker Marketplace search domains by topic 14. Snap Names Expiring and Drop Names 15. GrandNames.com Domains under $1,000 16. Important Tip Check Trademark Availability before launching a new business or buyingand expensive domain 17. Re-Cap Strategy #2 Buy a Domain with Existing Page Rank

The domain you want may be available

Type it into the browser - is it in use or is it a link site?

Buy great domains with existing traffic, Page Rank and Revenue that fits your business strategy

Check trademarks before finalizing a domain purchase or business plan

18.

If our money may not even be safe in banks, some investors are looking at domain names. For several reasons:

Domain names are a global commodity

Domain names are not based in debt

Unlike Lehman Brothers or Mac and Mae, the Internet is not going anywhere but up

The normal hedge in these times is gold but at nearly $900 per ounce, it is a prohibitive investment vehicle.

Strategy #3 Domains as an Investment Thanks to Owen Frager and Darren Cleveland for this strategy 19. Strategy # 4 Develop a Business on a domain

Golden Rule #4 If you build it they wont just come

Real value in domain ownership comes from developing domains into a business

Unless a Domain has huge type-in traffic you must develop a business strategy first

Acquire domain names to fit your business plan

Build content, links and functionality on your site(s) - dont just put up a site and wait for revenue

20. Strategy #5 Domain Protection

Protect your domain buy owning variations

Own/Protect extensions

• 1. .com : Commercial

• 2. .net : Networks

• 3. .org : Organizations

• 4. .edu : Educational

• 5. .gov : US Government

• 6. .int : International Organisations

• 7. .mil : US Dept of Defense

• 8. .pro : Professionals

• 9. .biz : Businesses

• 10. .info : Informational

Own/Protect Countries

Own/Protect Misspellings

Buy your own name, family and friends

21. Strategy #6 Stay Current on Domain News 22. iCann domain body oversees worldwide regulations, new extensions etc. 23. DNJournal.com: breaking news, conferences, top domain sales lists 24. T.R.A.F.F.I.C. top industry conventions 25. Domain Masters great domain podcast hosted by Monte Cahn and Victor Pitts 26. Effective Domaining Strategies

Optimize Domains for Search Engine Performance

Buy a Domain with Existing Page Rank

Domains as an Investment

Develop a Business on a Domain

Protect your Existing Domains

Stay Current on Domain News