Effective Ways to

Content Personalization

The right time

The right content

The right context

How to start?

Personas

and

Segments

Know your customer

Communication

and

Content

Unique

Customer

Experiences

Personas

and

Segments

Know your customer

Communication

and

Content

Unique

Customer

Experiences

Age GenderLocation

Industry

Job title

Interests

Satisfaction

Personas

and

Segments

Know your customer

Communication

and

Content

Unique

Customer

Experiences

One size does not fit all

Personas

and

Segments

Know your customer

Communication

and

Content

Unique

Customer

Experiences

Live example

Claire

Age: 27

Hobby: Preparing/drinking

coffee with friends

Income: Above average

PERSONALIZED CONTENT

Anonymous

- Location

- Language

- Device

- Key word

- Source

- Behavior

- History

Known

- Gender

- Age

- Company

- History

- Role

PERSONALIZED CONTENT

Anonymous

- Location

- Language

- Device

- Key word

- Source

- Behavior

- History

Known

- Gender

- Age

- Company

- History

- Role

Claire saw an article

online from Dancing

Goat about Arabic

Bourbon coffee and

got on our website.

She wants to know

more about coffee

from Colombia.

We want people like

Claire to engage with

our brand.

Questions?

facebook.com/kenticocms

twitter.com/kentico

linkedin.com/company/Kentico-software

Bart Omlo

+31 621 877 477

bart.omlo@kentico.com

Download the whitepaper