Content personalization to

increase engagement & loyalty

amongst online visitors

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In the profusion of websites it has become essential to differentiateitself from its competitors.

If, nowadays, many solutions allow to attract new visitors to the site(targeting, SEO, email, ...), how many of them are able to answerthe real challenge which consist in retaining them, making themloyal to the site?

Websites are proposing more and more interactions with internetusers, creating member account to provide access to privatecontent, regular updates of content, ... The generalization of theseservices is a vector to attract new visitors, however it it not adifferentiator, it does not allow to create any singular difference vscompetitors.

Differentiation. 80/8

80% brands think differentiated. 8% clients believe they are.*

*Forbes

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Internet users expect websites that offer qualitycontent that meet their needs and interests.

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In order to meet their needs, webmasters andmarketers are looking for new ways to deliver anunique user experience to their visitors.

This new way will consist in Transforming the UserExperience through more relevant and personalizedcontent.

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Personnalized experience benefits

• The right content for the right person • Best user experience• More interaction and higher engagement• Increase site “stickiness” – retain new visitors

More loyalty More engagement

More satisfaction

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2 ways for the personalization of contents

SegmentMarketers are familiar with the concept of segmentation ofdefining different profiles of users sharing similarcharacteristics and needs.

IndividualIndividual level allows to propose a one-to-one experienceand can be obtained with behavioral targeting

• Requires the creation of an advanced customer segmentation

• A difficult collect of information

• A complex analysis process• A long implementation time

SEGMENTED COMMUNICATION

SEGMENTED COMMUNICATION

• Requires a smart solution• With real time• Automatic behavioral

targeting• For members and/or

visitors

INDIVIDUALIZED COMMUNICATIONINDIVIDUALIZED

COMMUNICATION

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▪ External solutions to websites

▪ Volume pricing

▪ Recurrent costs

▪Tuning complexity

Drawbacks of current existing solutions make them unsuitable for small and midsize business :

Retargeting Recommendation

Current solutions for individualized communication

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Rubedo is the first open-source Content Management System to

embed an individual visitor multi-channel targeting engine.

Rubedo CMS include automatic and real time Behavioral Targeting to

transform and improve user experience by delivering the right

content to the right person at the right time; this will help increasing

the satisfaction level by proposing more relevant content to visitors.

and the personnalized communication

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and the personnalized communication

Rubedo include Magic Queries, an individual visitor targeting engine.

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• A more qualitative experience, matching the users’ preferences :

personalise your user’s experience and make it unique

• Nothing to do : Target without any effort, personalization is

automatic

• No volume pricing, Rubedo is open-source

• Real time with big data capacities

• Multi-channel

• Multisite solution

• Multilingual capacities

What are Rubedo's strengths and assets ?

Behavior driven content and commerce

Transform digital experience

www.rubedo-project.org

@Rubedo_project #rubedo