3/31/2015 Introduction to Lightning

About Suyati Technologies

Technology partner for Sitefinity

Experienced certified developers

Certified business consultant to aid the process

Today’s speakers

Christopher Ross

Regional Partner Manager at Telerik

Anju Raman

Senior Sitefinity Developer

Follow us

#suyatiwebinar

@suyatitech

+Suyati The Suyati

suyati-technologies-private-limited

Suyati Technologies

Agenda

• Telerik at a glance

• Introduction to Content Personalization

• Business benefits of Content Personalization

• How can Sitefinity help

• Demo

Creating user segments based on different criteria

Creating personalized content

Test using personalization preview tool

Measure the results

• Q&A session

Telerik at a glanceLeading provider of productivity tools & application life cycle solutions

10 global offices, 800+ people, more than 100,000+ loyal customers

True global vendor – no vertical or geographical focus

Numerous business awards, hundreds of technology awards

Sofia

LondonMunich

Boston

Austin

Silicon

Valley

Sydney

New Delhi

Hudson

Copenhagen

Sitefinity CustomersEducation, Energy, Financial, Food & Beverage, Manufacturing, and more

What is Personalization

Personalization is the process of deciding - given a large set of

possible choices - what has the highest value to an individual.

Two broad categories of personalization

• Profile-based, perspective personalization

• Behavior-based, adaptive personalization

Business benefits of Content

Personalization

Increase sales and conversions

Helps to build one – one relationship with the customers

Increases the site usability

Better arrangement of your products or services

Ability to serve your visitors with content specific

How can Sitefinity help?

Demographics – address, age, job title, gender, etc.

Behavior – visited pages, downloaded content, purchased products,

campaign clicks, searched keywords, etc.

Customer context – purchase stage, location, time of the day, used

browser or device, etc.

Content Personalization module, by Sitefinity delivers the right

content to the right person on the basis of the following parameters

Steps for

Personalization in Sitefinity

Segment your visitors

Personalize the presentation

Impersonate to test the experience

Measure the results

Click here to access the recording

3/31/2015 Introduction to Lightning

Thank youFeel free to share this information