ECHO MEDIA GROUP

25
2013 Mitchell Barrett | Nathan Carson | Alexa Duby | Jackie Tolliver | Jenny Ung California State University, Fullerton PRactical ADvantage Communications Dr. Swanson | Professor Evanow Solar Decathlon

Transcript of ECHO MEDIA GROUP

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2013

Mitchell Barrett | Nathan Carson | Alexa Duby | Jackie Tolliver |

Jenny Ung

California State University, Fullerton

PRactical ADvantage Communications

Dr. Swanson | Professor Evanow

Solar Decathlon

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California State University, Fullerton Department of Communications

PRactical ADvantage Communications Agency California State University, Fullerton – Irvine Campus 3 Banting Irvine, CA, 92618 December 12, 2013 Echo Media Group Justine Mrsich – Account Coordinator 12711 Newport Avenue, Suite H, Tustin, CA 92780 Dear Justine Mrsich: On behalf of the fall 2013 PRactical ADvantage Communications agency, we are pleased to present you with a book documenting our time working on the Solar Decathlon. This book covers the following key points: Executive Summary Background Goals Calendar and Timeline Campaign Outcomes Measurement of Success Recommendations References Appendix

Thank you for giving us the opportunity to be a part of the planning and execution for your client, the Great Park Neighborhoods at the Solar Decathlon. This hands on experience helped us gain knowledge in the event planning field. We hope you enjoyed this process just as much as we have. We wish you great success in the future. Please contact Account Executive, Alexa Duby at 949-257-3268 if you have any questions. Best Regards, PRactical ADvantage Communications – Echo Media Group/Solar Decathlon team Mitchell Barrett | Nathan Carson | Alexa Duby | Jackie Tolliver | Jenny Ung

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Table of Contents Executive Summary …………………………………………………………...3

Background ...............................................................................................4

Communication ………………………………………………………………...7

S.W.O.T

Strengths ………………………………………………………….... 8

Weaknesses ………………………………………….....................9

Opportunities ………………………………………………………..10

Threats ………………………………………………......................11

Goals ………………...………………………………………………………….12

Calendar/Timeline ……………………………………………………………..13

Budget …………………………………………………………………………..14

Campaign Outcomes ………………………………………………………….15

Measurement of Success ………………………………………………….….16

Recommendations ……………………………………………………………..18

Conclusion ……………………………………………………………….……..19

References  ……………………………………………………………………...20

Event Photos …………………………………………………………………...22

Appendix ………………………………………………………………………...24

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Executive Summary

As students from PRactical ADvantage Communications, we collaborated with the PR

agency Echo Media Group to help build awareness for their client, the Great Park

Neighborhoods (GPN), during the Solar Decathlon eight-day event.

In the first consultation with Echo, we learned that the overall goal was to manage a

booth and two water stations in the exposition tent throughout the duration of the event.

We were asked to promote the first subdivision of GPN, wherein the new community is

called Pavilion Park and accommodates 31 model homes for the public to view. With the

location of Pavilion Park two miles away from the event, we needed to derive a plan to

entice the Decathlon attendees to view the models.

Our plan consisted of a sweepstakes and free giveaways that included water bottles,

visors and sweepstakes items. (Further information regarding the sweepstakes can be found in the Goals and Objectives section on pg.12.) To ensure the giveaways would not

run out, we arranged to receive 75,000 of each item, and anything left over would be used

for future GPN events.

Even with a few weather setbacks, the Decathlon was a success, bringing in approximately

60,000 people. Anyone who walked through the exposition tent or received a free water

bottle, was subjected to information that showcased at the GPN name and brand. At the

end of the eight-days, Pavilion Park received thousands of visitors, and our client Echo

was pleased with our efforts.

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Background In order for the Decathlon to be a success, many companies and organizations needed to

collaborate. The same level of cooperation was also needed when it came to working with

Echo and their contacts. Listed below is a description of the Decathlon itself, as well as

the chain of command PRAD worked with during the planning and execution of the event.

The Decathlon is a biennial event put on by the U.S. Department of Energy and held over

two consecutive weeks. Since 2002, the event had been held on the National Mall in

Washington, D.C. For   this   year’s competition, the event location was changed to the

Orange County Great Park in Irvine, Calif. “The  move  was  to  extend  the  competition’s

reach beyond D.C. and showcase energy efficient and renewable energy

technologies…We’ll  be  able  to  reach  millions  of  Southern  Californians  and  demonstrate  

the  benefits   for   a   new  audience,”   said  DOE  spokeswoman   Jen Stutsman from the LA

Times. Irvine, Calif. was also chosen for its ability to accommodate the growing masses

by supplying visitor parking, easy freeway access and favorable weather conditions.

The event is a competition in which 20 collegiate teams from all over the world are given

one year to design and construct a 1,000 sq. ft solar powered home that best utilizes

energy efficiency, cost and appearance. This, in conjunction with the best market appeal,

engineering, communications, comfort, hot water, appliances, home entertainment, and

most economical energy balance system, wins the competition. Using objective and

subjective measures to evaluate the team houses, 12 judges assigned points that

determined each team's score and standing. (This year, team Austria, Vienna University

of Technology, came in first, University of Nevada, Las Vegas in second, and Czech

Republic Technical University in third)

Not only were visitors allowed to do a walkthrough of the homes, they were able to visit an

exposition tent that showcased companies and their booths that contained clean,

renewable, efficient products and services. Because FivePoint Communities/GPN was an

official sponsor, a booth was set up for us to manage during the event.

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Echo transcended all expectations in working with top company leaders to successfully

reach their audiences through many different media platforms. With more than 20 years

experience in the industry, Echo provides some of the most well-rounded leaders in public

relations. Some of their more established clients include, Villeroy & Boch Tableware,

Wahoo’s  and GPN.

The GPN will embrace the very best amenities Irvine has to offer. The GPN website states

that this community will be designed around family values, excellent public schools, nature,

personal health and well-being. The first community is comprised of the Pavilion Park

homes located at the northern edge of the Orange County Great Park.

Majestic heritage trees and a large central park will make up a well-rounded neighborhood

that possesses many different styles of homes to accommodate all   generations’  

preferences. The GPN are also very unique, with trails and streets that can be walked and

biked on safely, promoting a social and friendly environment for homeowners to enjoy.

The lush landscape allows residents to incorporate the farming and gardening culture of

the region into their daily lives as well. These fresh new neighborhoods effectively

encompass the values of what the GPN aim to offer to potential homebuyers.

The company responsible for developing the 4,894 GPN homes, is FivePoint Communities Management Inc. FivePoint is jointly owned by Emile Haddad and Lennar Homes of California,   which   is   one   of   the   nation’s   leading   builders   of   quality   homes.  

Lennar builds a diverse selection of homes and communities that cater to nearly any

lifestyle. Lennar Homes is the final step of the long process, a process that started with

sparking interest at the Solar Decathlon, and ended with the placement of potential buyers

into their amazing, sustainable homes in the newly developed community.

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Chain of Command

Practical Advantage CommunicationsStudent-run agency at Californa State University,

Fullerton located in Irvine, Calif.

Echo Media Group

Public relations agency located in Tustin, Calif., whose client is the Great Park Neighborhoods. Echo Media Group is PRactical ADvantages' client.

Great Park NeighborhoodsThis 3,700-acre parcel was once the El Toro Marine Corps Air Station. Now, a

section of the land is being transformed into a new community development within Irvine.

FivePoint Communities Management, Inc.Independent real estate development and management company jointly owned

by Emile Haddad and Lennar Homes and California, Inc.

Lennar Homes of California, Inc.

One of the largest publicly held homebuilders in the United States.

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Communication Communication was a pivotal component to ensure that all parties involved in the planning

and execution had a clear focus and goal. Most of those involved were able to establish

and complete the highlighted goal, however there were substantial obstacles stemming

from the less-than-ideal communication between the City of Irvine and FivePoints. The

lack of communication between the two was exemplified when the location of the booth

was moved without approval and when FivePoints was not told a permit was required in

order to hand out water bottles.

Despite these communication failures with the City of Irvine, Echo and its chain of

command affiliates were able to communicate in an organized manner and follow the

specified plan up until the end of the event. In the PR Style Guide explains the importance

of communication. Barbra Diggs-Brown states that all levels of employees must have open

communication and support one another, in order to effectively communicate its strategy

and techniques. Because Echo is a long-standing PR agency, it works with high levels of

efficiency, organization, and team work that results in open communication.

Echo was very prompt in contacting our team if anything deviated from the original plan,

resulting in a cohesive relationship. All the team members within PRAD also collaborated

very well together. When looking back at each member’s Leadership Orientation scoring,

the results concluded that each person was ranked in a different leadership category. This

proves why our group worked well together throughout the event. Our communication was

positive at all times, ultimately providing a solid foundation for success.

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S.W.O.T. STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

“Good   performance   within a company is the result of correct interaction of business management with its internal and external environment. The recognition of internal strengths and weaknesses, as well as external opportunities and threats, takes place on the   basis   of   a  SWOT  analysis,”   states  G.  Houben,   from the Decision Support System Journal.

STRENGTHS

The Department of Energy prepared for around 100,000 attendees

With an approximate initial attendance of 100,000 people, there was a great opportunity for the O.C. Great Park to gain much-needed exposure. The solar decathlon specifically targeted an audience interested in solar energy. This type of audience is also interested in developing and sustaining an eco-friendly environment, which directly correlates with the Great Parks’ plans for this new community.

GPN is in partnership with two prestigious corporations

GPN is in partnership with FivePoints and Lennar Homes of California. Together, these two companies planned and executed some of the finest O.C. communities such as, Coto de Caza, Greer Rancho, Harveston in Temecula, and more.

No budget limitations Due to FivePoint’s success, there was as open budget for Echo to work with when designing the giveaways and sweepstakes items. However, even with the open budget, Echo and FivePoints made a conscious effort to recycle props from previous events and find the best price when purchasing these items. For example, the booth and the water stations were made by Gothic Moon Production and recycled from a previous event.

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S.W.O.T. STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

WEAKNESSES

Location of model homes off-site from actual event The location of the model homes was an inconvenience to event attendees. Our job was to encourage the public to travel by car two miles away from the event location to view the 31 model homes within Pavilion Park. While speaking with the visitors in the booth, we encountered a few recurring responses as to why they were unable to visit the new community. Common responses included “I  have  my  kids  with  me,  so  I  don’t  want  to  drag  them  there,”  and  “I  took  public  transportation  so  it  would be too much of a hassle to make the commute.”    

Time limitation for model home viewing

The Pavilion Park model homes closed at 6 p.m., however, the Solar Decathlon did not end until 7 p.m. This was upsetting to some individuals who visited the booth after 5 p.m. because it meant they would have to visit the models on a different day. To many attendees this was an inconvenience because they had a long commute and were not able to drive back on another day.

Did not receive the original expected amount of attendees Originally, the U.S. Department of Energy expected approximately 100,000 people. This was a huge decline from the usual 300,000 people in D.C. The actual numbers for the O.C. event concluded at only 60,000 people in attendance. Even though the attendance did not live up to the typically high numbers, the Decathlon was able to broaden their reach to a new market.

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S.W.O.T. STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

OPPORTUNITIES

Made an impression on a new audience As mentioned in the background, one of the main reasons for changing the location of the event was to appeal to a new audience, and encourage the residents of Southern California to engage in more eco-friendly options and activities. Even though the Decathlon did not bring in the expected 100,000 people, it still attracted a new demographic. The people who attended the event equaled the opportune amount to have the GPN name exposed. Out of the 63,871, the ones that viewed the model homes hopefully left with a lasting impression.

Encourage Calif. residents to become more environmentally conscious Since the Solar Decathlon’s  focus  was  to  have competitors create the most energy efficient house, the event falls under the “green”  category.  The  model  homes  at  Pavilion Park are also trying to be more eco-friendly. With their bright orange bicycle logo, the GPN goal is to encourage families to ride their bikes instead of drive. Some other examples include builders using solar roofs, more green space for kids to play, and a green house where residents of the neighborhood can go and learn how to grow their own plants, herbs, and vegetables. The new community hopes to interest buyers that are more earth friendly, and the Solar Decathlon helped draw in that demographic.

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S.W.O.T. STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

THREATS

The GPN booth was changed last minute Originally, the GPN booth was supposed to be front and center when visitors walked into the exposition tent. However, when walking the event venue just days before the actual event, Echo noticed the booth location had changed to the back of the tent. This did not sit well with both Echo and especially FivePoints, considering they were a major sponsor. The reason for the change was because the Department of Energy had a large setup right in front of the doors, leaving insufficient space for our booth. This new location was a threat because it would not have received enough traffic flow being at the back. Also, people are less inclined to walk towards the back of the tent. In response, FivePoints renegotiated and was able to change the location. If they could not have the best spot, then they would take the second-best spot located on the front right hand side. According to Echo, this position was strategically placed because people are more inclined to walk to the right when walking into a building, thus more inclined to have a lasting impression.

City of Irvine had many rules and regulations City of Irvine made it very difficult during the entire planning process. There were many rules and regulations that needed to be followed, and sometimes it was an inconvenience to Echo. The City of Irvine insisted on approving everything which took a very long time, leaving little time for Echo to finish their projects and get back to us at PRAD.

Horrible weather conditions Unfortunately, heavy winds and rain impacted the attendance and what we could do. With horrible conditions, it forced the event to close for several hours for two days of the Decathlon. Ultimately, this impacted the amount of people that visited over the eight-days.

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Goals

Increased awareness of GPN

Throughout the event, there were two positions for PRactical ADvantage to fill. They were to work the book inside the exposition tent and the water stations outside. For the people working the water stations, their goal was to hand out free water bottles and drive traffic inside the tent to the GPN booth. Once at the booth, visitors would then be gifted with free giveaways which consisted of a lanyard with a key attached, rules about the sweepstakes, and a visor to keep shady outside.

Drove traffic to Pavilion Park Our main goal during the event was to promote the new community, Pavilion Park, and to encourage the event attendees to visit the 31 beautifully-crafted model homes located two miles away from the Decathlon location. Instead of just telling people to visit, Echo created an incentive. The incentive was a sweepstakes. Booth visitors were given a lanyard with a key on it and had to drive to the visitor center located within Pavilion Park. They would then attempt their luck on a locked-up bike. If their key unlocked one the lock then they could take the bike home for free. At the end of the Decathlon, out of the eight total bikes, there were three winners.

Stood out among the many exhibitors In order to create a lasting impression, Gothic Moon Productions (the company who designed and built the booth and water stations), created a very memorable environment for the two spaces. They made sure to stay with the eco-friendly theme by incorporating all-natural products like wood into their design. Gothic Moon Productions also made the booth very appealing by incorporating fake grass into the design. This made the GPN booth stand out among the rest.

Collaborated with Felt Bicycles to produce a booth that celebrated the symbolic orange bicycle of the Great Park Neighborhoods’  logo. The biggest giveaway was the bright orange beach cruiser made by Felt Bicycle. Their incentive was to increase OC Great Park awareness and encourage a green approach to the model homes. Each bike cost an approximate $350.

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Calendar/Timeline

Date Event Time 9/3/2013

Group meeting - talked about our new client Echo Media Group 3:30 p.m. - 3:45 p.m.

9/6/2013 Visited Echo's office in Tustin - Brainstorm session. 'Shift' Assignment 12:15 p.m. - 1:45 p.m.

9/12/2013 Group meeting - worked on event planning and sweepstakes 11:30 a.m. - 2:30 p.m.

9/23/2013 Developed talking points for event staff 2:00 p.m. - 3:30 p.m.

9/26/2013 Talking points for event staff due to Echo via email. By 12:00 p.m.

9/27/2013 Event training session at Echo and received event shirt 2:00 p.m. - 3:15 p.m.

10/1/2013 Walked event venue. Met Carol Wold from FivePoint Communities 1:00 p.m. - 6:00 p.m.

10/3/2013 First day of Solar Decathlon - Open 11:00am-7:00pm 10:15 a.m. - 6:00 p.m.

10/4/2013 Second day of event - Open 11:00am-7:00pm 10:15 a.m. - 6:00 p.m.

10/5/2013 Third day of event - Open 11:00am-7:00pm 10:15 a.m. - 6:00 p.m.

10/6/2013 Fourth day of event - Open 11:00am-7:00pm 10:15 a.m. - 6:00 p.m.

10/10/2013 Fifth day of event - Open 11:00am-7:00pm 10:15 a.m. - 6:00 p.m.

10/11/2013 Sixth day of event - Open 11:00am-7:00pm 10:15 a.m. - 6:00 p.m.

10/12/2013 Seventh day of event - Open 11:00am-7:00pm 10:15 a.m. - 6:00 p.m.

10/13/2013 Eighth day of event - Open 11:00am-7:00pm 10:15 a.m. - 7:30 p.m.

10/31/2013 Post Solar Decathlon meeting with Echo at Pavilion Park 2:00 p.m. - 3:15 p.m.

11/19/2013 Group meeting - worked on final campaign 2:30 p.m. - 4:00 p.m.

12/12/2013 Final presentation 2:30 p.m. - 3:45 p.m.

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Budget Usually, when planning an event there is a budget to ensure proper spending. As

mentioned  earlier  in  the  strengths  section  of  the  SWOT,  there  was  no  “specific”  budget  for  

Echo. Our contact through FivePoints Vice President of Public Affairs, Carol Wold,

explained Echo was able to bid out various items in order to get the best price. From there,

the items’ prices were sent to Mrs. Wold, where she would chose to approve or deny the

choices.

To keep costs down, FivePoints managed to restore the water carts used at a previous

event, and recycle a brochure from a builder event that contained all the information about

the builders. The budget only stemmed from the water bottles, visors, lanyards/keys, and

bikes specifically designed for the sweepstakes. The total cost of all the items including

the sponsorship, reached $204,825. (This amount  does  not  include  the  cost  to  pay  Echo’s  

employee’s  to  work  the  event.) Below is a chart with further budget details.

Giveaways Number of Giveaways Cost

Water Bottles 75,000 $25,580.00

Visors 75,000 $38,175.00

Lanyards 75,000 $38,270.00

Bikes 8 $2,800.00

Sponsorship $100,000

TOTAL $204,825.00

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Campaign Outcomes The campaign outcomes can be expressed through all of the positive feedback we

received back from the public, the client and their affiliates, as well as through the

measurement of success listed on the next page. In our last consultation with Echo, Mrs.

Wold, attended to thank us for our help with working the event and helping promote the

new community. Mrs. Wold added that we would be featured on the GPN website and

newsletter.

Another positive note was the attention Pavilion Park received not just during the event,

but after. The Decathlon was a great way to start encouraging people to view the model

homes. In the beginning, we  didn’t  know  how  successful  we  would  be,  but  with the first

subdivision nearly sold out, there is talk of building the second subdivision with the GPN

sooner than planned.

Working with Echo during this whole process was an eye opening experience for each one

of the PRAD team members. Not only did we learn internal event planning, we learned

how to come together and succeed as a team.

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Measurement of Success

To accurately measure the success of the Decathlon, we relied on quantitative data. This

type of research is in the form of numbers and statistics and provided through equipment

that collects numerical data, says Nick Denzin from the Handbook of Qualitative and

Quantitative Research.

In regards to the event, the data collected consisted of the amount of attendees that visited

over the eight days and the exact number of items we handed out to attendees. The data

is listed below.

Attendance by day:

Oct. 3: 4,790

Oct. 4: 2,681

Oct. 5: 9,000

Oct. 6: 10,000

Oct. 10: 6,000

Oct. 11: 7,400

Oct. 12: 12,000

Oct. 13: 12,000

Total: 63,871 visitors These numbers are from the CityofIrvine.org website and were based on the parked cars

counted and multiplied by 2.5 or 3, depending on whether it was a weekday or weekend.

These numbers also include school children on field trips.

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Also accounted for, were the number of items that were given away. These numbers were

calculated from counting the leftover items and subtracting from 75,000. The chart below

displays the giveaway counts.

Out of the estimated 100,000 attendees, 63,871 were accounted for, and of those 63,871

visitors, there are 58,703 GPN items given away. This concludes that almost every

visitor who attended the event, was exposed to the GPN brand in one way or another.

This information is vital when trying to determine the count for how many people visited

the model homes in Pavilion Park during the event as well.

After speaking with GPN sales agents, Joseph Pimental from the OC Register recently

reported that 58 out of the 79 homes released to the public in the opening weekend of

FivePoint Communities’  much  anticipated  new  neighborhoods  either  have  been  sold  or  

reserved in past week. Ultimately, our efforts in promoting GPN, while managing the

booth and water carts, proved to be successful.

Giveaways Number of Giveaways Number of Giveaways Used

Water Bottles 75,000 28,000

Visors 75,000 13,000

Lanyards 75,000 8,500

Brochures 75,000 9,200

Bikes 8 3

TOTAL 300,008 58,703

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Recommendations The Solar Decathlon was a success for everyone involved. Together, Five Points, Echo, and PRAD succeeded in bringing awareness of the GPN brand to the Decathlon attendees. Even though the event was a success, here are few things we believe could be changed to better suit the next Solar Decathlon.

Larger water stations

We had thousands of visitors stop by the water carts for free water. With large masses of people, we sometimes struggled to keep the water bottles stocked and chilled. Larger buckets to chill the waters in would have been very helpful. The containers we used could only hold approximately 30 waters at one time. It would be much more accommodating if we could fit 50 to 75 water bottles at once, in order to provide every customer with a cold water.

Other improvements on water stations

On the first day of the event, a food inspector came by the water carts and told us a permit was required in order to hand out the water bottles. Knowing this detail ahead of time would have saved us time and money. Also, permanently affixing decorations to the carts, such as decorative oranges, would be beneficial in preventing visitors from stealing them off the water cart. The oranges visually looked great, but by the end of each day, they were all gone.

Better preparation for moving heavy objects

Throughout the two weekends, the team had to move heavy boxes full of giveaways. At first we used a dolly, but everyone soon realized this was inefficient. Instead, we used a larger cart with wheels. This helped us make fewer trips to the storage unit and keep supplies stocked. Access to a golf cart at any time would have been very helpful as well, especially with moving the heavier supplies like the water bottles.

More control over the PR and advertising

In our last meeting on October 31 we discussed the attendance and how we felt the PR and advertising could have been better. It seemed as though the agency in charge did not promote the Solar Decathlon well enough. We feel if Echo could take on this responsibility in the future, the Decathlon could bring in higher attendance.

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Conclusion For the first time in its history, the Solar Decathlon came to California; As PRactical

ADvantage students, we were fortunate enough to be an integral part of this exciting event.

Initially, the task appeared daunting as we were going to be working with a huge event

that typically draws large crowds. However, in the end we managed to collaborate with

some amazing clients to produce an event that was not only successful, but also an

encouraging example for future events in Irvine. Many aspects of the Decathlon did not

follow a script, but as with all events, with a little communication and cooperation, we

navigated even the most turbulent disruptions as a cohesive unit. This was an extremely

rewarding event for all involved, and we can only hope that our future endeavors will follow

a similar path.

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References About Lennar. (2013, October 31). In Lennar. Retrieved November 26, 2013

http://www.lennar.com/about/about

About Solar Decathlon (2013, November 11). In U.S. Department of Energy Solar Decathlon. Retrieved November 26, 2013 http://www.solardecathlon.gov/about.html Carpenter, S. (2012, January 27). Solar Decathlon Will Move to Orange County in

2013. In Los Angeles Times Home & Garden. Retrieved November 2, 2013 http://latimesblogs.latimes.com/home_blog/2012/01/solar-decathlon-2013- orange-county-great-park.html

Denzin, N.K., & Lincoln, Y.S. (2000) Handbook of Qualitative and Quantitative

Research. Thousand Oaks, CA: Sage Publications, Inc.

Diggs-Brown, Barbara. The PR Style Guide. 2nd ed. Belmont: Wadsworth, 2007, 43. Print.

Houben, G., Lenie, K., & Vanhoof, K. (1999, August). A Knowledge-based SWOT- analysis system as an instrument for strategic planning in small and medium sized enterprises. Decision Support Systems, 26(2), 125-135. Retrieved December 7, 2013, from http://www.sciencedirect.com/science/article/pii/S016792369900024X

Live, Work, Learn, Play and Connect. (2012, October 19). In Five Point

Communities. Retrieved November 2, 2013 http://www.fivepointcommunities.com Pierceall, Kimberly. "Sun sets on Solar Decathlon." OC Register. N.p., 13 Oct. 2013.

Web. 8 Dec. 2013. Pimentel, Joseph. "Initial Phase of Pavilion Park Nearly Sold Out." OC Register. N.p., 7

Oct. 2013. Web. 7 Dec. 2013.

Solar Decathlon 2013 and XPO Moving Forward. (2013, October). In Orange County Great Park. Retrieved December 2, 2013 http://www.ocgp.org/2013/10/solar-decathlon-2013-xpo-moving-forward/

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Solar Decathlon 2013 Visited the Orange County Great Park. (2013, December). In Welcome to the city of Irvine. Retrieved December 2, 2013 http://www.cityofirvine.org/services/solar_decathlon.asp

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Event Photos

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Appendix