Every echo what-is-social-media
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Transcript of Every echo what-is-social-media
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Social Media
Small business and social media
The Beginning
www.echoSocial.me
+Social Media
Social = What
happens when people
interact.
Media= Tools used to
convey information.
Social Media = The text, video, pictures or audio that people
use to interact with one another online.
+Social Media Marketing
Think of social media platforms (Facebook,
Twitter, etc.) like the physical places
you go to make new friends or
network for business. You know, places like
the corner coffee shop, the bar, the library…
3 in 5 SMB say they’ve gained new customers by using social media
+ Take for example…
Owner of juice Bar
Goal: Use social media to
connect with people who
like to frequent juice bars.
Question: Who is my target
audience? Where do they like
to congregate online?
Fresh juice junkies
+ Who are they?
• Tries to maintain a healthy lifestyle
• Always dieting
• Belongs to a gym
• Man or woman age 25-50
• Middle to upper class
+ What are they saying?
“I want to start juicing, does anyone know
where I can find a juice bar in town?”
“Take a look at this yummy carrot apple juice I
made this morning…Mmmm”
“Read my blog about the health benefits of juicing.”
“Thanks for watching my video How I lost weight
juicing.”
+How do I reach them?
• Create a Facebook Fan page and invite everyone you know to LIKE the page.
• Create Facebook ads to find your target audience and increase awareness.
• Create a blog to share all of your knowledge and post the link to the blog on
your Facebook page.
• Connect an email app to your Facebook page to collect email addresses.
• Create a monthly newsletter and post a link to your blog in the newsletter.
• Use social sharing on your blog so that readers are able to share with their
networks.
• Add your social media links to your newsletter for people to follow you.
+What to say?
• Look for their concerns and offer solutions!
• Keep it Light, Bright & Polite.
• Use images whenever possible.
• Create video to convey your message.
• Be the expert. Offer valuable information about your
field of expertise.
• Blogs & newsletters are for longer posts…
Facebook & Twitter for shorter posts.
• Ask questions to draw them out.
Creating Content for Social Media Posts
+
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