2014-2015 Media KitAdvertising Rates and Products

www.easternecho.com

AD SIZING

DISPLAY RATESFULL PAGE

6 columns by 21” deep= 126 column inchesx $10$1260*

HALF PAGE6 columns by 10.5” deep= 63 column inchesx $10$630*

QUARTER PAGE3 columns by 10.5” deep= 31.5 column inchesx $10$315*

EIGHTH PAGE3 columns by 5” deep= 15 column inchesx $10$150*

BUSINESS CARD2 columns by 2” deep= 4 column inchesx $10$40*

*Figures based on Campus Rate

Columns...........................Width1..................................1.79”2..................................3.58”3..................................5.36”4 .................................7.17”5..................................8.96”6................................10.75”2 page spread...............22”

BROADSHEET FORMATAVAILABLE SEPTEMBER-APRIL

CAMPUS RATE - $10Per column inch

NATIONAL RATE - $13Per column inch

CAMPUS CONTRACT/FREQUENCY DISCOUNTS:

Per Semester.............................................Per Column Inch5-9 Ads..............................................................$9.50*10-14 Ads.........................................................$9.00*15-19 Ads.........................................................$8.00*20+ Ads............................................................$6.70*

DEADLINESDeadlines for all display advertising space, color, copy, and payment are 4p.m. EST, two business days prior to publication date. Cancellation or changes in ads cannot be accepted after deadline.

PLACEMENTWhen possible, requests for placement of display ads on a page will be honored for an additional $50 charge.

Scar

boro

ugh R

esea

rch,

2014

Did y

ou kn

ow? 57% of

young adults

ages 18-34 read

newspapers, in print or

online, at least weekly

SPECIAL RATES

CLASSIFIEDS

INSERTS

ONLINE ADS

COLOR RATES

GRAND OPENING RATE..............................................FREEAre you a new local business? Take advantage of our buy one get one free offer at our local open rate of 30 consecutive calendar days anytime within the first three months of opening your doors. Minimum 3 advertisements.

INTRODUCTORY RATE.............................................$6.70First time local advertisers (new business or new to The Eastern Echo,) run 5-9 ads within a five week publishing period. Prepayment is required.

(rate is per column inch)

NON-PROFIT RATE ....................................................$6.70(rate is per column inch)

One of the most popular pages in The Eastern Echo, both print and online: Echo Classifieds!

Reach our readers efficiently, frequently and inexpensively with Echo Classifieds. Plus, if you place a classified in The Echo IT RUNS FREE ON OUR WEBSITE, www.easternecho.com, which gets over 15,000 unique visitors each week.

Whether you run one “Help Wanted” ad or an entire semester’s worth of “Apartment for Rent” ads, Echo Classifieds is the place for you. Echo Classifieds start at just $20/week.

Go to www.easternecho.com, click on the classifieds tab and there you can create, schedule and update your own ad online 24/7.

We do not accept classifieds by phone, fax or email. If you don’t have access to a computer to log onto www.echoclassifieds.com, please call our Ad Department to schedule a time to drop by and place the ad yourself using one of our computers.

INSERT PAGES.................................COST/THOUSAND2 pages.................................................................$60.004-8 pages.............................................................$70.009-16 pages...........................................................$80.0017-24 pages.........................................................$90.00Over 24 pages..................................................$100.00

To arrange for inserts, the advertising manger must be notified 10 days in advance of desired insertion dates. The Echo accepts a minimum of 5,000 inserts per press run.

Inserts must be delivered at least 7 business days before insertion date to: Attn: Royce Ohlinger

Adrian Daily Telegram133 N. Winter St., Adrian, MI 49221

Black plus one color (spot)$75.00

Full Color$200.00

RATESTYPE............ FIXED COST/MONTHLeader board........$250.00Banner/Button....$150.00Text Link...............$100.00

AD SIZESLeader board........728 x 90

pixelsBanner/Button..300 x 250

pixelsText Link max.................40

characters

DEADLINE: One week prior to start date

MINIMUM PURCHASE: One month

www.easternecho.com

Did y

ou kn

ow? 68% of those ages 18-24

of those ages 23-34acted on newspaper advertising in the past month75%

re;fuel, 2014

On-Campus OrientationDate: 8-30-14

Deadline: 8-28-14

Fall Welcome BackDate: 9-3-14

Deadline: 9-1-14

HomecomingDate: 10-6-14

Deadline: 9-30-14

Holiday EditionDate: 12-2-14

Deadline: 11-29-14

Fall GraduationDate: 12-11-14

Deadline: 12-9-14

Winter MailhomeDate: 12-15-14

Deadline: 12-9-14

Winter Welcome BackDate: 1-5-15

Deadline: 1-3-15

Spring Break SpecialDate: 2-16-15

Deadline: 2-14-15

Renter’s Guide Volume IDate: 3-9-15

Deadline: 2-28-15

Career IssueDate: 3-30-15

Deadline: 3-28-15

Renter’s Guide Volume IIDate: 4-6-15Deadline: 3-25-15

Graduation IssueDate: 4-20-15

Deadline: 4-18-15

Mailhome EditionDate: 6-30-15Deadline: 6-28-15

PlannerDate: 8-29-15

Deadline: 7-1-15

Saturday, August 31, 2013Volume 121, Issue 1Eastern Michigan University 229 King Hall Ypsilanti, MI 48197EasternEcho.com

CHOETHE EASTERN

E A S T E R N E C H O . C O M

Enter The Eastern Echo’s dorm decorating contest

for a chance to be featured in an upcoming paper

LIFE

PG 9Pressure mounts as EMU footballers look forward

to an improved, productive season

SPOR

TS

PG 10Eastern Michigan University celebrates the 50th

anniversary of Martin Luther King Jr.’s “Dream”

NEW

S

PG 4

Want more? Follow us online.For more content, Online Echo Exclusives and past

issues visit us at EasternEcho.com. To get involved,

follow us at facebook.com/eastern.echo and on Twitter @TheEasternEcho

News . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3-4 Sports . . . . . . . . . . . . . . . . . . . . . . . . 1 0 - 1 1

Life . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 - 9Welcome Back . . . . . . . . . . . . . . . . . . 5 - 6

Opinions. . . . . . . . . . . . . . . . . . . . . . . . . . . 13Comics . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

CONT

ENT

Greater  Shiloh  Church  of  God  in  Christ

Pastor  Dwight  E.  Walls  SR.

Located  on:  1076  Bishop  Floyd  A.  Walls  BLVD/Jefferson  STYpsilanti,  MI  48197-­5293

Looking for a church home?

ALL ARE WELCOME!

Need  a  ride?  Call:  (734)  482-­4640

Service days and times:Sunday:Sunday  School-­10:00am  

Sunday  Morning  Worship-­11:30am  Tuesday:  Bible  Study-­7:30pm

Question of the Week: What are you most looking forward to this semester or

this year?Give us your opinion for the Shout @ Us weekly question. Tell us on facebook.com/

TheEasternEcho ShoutAtUs orTweet us @TheEasternEcho.

SHOUT@ US

View a map of campus andall the EMU hot spots!

PG 5

PHOTOS COURTESY OF MICHAEL G. PETERSEN AND VICTORIA BEHNE | EASTERN ECHO ILLUSTRATIONS BY CHRISTINE “CRASS” DENEWETH | COMICS EDITOR LAYOUT BY VICTORIA BEHNE | CREATIVE DIRECTOR

Welcome to Eastern Michigan University from the staff of The Eastern Echo!

SPECIAL EDITIONS

UNIQUE AD OPPORTUNITIESFRONT PAGE BANNER - $350 PER ISSUE

Full color process included, 6 columns x 2 inches

DOUBLE TRUCK (2 PAGE AD) - $2,150 PER ISSUE12 columns x 21”

STICKY NOTES/POST-IT NOTES - $1,000 PER ISSUETop of the fold next to the flag, print and apply

STICKY NOTES/POST-IT NOTES - $500 PER ISSUEApplys to full circulation only

CROSSWORD, SUDOKU AND COMIC SPONSORSHIP:Ever wonder what students do during class? Our popular puzzles and comics keep them busy. Whether spending all day on the crossword or finishing Sudoku between classes, EMU students are always looking for these fun distractions from their day on campus. Sponsor placement measures 3 column inches (3 x 1”) on either top or bottom of each puzzle. Available Monday and Thursday – 10 positions total. Reserve early because they are first come first serve!

RENTERSGUIDEFREE

APRIL 17, 2014 THROUGH AUGUST 31, 2014

EASTERNECHO.COM

EMU, YPSILANTI AND SURROUNDING AREA

P R E S E N T E D B Y

CHOETHE EASTERN

E A S T E R N E C H O . C O M

LONG, BITTER, BESIDES THE POINT | CHRISTINE DENEWETH

EMU FUN FACT # 58Ford Hall formerly held Eastern Michigan University’s library. It held 150,000 volumes and its reading room could hold 400 people.

10 E cho COMICS Comics Editor: Christine “Crass” Deneweth

Comics@easternecho.comMonday, April 22, 2013

HUMOR IS DEAD | VICKI BEHNE

SAM AND LEROY | ERIN ABRAMOWICZ

EMU EDDY | JOHN DELCAMP

JELLYBEES | HANNAH BRUNELL BLEEPING BACON BITS | TONY SAYLOR

BLEEPING BACON BITS | TONY SAYLOR

NO DUH? | MANNY NICASTRO

AD RATESPREMIUM SPACE:

BACK COVER - $4,000

FRONT INSIDE COVER - $2,500

BACK INSIDE COVER - $2,500

INSIDE DIVIDER (ONE SIDE) - $1,500

ALL PREMIUM SPACE IS LAMINATED AND FULL COLOR

STANDARD PAGES:

FULL PAGE - $800

½ PAGE - $500

EMU DEPARTMENT PAGE - $125

SPOT COLOR (GREEN ONLY) - $100

TABLOID

STUDENT PLANNER

AVAILABLE MAY AND JUNE

FULL PAGE - $600 Dimensions 10.3” x 11.75” *

HALF PAGE - $300 Dimensions 10.3” x 5.875” (horizontal)*or 5.15” x 11.75” (vertical)*

QUARTER PAGE - $150 Dimensions 5.15” x 5.875” *

FULL COLOR PROCESS - $75

*All dimensions given as width x height

DEADLINE FOR AD SPACE IS JULY 1, 2015

This year’s planner will be distributed to all freshman and transfer students at orientation. Additionally it will be available through the area bookstores, various campus departments, and classrooms when the fall term begins.

The student planner is an excellent opportunity to be in the eyes of new students on campus and to reconnect with the current student body. By advertising in the student

planner you will insure your company/organization will be in the students’ hands for the ENTIRE YEAR. Reserve your spot today! Space is limited.

By Olivia JacksonArts & Entertainment Editor

Ypsilanti has a reputation among college students as being a small town filled with nothing but crimes and raggedy apart-ments. Apparently they have not ventured to Depot Town.

Depot Town is a part of Ypsi-lanti’s historic district that spans from East Cross Street to a small area on the 300-Block of North River Street. Within that area there are restaurants, a trendy store along with a few vintage stores, a nice park with beautiful scenery, a farmers’ market and a tattoo parlor.

A person could never go

hungry with Sidetrack Bar & Grill, Aubree’s Pizzeria & Grill, Sticks, Harvest Kitchen and many more. These restaurants serve delicious barbeque, deep-dish pizza with flavorful crusts and sweet potato soup that is to die for.

The shopping selection is small but there are hidden jew-els in every store. Materials Unlimited is a store full of jew-els and antiques. This store is best known for selling antiques and has three floors of every-thing from silly little trinkets to items that could be worth a lot of money. If antiques aren’t your thing then check out Mix. Unlike Materials Unlimited, Mix is all

about fashion. This store sells new and gently used clothes that can appeal to any style.

If you’re not in the mood for food and fashion consider taking in the scenery at Riverside Park. Riverside Park has a mahogany colored wooden bridge with clear water that flows underneath that connects to Frog Island Park. Within this park are beau-tiful sights of trees, blossoming flowers and friendly people and the occasional homeless guy with funny jokes.

If you’re a person like me who enjoys cooking with fresh vegetables or you’re trying to go green – literally –

Tuesday, May 6, 2014contentsNews..............3-4Sports................5A&E... . . . . . . . . . . . . . .7Opinions............9Comics..............105 SPORTS

Volume 121, Issue 61 Eastern Michigan University | Ypsilanti, MI www.EasternEcho.com

By Drew SaundersStaff Writer

The cost of attending a four-year college has gone up by 54 percent in the last seven years, according the Fed-eral Reserve Bank of St. Louis. Even at schools like Eastern Michigan Uni-versity, which is more affordable than most, the cost of going to college has gone up three times the Consumer Price Index. Despite the costs, a college de-gree has never been more needed than it is today. The problem is paying for it.

The amount of debt American col-lege graduates owe has gone from half a trillion dollars in 2007 to over a tril-lion in just seven years. The median debt as of 2012 was $14,100. Now that the amount of debt America owes in student loan debt exceeds both its mort-gage debt and auto loan debt, the word

“bankruptcy” comes to mind. While no one ever wants to declare

bankruptcy, for the 37.5 million Amer-ican college graduates still paying off student loan debt, bankruptcy may sound like a tempting way out. It is not an option however, as student loan debt cannot be discharged in federal bank-ruptcy court.

Amy Balzer-Pemberton, an EMU alumni who graduated in 1996, started a jewelry making business and worked at Snow Health Center to pay for her education. She had to take out loans when her parents moved out of state.

“Part of it was that I came from a family that was great with money, but they didn’t talk about it and teach me how to deal with it,” Balzer-Pemberton said.

Balzer-Pemberton’s husband, Bill Pemberton, worked at a call center for

the first few years of his time at Cen-tral Michigan University. He left with unpaid loans and no degree. Pemberton

worked full time, like many students, taking only a few classes at a time.

Students struggle to overcome loan debt

Ypsi’s Depot Town has a lot to offer

PHOTO CREDIT | FEDERAL RESERVE BANK OF ST. LOUIS

VICTORIA BEHNE | THE EASTERN ECHO

The average student loan debt varies across the states, according to the Federal Reserve Bank of St. Louis.

Ypsilanti’s Depot Town is the place to go for good food and unique shops. SEE “DEPOT TOWN” ON PAGE 7

SEE “LOANS” ON PAGE 3

7 A&E3 NEWS

POLICESINFORMATIONFor the past 132 years, local, regional and national businesses have partnered with us for success through display, classified and now even online advertising.

The Eastern Echo (and before that the Normal News) remains the best way to reach Eastern Michigan University students, faculty, staff, alumni and residents in the surrounding community, Whether you’re a start-up seeking new customers or a firmly established business with roots going back as far as The Echo’s, we’re here to help you reach the customers you need to succeed.

The Eastern Echo, an independent student newspaper, publishes every Monday and Thursday from September through April and on Tuesdays May through June. Circulation is 10,000, and we have more than 100 on and off-campus delivery sites.

The paper has won dozens of state and national awards for excellence over the past decade, including Pacemakers (“the Pulitzer of college journalism”) from the Associated Collegiate Press and awards for excellence in content and design from the Michigan Collegiate Press Association and Advertising Mangers Association.

The Eastern Echo advertising staff is here to help you reach your loyal customers and connect with new ones. Our sales representatives and graphic designers will work with you to develop the advertising package you need, whether it’s a single ad or an entire campaign. We look forward to serving you again this year.

Weekly Circulation: Monday and Thursday – 10,000Summer Circulation: Tuesdays – 5,000The Echo is distributed throughout the EMU Campus and to more than 50 traffic locations in the Ypsilanti community.

The Eastern Echo 230 King Hall Ypsilanti, MI 48197 Advertising: 734.487.0396/advertising@easternecho.com or bpeters4@emich.eduFax: 734.487.6702News: 734.487.1010/editor@easternecho.comWebsite: www.easternecho.com

Kevin Devine...........................Director of Student MediaEmail: kdevine@emich.eduBrian Peterson......................................Advertising MangerEmail: bpeters4@emich.eduNora Naughton.............................................Editor-in-ChiefEmail: editor@easternecho.com

ELECTRONIC AD SUBMISSION:• E-mail ads to easternecho.advertising@gamil.

com• Adobe PDF files are preferred.• Images should be at least 300DPI and at the

dimensions purchased for your ad space.• Full color ads must be designed in CYMK

color space. Spot color ads must be saved as black, plus color. Any Pantone number must accompany ad.

• The Eastern Echo cannot guarantee that advertising submitted in a non-optimal format or without proper fonts will appear as desired when printed.

1. The Echo reserves the right to refuse advertising or to limit advertising for any issue.

2. The Advertising Manger reserves the right to reject any advertising. The words “Paid Advertising” may be placed above and/or below any advertisement.

3. No ad copy will be accepted over the telephone.

4. Rates are subject to change without notice.5. New accounts will be required to prepay ads

until sufficient credit history is established.6. All display copy is approved by the advertisers

prior t publication. Therefore, The Echo assumes no financial responsibility for typographical errors and printing errors, or omission of any copy on advertisements. “Make Goods” will run when appropriate, before billing adjustments are made.

7. Billing adjustments will be based on what percentage an error detracts from the effectiveness of the total advertising message, as determined by the manager and director of Student Media. Such adjustments will not be considered if the manger is not notified within 15 days of the invoice date.

8. All balances not paid in 30 days of invoice date are subject to a finance charge of 1.5% per month (annual percentage rate is 18%)

9. Easy Payment and Billing: The Eastern Echo accepts Mastercard and Visa for payment of all advertising.

SUN MON TUE WED THU FRI SAT

7 8 9 10 11 12 1314 15 16 17 18 19 2021 22 23 24 25 26 27

28 29 30

SEPTEMBER 2014

SUN MON TUE WED THU FRI SAT1

2 3 4 5 6 7 89 10 11 12 13 14 1516 17 18 19 20 21 22

23/30 24 25 26 27 28 29

NOVEMBER 2014

SUN MON TUE WED THU FRI SAT1 2 3

4 5 6 7 8 9 1011 12 13 14 15 16 1718 19 20 21 22 23 24

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JANUARY 2015

SUN MON TUE WED THU FRI SAT1 2

3 4 5 6 7 8 910 11 12 13 14 15 1617 18 19 20 21 22 23

24/31 25 26 27 28 29 30

MAY 2015

SUN MON TUE WED THU FRI SAT1 2 3 4

5 6 7 8 9 10 1112 13 14 15 16 17 1819 20 21 22 23 24 25

26 27 28 29 30 31

OCTOBER 2014

SUN MON TUE WED THU FRI SAT 1 2 3 4 5 6

7 8 9 10 11 12 1314 15 16 17 18 19 2021 22 23 24 25 26 27

28 29 30 31

DECEMBER 2014

SUN MON TUE WED THU FRI SAT1 2 3 4 5 6 78 9 10 11 12 13 1415 16 17 18 19 20 2122 23 24 25 26 27 28

FEBRUARY 2015

SUN MON TUE WED THU FRI SAT1 2 3 4 5 6 78 9 10 11 12 13 1415 16 17 18 19 20 2122 23 24 25 26 27 28

29 30 31

MARCH 2015SUN MON TUE WED THU FRI SAT

1 2 3 45 6 7 8 9 10 1112 13 14 15 16 17 1819 20 21 22 23 24 25

26 27 28 29 30

APRIL 2015

SUN MON TUE WED THU FRI SAT1 2 3 4 5 6

7 8 9 10 11 12 1314 15 16 17 18 19 2021 22 23 24 25 26 27

28 29 30

JUNE 2015

PRODUCTION SCHEDULEFALL 2013

On-Campus OrientationDate: 8-30-14

Deadline: 8-28-14

Fall Welcome BackDate: 9-3-14

Deadline: 9-1-14

HomecomingDate: 10-6-14

Deadline: 9-30-14

Holiday EditionDate: 12-2-14

Deadline: 11-29-14

Fall GraduationDate: 12-11-14

Deadline: 12-9-14

WINTER 2014

Winter MailhomeDate: 12-15-14

Deadline: 12-9-14

Winter Welcome BackDate: 1-5-15

Deadline: 1-3-15

Spring Break SpecialDate: 2-16-15

Deadline: 2-14-15

Renter’s Guide Volume IDate: 3-9-15

Deadline: 2-28-15

Career IssueDate: 3-30-15

Deadline: 3-28-15

Renter’s Guide Volume IIDate: 4-6-15

Deadline: 3-25-15

Graduation IssueDate: 4-20-15

Deadline: 4-18-15

Mailhome EditionDate: 6-30-15

Deadline: 6-28-15

PlannerDate: 8-29-15

Deadline: 7-1-15

PUBLICATION DAYS SPECIAL EDITIONS

5 colu

mns -

8.96

”58

P6

4 colu

mns -

7.17”

46P9

3 colu

mns -

5.36

”34

P92 c

olumn

s - 3.

58”

22P1

01 c

olumn

s - 1.7

9”11P

1”

2”

3”

4”

5”

6”

7”

8”

9”

10”

* SATURDAY, AUGUST 30st, 2014

1 2 3 4 5 6

I AM TRU