BBrand Awareness rand Awareness &&

Brand LoyaltyBrand LoyaltyGroup 2 Group 2

Echo Sgalin Catherine Ben Forrest Alvis

ShampooShampooBodywashBodywash

Total number of samples

340 people340 peopleTotal number of valid samples

274 people274 people

DataBased on the result of questionaire

Total number of sexual ratio

67 males67 males

207 females207 females

1

Marketing research Marketing research QuestionaireQuestionaire

PricPricee

DesignDesign

AdsAds

HabiHabitt

ReasoReasonn

Recom-Recom-menda-menda-

tiontion

EffectEffect

OthersOthers

Question 1 Shampoo

Why do you cWhy do you choose the shhoose the shampoo you arampoo you ar

e using?e using?

Result

Question 1 Shampoo

Why do you cWhy do you choose the bodhoose the bodywash you are ywash you are

using?using?

Result

Conclusion

•Build up customer loyalty at the very beginningBuild up customer loyalty at the very beginning

•Put forward attractive advertisements Put forward attractive advertisements

•Pay more attention on the effect of the productPay more attention on the effect of the product

2

Brand Awareness

00%

Dove

Head & Shoulders

Rejoice

Syoss

Pantene

BaWang

Clear

VS

BEE&Flower

Others

1 Which brands have you heard about?

Most famous shampoo brandBased on the result of questionaire

Brand

Percentage of brand familiarityShampoo term

00%

J & J

Dove

Safeguard

Lux

LYNX

Walch

Vcnic

INSE

L'oreal

Others

2 Which brands have you heard about?

Most famous bodywash brandBased on the result of questionaire

Percentage of brand familiarityBodywash term

Conclusion

Some famous brands, like Johnson & Johnson, Safeguard, Dove, Head & Shoulders and Rejoice, gain more reputation than the other brands.

Shampoo

BodywashBrands with long history are more attracted to customers. Products with specific and efficient effect attracts customers more.

Brands with long history are more attracted to customers. Advertisement is also important in promoting products, like Head & Shoulders and Rejoice.

3

Brand Loyalty

Will you continue to use the brand you are using?

Shampoo

Bodywash

4

Product Differentiation Methods

Product Differentiation

1

2

3

4

Market segmentation

Advertisement Promotion

Quality guaranteeAdidas → MenLYNX → BoysSyoss → Styling

Rejoice → Series adsBaWang → ComedyHead & Shoulders → Celebrities

Portfolio saleDiscountHoliday sale

Full amountNo harmful chemicalsChoices

Summary

Build up customer loyalty at the very beginning by promotion.

Customer target should be specific.

Creative dvertisements attracts more attention.

Guarantee the quality by all mean.

Thank you PPT by Group 2

Echo Sgalin Catherine Ben Forrest Alvis