ECDU12 - Mitchell Beer – How event profs can save the world - Canada

How Event Profs CanSave the World

Prepared for

February 26, 2012Mitchell Beer, CMM

The Conference Publishers

@mitchellbeer #eventtable #eventprofs #gmic

How Event Profs Can…

SAVE THE

WORLD@mitchellbeer #eventtable #eventprofs #gmic

The Story So Far

• Years in business: 27• Meetings: 3,000 and counting• Communities: 200+• Countries: 18• Direct competitors: 0


What (Still) Keeps Event Pros Up At Night


The Paradigm Shift:Transforming an Industry


Extending the Conversation

Before During After

How meeting organizers experience meetings…


Extending the Conversation

Before During After

…and how we (should) want participants to respond


• Hub in Minneapolis• Nodes in Basel, Dallas• 550 online participants• Fantastic live-virtual

integration

From Virtual to Hybrid


• News tweets onsite• News capsules, summary text,

video, photos post-conference• Link to online communities• >69,000 page views



Pop Quiz: How many page views for video?



Pop Quiz: How many page views for video?

774 out of 69,000



Pop Quiz: How many page views, all formats?• 774 for video• 1,280 for summary text• 67,212 for news capsules



Takeaways:• Content is the golden thread• Multiple formats for each audience• Success depends on a deliberate

integration strategy@mitchellbeer #eventtable #eventprofs #gmic


Case study:www.theconferencepublishers.com/studies



The Paradigm Shift:Changing the World


It’s All About Oil


Why Should We Care?


Ian Lee, Ph.D, Sprott School of Business

Carleton University

2008

$125/barrel

British Airways Lufthansa

AF/KLM Ryanair

easyJet Air Berlin

Iberia SAS

Alitalia Austrian

Finnair Aer Lingus

Virgin Atlantic BMI

Source: Goldman Sachs via Aer Lingus

A Peak Oil Primer:What’s Ahead for Airlines


Carleton University

2008

$125/barrel


AF/KLM Ryanair

easyJet Air Berlin

Iberia SAS

Alitalia Austrian

Finnair Aer Lingus

Virgin Atlantic BMI

2015

$100/barrel

British Airways

Lufthansa

AF/KLM

Ryanair

easyJet

Finnair

Aer Lingus

Virgin Atlantic




Carleton University

2008

$125/barrel


AF/KLM Ryanair

easyJet Air Berlin

Iberia SAS

Alitalia Austrian

Finnair Aer Lingus

Virgin Atlantic BMI

2015

$100/barrel

British Airways

Lufthansa

AF/KLM

Ryanair

easyJet

Finnair

Aer Lingus

Virgin Atlantic

2015

$200/barrel

British Airways

Lufthansa

AF/KLM

Ryanair

easyJet



TODAY’S OIL PRICE

October 13, 2011

February 24, 2012

Brent Crude $109.20 $126.65

W. Texas Intermediate $84.20 $109.49



It’s Also All About Carbon


What’s Ahead for Meetings


Low-Carbon Energy Futures:80% by 2050


Low-Carbon Energy Futures:The Hybrid Advantage


Respectful Dialogue =Better Decisions


How Event Profs Can…

SAVE THE

WORLD@mitchellbeer #eventtable #eventprofs #gmic

images via istockphoto.com

THANK YOU!

Mitchell Beer, CMM+1-613-594-5960 ext. 225

[email protected]

How Event Profs CanSave the World


ECDU12 - Mitchell Beer – How event profs can save the world - Canada

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