Easy complete seo guide

BY: http://www.easyseohub.blogspot.com Page 1

Table of Contents Introduction ................................................................. 3

Author’s Introduction ................................................ 3

Recommendations ..................................................... 3

SEO definition .............................................................. 4

Basic SEO ...................................................................... 6

Optimization domain ................................................. 6

Title and description .................................................. 7

Inbound links .............................................................. 8

Referencing sites ......................................................... 8

SEO content .............................................................. 9

Robot.txt ................................................................... 9

Campaign Inbound links .......................................... 10

Set your goals ............................................................ 10

Specified goals ........................................................ 11

Achieving objectives ............................................... 12

The main technique ................................................... 12

On page technique .................................................. 13

Domain and hosting ............................................... 14

What to avoid ............................................................ 14


Domain cloaking ...................................................... 15

Duplicate content ................................................... 15

Hidden content ....................................................... 16

Precaution ................................................................. 16

Content theft .......................................................... 17

What to do after content theft ............................... 18

How to do SEO audit ................................................. 18

Basic SEO audit ........................................................ 19

Audit on keyword and content ............................... 20

SEO for E commerce sites .......................................... 21

SEO for general audience ........................................ 21

SEO for online store ................................................ 22

SEO for promoting an Idea ....................................... 23

SEO planning for creating a website ......................... 23

Choice of technology .............................................. 24

Proper competition ................................................. 24

Link and content strategy ....................................... 25

Good architecture ..................................................... 25

An easy architecture ............................................... 26

The good architecture .............................................. 26

Recommendation ...................................................... 27


Introduction

This Book is about the search engine optimization. It will guide you step

by step if you like this book you are allowed to distribute it free without

changing any thing but it will remain the property of

www.easyseohub.blogspot.com thank you for downloading this book. I

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Thank You!

From: ALI HASSAN

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The basics of SEO internet

This Book is on the basics of SEO: vocabulary, techniques, best practices, bad good

ideas...

Some SEO Definitions

SEO

The SEO is one of the best tactics to improve the

visibility of a web site. It consists of optimizing the

various elements of a web page that can be

referenced in a natural way. The main advantage is

that you will never be penalized by the search

engines, but this tactic takes time because you need

to create good content regularly and get inbound

links.

Advice

SEO of a website becomes more complex because

of the many criteria of search engines. Annually

updates forcing webmasters to modify some parts of

the site that are no longer consistent with the

guidelines. However, there are basic rules of SEO

have not changed for many years. These include the

creation of a clear and relevant content, navigation

and optimum use of robots and sitemaps files.

The Objectives

The objectives of SEO or SEO plan are a way to

define an SEO strategy in the long term. The

objectives vary from one site to another, but it is

important to determine trends and changes. One of

the main goals of SEO is to convince the user to a

given action. The objectives must be clear and must

avoid doing several at a time to avoid confusion on

the SEO strategy.

Technical

There are some basic techniques to reference a

website and they are divided into three categories,

title page and links. These three elements will start


the SEO, but if you search results, we will turn to a

sponsored listing of buying links on other sites. But

before implementing these techniques, it is also

necessary to know the audience of his website.

Best Practice

The field of SEO attracts many people. Most SEO

experts offer good advice, those that meet the search

engines. They propose to optimize your website, but

they also warn that it will take time. Others, SEOs,

promise you results in a few days, but they will

never tell you the techniques they use and for good

reason, most of these techniques are banned by

search engines.

Precautions To

Protect The

Site

Most webmasters believe they need to implement a

good SEO tactics and avoid being penalized by the

search engines to be quiet. In fact, your work is just

beginning, as there are many instances where your

content is stolen or you make changes that can

penalize your SEO. Each element must be taken into

account to avoid unpleasant surprises and regular

monitoring is essential.

SEO Audit

The SEO audit of a website is one of the main tasks

of a professional referrer. The SEO audit identifies

problems that penalize or disrupt the ranking of a

site. The referrer must identify precisely these issues

and recommend possible solutions to the customer.

Among the steps include checking usability, links

and content available duplicated.

Different Types

Of SEO

SEO of a website is different according to attract a

general audience that promotes products from an

online store or manages a company's reputation.

Each SEO tactics should be well chosen to avoid his

site is penalized. SEO and content creation also

depends on the monetization of the site.

Schedule SEO

We must make the schedule referencing a website

even before its creation. Among the steps, including

the choice of technology, the web server, the search


for the competition, link campaigns and content

strategy. The planning of SEO should study the site

over the long term.

Site

Architecture

For SEO

The visibility of a website for users and engines

depends on many factors, but is often overlooked

site architecture as it is of crucial importance. In

fact, other SEO techniques are useless if the

architecture of the site is not optimized. In simple

terms, the architecture facilitates the search of

information by the user. Although it sounds easy, it

will need to think of many possibilities to create a

good architecture.

The Basics of SEO for A Website

There are two types of SEO for a website, the first is to

manipulate search engines by questionable tactics such as

sponsored links, automatic registration site in directories and

thousands of stuffing keywords. These tactics are considered

spam by the search engines and therefore, the site will be in

the depths of the rankings. The second method, natural SEO

to optimize a page in the long term without fear of penalty

since always respect the guidelines of search engines. What

SEO is to optimize the page title, description, intelligent

inserting keywords in the text and the creation of good

inbound links. In general, the basic tactic is to optimize the

domain name, title, and internal and external links.

Optimization Domain

The domain has been the subject of many debates on SEO of a

website. Thus, some believe that it has a minimal impact on

visibility while others think it is crucial. The domain name

plays a role in SEO, but it is a mistake to believe that it is


enough to be first in the search engines. As explained by

Google, the domain only serves to strengthen the analysis of

the page. However, the domain name becomes important for a

company to manage their online reputation. A basic rule of

SEO on the domain name is that it should not be stuffed with

keywords. For example, a shoe site, we avoid the use of a

domain name like: shoe-not chess.com since the first

impression is that it is a spam site. Instead, use a smart form

as shoediscount.com. The domain name should not be long

and it must be easy to remember to retain new visitors.

The Title and Description In SEO

After the domain name, the title and description are the most

important elements. One should not confuse the title with that

of the body of the page, but this title is between the title tags.

This is the one that appears in the browser window. The

length of the title can be variable, but it is recommended not

to exceed 150 characters to provide maximum impact to the

visitor. The title should include the keywords of the article

without looking like spam. Many SEOs make the mistake of

putting keywords in a row without worrying about its

relevance. Then we have the description that is often

overlooked by the referrer. The description is the text that

appears on the link in the search engines. It should not be

more than one or two sentences to prevent it from being cut

by the search engines. The purpose of description is to

convince the visitor to click on the link. It should summarize

the article in one sentence, preferably with the keywords in

the tags in strong. These tags put in bold the different words

and it is estimated that it is a good tactic natural SEO on a

website. It is also possible these tags in different places in the

text to always maximize SEO.


Inbound Links, the Best Solution of SEO

The incoming link indicates a link pointing to your site

because he found useful and relevant content. That is why

SEOs focus mainly on these inbound links. There are various

tactics and one of them is to make a link to an external site to

do the same. We may also ask webmasters to make inbound

links touting their merits its site. In addition, the incoming

link anchor should contain keywords related to the article.

Thus for a shoe site, do not make inbound links as "click here

on the price," but "no shoes discount cheap." This allows

search engines to better measure the relevance of the inbound

link.

Top Tips for Referencing His Site

SEO a website has evolved over the years and webmasters

need to anticipate future developments of the web. But it also

depends on the search engine and there are different rules

depending on whether the reference site to Google or Bing.

For example, Bing has merged its technology with Yahoo and

it takes into account the Meta tag that allows you to link

keywords to an article. However, this tag does not account for

which Google bases its analysis on the title and the URL of

the page. At first glance, these are minor differences, but have

a significant impact on the visibility of your site. The first tip

for good referencing his site is that its design must be

optimized for the content. We must forget the sites that are

overloaded with content and modules that interfere with the

visitor. In general, the home page should not contain more

than 5 items, but it may take several menus on the different

sections of the site.


Advice on SEO Content

Great content is useless if it is not placed correctly in value.

Thus, one must follow all instructions of formatting such as

key phrases in bold or italics, inserting subtitles with H1 tags,

h2, h3, etc... They must respect their hierarchy, and we should

not put a title in H1 when we already have an H2 in the text.

In general, the H1 tag is only for the main title and the other

for the subtitle. Lists to clearly present the content and

provide a vent to the text. The keywords should be bold

without forgetting the internal links that also optimize the site.

Links must be relevant and that means that we must create

them with keywords of the topic. For several months, Google

takes into account the latest content and blogs have benefited

from improved visibility with this update. In general, a

webmaster should change 20% of its content every year that

Google believes that it is still relevant. This is particularly the

case of themes that change frequently, e.g., timeliness and

selling technology products. Indeed, you can not create a site

for smart phones today and do not incorporate the latest

models on the market regularly.

The robots.txt File and Sitemap

The robots.txt file is a text file that provides information to

search engines. Thus, we can use this file to configure the

canonical form of the domain name (with or without the

www). It can also be used to exclude certain parts of the site

indexing by search engines. The robots.txt file is not required

to reference a website, but it is highly recommended by the

search engines. If you do not have the skills to create many

free tools can generate for you. The sitemap is an XML file

that contains all the links of the site. It allows search engines

to find pages they would not indexed for one reason or


another. The advantage is that it allows the sitemap to index

all pages quickly and optimal SEO benefit you in the shortest

time. If CMS is used to create the site, they automatically

create these Sitemaps files.

Campaign Inbound Links

Once we finished the basic SEO for their site, we can promote

with inbound links. These are links that point to your website

and increase its Pagerank, one of the main criteria of Google.

All links does not have the same value and we prefer the links

come from sites that are authorities in their field. If you create

content regularly, other webmasters will automatically

inbound links.

Download link building guide for free

Set Goals for Your Site Listed

SEO plan helps to clarify the tactical SEO of a website. The

first thing we must understand is that the goal of SEO is

always about the individual rather than the entire site pages.

Many SEOs make the mistake of applying a tactic for the

whole site and some pages are neglected and can generate

interesting traffic. The objective of SEO is different for each

site, so if you have a blog, then the basic tactics of SEO are

sufficient. However, a comprehensive strategy is needed if

you create a specialized site in selling, for example,

handicrafts. The difference with a simple blog and a website

selling is that the user must push for purchase in the second

and so the site design and content creation are totally

different.


Set Specific Goals

For SEO to be effective internet site, it is necessary that each

objective is as accurate as possible. You can not set a goal

such as: Increase traffic to his site, because it is the goal of all

sites. But you can specify with a criterion such as: increase

traffic and grow the user to a purchase of 20 dollars. With

such a goal, you can design and optimize the site for buying

and not looking information. Then each objective must be

realistic and can not attract millions of visitors just because

you have hundreds of items. One must understand the concept

of the potential of the theme, and, on a site will never as

popular as the Celtic music in general. One reason is that it is

aimed at a specialized audience in the first case and the

general public in the second. Monetization will be different

depending on whether specialized or general reference

website. In specialized platforms, we must focus on selling

while you can use advertising on general sites. This type of

lens SEO allows you to anticipate the evolution of the site

over the long term. It also lets you know if the site will be

profitable or not. The purpose of SEO on the content is

sometimes difficult because the search engines are constantly

changing their methods of analysis. At one time, Google said

that inbound links are the main criterion referencing and all

webmasters have created links en masse as they were not

relevant. The only result they got is to be classified as spam

sites. If they had created relevant and useful links, they were

well referenced and they would have become authorities in

their fields.


Achieve the Objectives of SEO

An important thing about SEO is that you must divide up each

aspect of the goal. For example, if your goal is to get more

inbound links, it should be split into several categories. Thus,

we can optimize keywords and page titles or renew the

content to be more relevant. We must create outbound links to

reference sites to provide an additional source of information

to the user. If these steps are performed, the search engines

will reward your site with better visibility and a well

positioned website has all the chances to get many inbound

links. One of the golden rules of SEO site is that it is never

finished. It is recommended to create a spreadsheet to record

all the SEO objectives and note their impact on the site. At

each change of the search engine, you can quickly know if the

SEO plan is still valid or whether to create new ones. We see

that the SEO plan is an essential building block for success in

SEO web site, but it will take a lot of practice to master all the

subtleties and potential.

The Main Technical Reference for a Website

Despite the many changes in the ranking of the website, the

basics have not changed much. Sites in the same way we

conceive for several years, but the difference is the number of

criteria that promotes or not SEO. Before detailing these

techniques, it is necessary to know the site's audience. There

are three types of search engines, primary, secondary and

specialized platforms. Everyone knows the primary search

engines like Google or Bing, but the secondary engines are

also important. These search engines are targeted to a specific

audience for specialized sites. In addition, search engines use

different techniques to enrich their index, and Google is based


solely on algorithms while Yahoo uses human moderation

with its directory. It remains one of the main techniques to

submit a new site to search engines.

SEO Techniques on the Page

There are three elements that can optimize its website for

reference, namely, the page title and links. The title is the

main criterion for SEO and Google has even said it is the first

thing that analysis on a page. The length of the title is also

important, and the W3C, the organization that governs web

standards, that a good title should not exceed 64 characters.

But this length varies depending on the search engines. If you

use long titles, the search engines will cut which will cause

inconsistencies in SEO. Then, the description Meta tag with

which is always important. This is the text that appears on the

link in the results of the user. In short, the description must

push the visitors coming to the site. One can also insert

keywords in the page description. The links are a priority for

the reference site. We can get inbound links in various ways

such as promoting the site with other webmasters. If the site

content is worth, you also get these inbound links from sites in

the same theme. An important aspect is that we must avoid

sponsored links that is to pay another webmaster to it inserts

links on its site. This practice is prohibited on Google that

consider it spam and an attempt to skew the results.


The Domain Name and Web Hosting

Formerly, it was believed that web hosting was important for

referencing his site. So if your site is hosted in the USA and

its content and domain name is in your country, Google will

detect an inconsistency, but this theory is no longer valid.

However, this does not mean that the geographical location of

the accommodation can not count. Today, many sites use this

location to provide the content and poor accommodation can

cause problems in viewing the results. The domain name is

also important in the SEO site. You should not use special

characters in the domain such as the dash. If your website

offers shoes, so avoid domain names such as buy-shoe

because the dash distorts the result. Google considers that buy

and footwear are two separate subjects. The domain name

should be simple and easy to remember. In 1999, the domain

name business.com was purchased for $ 7 million and was

sold a few years later around 300 million ... If you can put

your keyword theme in your domain name, then you have

every chance to be among the first results. These are some

basic techniques to reference their website and they will be

sufficient for optimal visibility.

How to Prevent and Detect Bad SEO Practices

Bad SEO website is often known as the SEO Blackhat SEO

Whitehat unlike that meets the guidelines of good SEO. Bad

SEO allows you to be among the first results in record time,

but for a very limited period. In fact, the search engines will

analyze the site and they determine that the site uses

questionable techniques and they inflict a penalty. Most of

these techniques are known then one can wonder why some

still use them. The fact is that it takes time for search engines


to detect and website developers take advantage of this short

respite. Most of these webmasters offer illegal content and

their only concern is to be well positioned as quickly as

possible even if remove the site once it has been detected.

Domain Cloaking

When talking about bad tactics to reference a website, often

the term Domain Cloaking means. At first glance, the concept

is attractive because it is to provide different versions of the

page depending on whether it is an automatic program (a bot

search engine) or a real user who visits the site. If this is the

Bot who visits the site, the Domain Cloaking can display a

page full of keywords to boost SEO and if it is a user, the site

displays a normal page. Therefore, the search engine is going

to set the site results in minimum time. But the problem is that

all the search engines detect this practice and they

immediately de index site. This technique is often used on

websites that offer illegal content. Experiment with this type

of content and sites you will see the titles and text are filled

with keywords, but have a poor quality.

Duplication of content

Duplicate content is one of the worst problems for a search

engine. Some webmasters buy content packs in 100 000 to

200 000 items for a few dollars and they meet their site. But

they forget that these items are already being used by

thousands of different websites. Therefore, even if you have a

site that has millions of this type of content, you do not even

have 50 visitors a day. Duplicate content can take many

forms, and some marketers send their articles on multiple sites

of release and it creates duplicate content on the fly. This is

also the case of press releases if you have a blog. It is


recommended never to use such content in its original form,

but use it to create original content. Another form of duplicate

content is the sheet product description. These sheets do not

exceed 50 words and recopy all sites without any

modification. Generally, the search engines do not even

analyze these records.

Scrapping and the Hidden Content

The Scrapping is a technique that can extract the contents of a

website and display it with minor changes to pass the test of

plagiarism. Formerly, there were even software that could

scrap hundreds of sites a day. Then they used algorithms to

rewrite the articles, but the result was really poor. Hidden

content often involves links that hides through JavaScript.

Google does not tolerate sponsored links, so webmasters think

they can hide these links with code. But the search engine bot

is able to detect any portion of text on a site and you will be

penalized. SEO of a website is a complex task that requires a

lot of time. If people offer solutions for placing your website

in the top results in a week so now you know they are using

one of the techniques just described.

Precautions to Protect the Proper Referencing

His Site

You have created your website and you have good content

that is well positioned on search engines. Visitors flock and

the site improve its SEO. You think your job is done, but the

fact that the hardest part is yet to come. The main problem is

to avoid a webmaster that would steal his content. Good

articles are difficult to write and they take a lot of time and are

not unscrupulous webmasters who are lacking in the area. If


they notice that you succeed in your topic, they will try to take

advantage of your popularity to make monetize with

prohibited tactics. One of the first things they will aim for is

the domain name, especially if it is a business. When you

purchase your domain name, make sure you buy all the

extensions telles.org, .Net. Etc... If you do not, people will

buy them and they will hurt your reputation with bad content.

Avoid Content Theft

A jewel that is left unattended calls thieves and the same goes

for quality content. If you do not protect, it will appear on

other websites without permission, but the worst is that it will

better position your website. In fact, Google uses the authority

of a website to analyze and if a reference site steals your

content then you might fall in your SEO site. The fact is that

Google will think it was you who stole the content as your site

is less popular. That is why it is necessary to protect the site.

One of the best solutions is to use a anti plagued program that

continuously monitors your site and alerts you of any

plagiarism. One of the best known is Copyscape, but it

requires a substantial budget, especially for large sites.

Another method is to use specific tags to your content,

because it allows the engine easier to identify. That is why

one should always take the time to tag each section of the site

and you can do it easily as a CMS or that creates a site from

scratch are used. The Tagging will also see items with

different filters to provide a better user experience. A third

method is to use a statistical tool to track traffic sources that

seem strange. Indeed, content theft is often done using

automated programs that are linking to your site. If you see

referring sites that seem suspicious in your statistics so you

can be sure that this site plagiarizing your content.


What to Do After Stealing Content?

Can take various measures to fight against the theft of its

content. The first is to warn the offending website does not

respect intellectual property and must remove this content as

soon as possible. This tactic works in 70% of cases and most

importantly, avoid again in the future. If you can identify the

webmaster, you can start a lawsuit, but the process is complex

and will cost you money. But it's worth it if the content is

unique and his plagiarism significantly penalizes your SEO.

You can also use the Domain Cloaking to protect your items.

It is to display the content in a different URL than your

domain name. Since the flight schedules of the target content

domain name, your content will be protected. But the

disadvantage of this technique is that it gives a bad impression

to the search engine. Domain Cloaking is often regarded as a

prohibited in SEO website tactics.

The Steps to Do an SEO Audit of a Website

If you are a professional referrer or plan to become pregnant,

you must master all stages of an audit SEO on a website. This

audit should run on your own sites, but also those of your

customers. One of the problems with poor quality audits is

that the referrer uses a complex jargon that is

incomprehensible to the client. Therefore, the objective of the

audit SEO is not only to identify the technical and structural

problems of a site, but it must also be able to explain clearly

to the client. The first step of an SEO audit is to verify the

usability of the site. Is that the visitor can easily access all the

parties? What is the most important pages have a link on the

home page? Good usability improves conversion rates and


poor usability will scare visitors and will be penalized by the

search engines.

The Basics of SEO Audit

There are many techniques to do SEO audit of a website, but

it is advisable to start with the fundamentals, namely, the

presence of the pages in the index, the correct positioning of

the site name and synchronization Live and cached versions of

the pages. First, we must check whether all pages of the site

are present in the index of search engines and you can do it on

Google with the command "site: monsite.com." This

command will return all pages that are indexed and must

check if it fits with all the pages of the site. If you have 100

pages on your website, but the website returns only 50 results,

this means that there is a risk of penalty or the robot search

engine could not find them. Check the structure and content of

the missing pages. Then, we must determine whether the

domain name of the site into a good position (usually the first

or second position). If your website is about safaris and the

name of your site is safaritour then this term must appear first

in your SEO audit. If this is not the case, it indicates a penalty

as the Google Sandbox (you must wait in the case of a Google

Sandbox). Finally, it requires that cached versions of pages

are identical with those in Live. If you have different versions,

this indicates that the robot does not regularly visit the site or

it can not access the site. In all cases, check the webmasters

tools offered by Google or Bing you have no error on this

side.


The Audit on Keywords and Duplicate

Content

A good website should be optimized for different keywords

on the pages. Therefore, we must check whether two pages do

not compete on the same keyword which can cause what is

called "keyword cannibalization." If you are in this case,

choose the most appropriate page and delete the second. You

can also change it for the second target a different keyword.

Duplicate content penalty immediately leads to a site. So

make sure all your pages are unique and that includes the title,

description and URL. Pages too similar may be classified as a

content farm and you risk a penalty by Google Panda.

Duplicate content can also occur when there is not a

canonization of your URL. This concept states that all your

pages should point to the same domain name. If your main

NDD is wwww.site.com then you must do a 301 redirect

pages from site.com to www.site.com or vice versa. To check

if you have duplicate content due to the canonical URL. Take

a single sentence from one of your pages and make a search in

Google with quotation marks (it helps that it is a unique

research). If this single sentence returns multiple results both

from site.com and www.site.com, it means that you do not

have canonical URL and you need to quickly resolve the

problem.


SEO for A General Audience, an E-Commerce

Website and Business

In general, there are three types of SEO for websites. The first

is aimed at a general audience and what type of site has no

particular monetization. In short, monetization is not the

priority of the webmaster. Then we SEO for online stores that

aims to convince visitors to make a purchase. The third

concerns the reputation of a given entity. Thus, the SEO can

be used to advertise a business or simply an ideology.

SEO for A General Audience

SEO for a general audience is one of the most popular on the

web. The principle is to create a content site to win regularly

on contextual advertising. Thus, Google Adsense has allowed

many webmasters have a good income on their general

websites. The advantage of this type of site is that it is not

necessary to have a large audience, but rather to propose

specific content of interest to users. The main SEO technique

for this site is to use keyword targeting. So we did a search on

the topic to extract keywords frequently used by users and

creates content accordingly. However, we should not just

optimize content with these terms, but rather create content

intelligently. If you just create items for target keywords,

Google may penalize you as a content farm. Instead, we

should naturally write the text, and then we optimize for

keywords that include through the article. You can also put

these keywords in the title and the URL or description for

better visibility. One important thing with the SEO of this site

is that the architecture should be optimal. In general, we


recommend the use of categories and subcategories to create

an easy and intuitive navigation.

SEO for an Online Store

It is estimated that the market for online sales exceeding $ 300

billion per year and it is not surprising that many SEOs invest

in this area. The objective of SEO for e-commerce sites is to

target products rather than keywords. The difference is

minimal, but it is important. In the SEO keyword, we try to

cover the topic while we aimed only a brand name or product

in the online store. For example, a general article on graphics

cards use keywords such as graphics, video memory, GPU,

etc.. But if we sell graphics cards, words such as ATI are

used. The potential buyer will never use the term "graphics

card" in his research and he preferred to use the product

model. Since online sales you earn a direct profit, a good SEO

technique is to use the sponsored advertising with Google

AdWords. You buy keywords based on your product and you

will immediately traffic and therefore sales opportunities at

the same time. PPC or sponsored advertising is complex

because it must balance its investment with the net profit of

each product. The online store must also invest on good link

campaigns and must have a good internal linking architecture.


SEO for Reputation or Promoting an Idea

Many political parties are using the web to promote their

ideas, including minority parties that go unnoticed in the mass

media. They use SEO to be heard. The same is true for small

businesses that can not afford traditional advertising. For this

type of SEO, you should use both keywords the main idea, but

more importantly, you have to play on the viral potential of

social networks. Pure site optimization is not required if the

item is popular on these networks. We can not count the

number of images or texts that have attracted thousands of

visitors within hours. To do this, the content has to go against

the dominant ideas and should even cause in some cases.

Indeed, we must use the emotions of players to promote the

product instead of conventional tactics. Content strategy

should be a priority for these types of sites.

SEO Planning On Creating a Website

Most webmasters create their first website and then they

optimize their web pages. The result is that they end up with a

site that is not optimized correctly or it is not properly

positioned on the right keywords. Planning referencing a site

avoids this problem because it encompasses the entire party to

create the site. In short, this schedule helps move the site

while respecting the criteria for ranking. The most

disadvantageous when planning SEO unknown is that the site

is not used in its entirety. Thus, a site with 100 pages can be

positioned only 20 pages and therefore, the remaining 80

pages are almost invisible.


The Choice of Technology

The choice of technology is an important part of SEO

planning. Thus, if we choose a CMS to create the site, you

must verify that you can create tags titles and descriptions for

each page, as it is not always the case. Most of the best CMS

offer these options, including Joomla and Drupal. Then, we

must verify that the web server can be easily modified to

redirect pages. For example, the IIS server supports only 302

redirects (temporary) while it is sometimes necessary to

implement a 301 redirect (permanent) to manage duplicate

content. We can still create a 301 redirect on an IIS server, but

this requires a good knowledge of server administration.

Therefore, planning must integrate SEO these problems to

notify the client. The referrer must optimize the site in its

entirety, and site maintenance can be independent or under-

treated. Is the client able to manage their site without any

special knowledge or it will have to outsource this task?

The Segmentation of the Competition

SEO practices include proper analysis of the competition and

must perform before creating the site. Indeed, it is almost

impossible to be well positioned on specific topics and should

be checked beforehand. For example, you are an expert in

bank credit and you create a site with great content. But then

you notice that your competitors are banking sites that occupy

the top positions. Given that these are sites of authorities, a

standard site is unlikely to be noticed. This does not mean that

we should not create the site, but rather to find less

competitive keywords. For example, you can use the long

trains on the subject of bank credit, because it is rare that the

official websites operate this type of content.


The Campaign Links and Content Strategy

Before creating the site, you need to know where you can find

good inbound links. To do this, you must visit reference sites

on the subject to see if they accept partnerships. 1 single link

from a highly rated site is better than 10 links from 10 sites

that are less popular. Obviously, we can submit the site in

directories, but it is not as effective as a link from a site with a

good positioning. For the site agrees to make a link, it is

necessary that the content strategy offers innovative things. If

your content is similar to existing sites, then there is no

chance to get good inbound links. Moreover, even the search

engines do not correctly will reference your site since you do

not bring anything new. Your content should be different from

your competitors and you can create if you have followed the

previous steps in the planning SEO. Thus, research on the

long tail allow you to create unique content and you naturally

get inbound links. We see that the schedule of SEO is not just

to optimize a web page, but the study referencing a site over

the long term.

Use a Good Architecture for Referencing His Site

To understand the importance of the architecture of a site, one

must understand the operation of a search engine.

Unfortunately, it does not read a website in the same way a

human being and therefore must provide an architecture that

allows it to read the entire site. We can compare the

architecture of a site to a workbook school records. If you

were already enrolled in the school and you are looking for a

particular year, the head will just ask your date or your name

and find your file in seconds. The fact is that the workbook is

designed to improve the indexing of data on students. Thus, it


is classified according to grades, in alphabetical order, new

and ancient inscriptions, etc... The information architecture

should have several ways to sort the data and simply apply

this principle in its website.

An Easy and Intuitive Architecture for

SEO

All tips SEO will tell you that good architecture should be

easy and intuitive, but there are two different concepts. Easy

navigation makes it easy to find information such as with a

search bar or categories for each aspect of the site. Intuitive

navigation offers solutions to visitors when the site is lost. For

example, the breadcrumb is a very good example of intuitive

navigation. Your site can have multiple levels of structures

and sometimes visitor wants to return to the home page or to a

higher level and therefore, the breadcrumb bring it back to the

desired location with a few clicks. To recap, the breadcrumb

trail is the links that usually appear in the home page. If the

visitor is in the "Hotel" page, in the category "fivestar", then

the breadcrumb show Home> Tourism> fivestar> Hotel. Most

CMS have default option breadcrumb.

The Basics of Good Site Architecture

Some sites operate perfectly content architecture. Thus,

Craiglist, a site specializing in ads has thousands of well

organized categories. If you are looking for housing in New

York, simply browse the category New York and look in

Housing. Reddit is also a good example to see an optimized

architecture with categories for each topic such as politics,

technology, humor, etc.. Subdomain can be used to create

architecture for SEO of a website. We take our comparison

workbook file and imagine that the subdomain is another


workbook in the same room. Subdomain allows you to

provide different content for the same site or within the same

theme. Thus, you will often see sites that have subdomains for

their forum or blog because the content is different from the

main site. You can create as many sub-domains you want on

most hosts, and therefore, we can fully organize its content by

hundreds of possibilities. A site on tourism can have a

subdomain dedicated to news, official events, videos, etc..

Another tactic to create a good architecture is to use the

redirection page. We can compare the redirection to a wizard

that will help you with your workbook file. Its role is to warn

you that a file is misplaced and must be put in the right

location. If you find a page on Marseille restaurants in the

category Hotel of Marseille then you can use redirects to point

to the correct location. This is a better solution than deleting

the article and create a new one since preserve SEO. Finally,

the last part of the site architecture must encompass URL.

Your page on restaurants must not contain a URL in the form

www.site.com/koplmogt25896.html because it is

incomprehensible. Instead, we must rewrite the URL in the

www.site.com / restaurant fivestar form. These are the basics

of a good reference architecture to its website.


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