ON PAGE SEOOptimise & dominate.

GET YOUR PRIORITIES RIGHT

• #1. Usability

• #2. SEO

• Optimising for an outcome

NO MAGIC FORMULA

• Rules of thumb

• Google ranks pages, not sites

• Give Google what it wants

• Good original content

• freetradingsystems.org

SOLID ADVICE

• 1 page... 1-2 keywords

• Unique page titles (64)

• Meta description (160) & meta keywords

• 300 words minimum - keyword density (x3 per 500 words)

• H1 tags, bold, italics, image tags.

• Keyword in urls (eg. domain.com/keyword.html)

KEYWORD TIPS & TRICKS

• Keywords get bolded in the SERPs

• Keyword stuffing = bad

• Latent semantic indexing

• Don’t follow an exact formula

• Focus on building more pages

PAGERANK SCULPTING

• Matt Cutts says...

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PAGERANK WHAT?

• Nofollow for internal reputation not for page rank sculpting

• Don’t use “home” links

• Send links to pages you want to rank (www.planet13.com.au)

• High conversion money pages

• More pages = more links ... that’s why big sites win

A PICTURE IS WORTH...

DAVE’S HOT TIPS

• Duplicate content - onpage matters, offpage not really

• Use xml sitemaps & submit to Google webmaster tools

• Double indented listings on Google (is it the holy grail?)

• Sitelinks in search are awarded to trusted sites

• Can take months & need inbound links with targeted links

• www.planet13.com.au +www.freetradingsystems.org

DANGER ZONE

• Cloaking

• Selling links

• Hidden text + hidden links

• Javascript redirects + sneaky redirects

• 100% frames

• No benefit to end user

80/20 RULE

• Follow rules of thumb

• Don’t be sneaky

• Big sites win... build more pages

• Internal linking matters

• Usability #1, SEO #2