EASTERN AREA March 19, 2015. Renewed Customer Focus Repositioned IE&O as an Educational Resource ...
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Transcript of EASTERN AREA March 19, 2015. Renewed Customer Focus Repositioned IE&O as an Educational Resource ...
EASTERN AREA
Education is Our Middle NameMarch 19, 2015
AREA FOCUS GROUP MEETING
Renewed Customer Focus
Repositioned IE&O as an Educational Resource
Redefined the Vision for issues management
New positions aligned with industry needs
1
INDUSTRY ENGAGEMENT AND OUTREACH
WHO WE ARE
Judy de Torok
2
Helps Customers Grow the Mail
Bridge to Business Customers and Associations
Resolve Customer Problems and Answer Questions
Promote Value of the Mall
WHAT WE DO
- EMA Job Study- 2015 Promotions Calendar
- Government Mail Day
- PMG Industry Meetings- HQ Speakers Bureau
- “Mail Happens Here”- Webinars
3
HOW WE COMMUNICATE
PMG Industry Meetings
4
EDUCATING CUSTOMERS
NATIONAL POSTAL FORUM
Mission Statement
“To assist the USPS in building relationships with and
educating mailers in the most effective and efficient use of
the products and services offered by the USPS.”
5
2014 NPF CUSTOMER FEEDBACK
WHY DID MAILERS ATTEND?
6
KEY PROGRAM ELEMENTS
2015 PROGRAM HIGHLIGHTS
Keynote sessions lead by USPS Executive Leadership Team – Hear first-hand information about USPS strategic programs.
Opportunity to meet and network with mailing industry leaders, including USPS officers.
7
KEY PROGRAM ELEMENTS
2015 HIGHLIGHTS Mail Certification: Executive Mail Center Manager
(EMCM) & Mail Design Professional (MDP)
Sunday: National Area Focus Group meeting & PCC Opening Session; Monday and Tuesday General Sessions
Mailpiece Design Analyst Consultation; Customer Award Ceremony – Best Practices; BSN eService Booth
8
CUSTOMER EDUCATION
Management & Professional Development
Marketing
Specialized
Mail Center Operations
WHY SHOULD YOU ATTEND NPF 2015?Workshop Tracks:
Over 130+ Educational Workshops
9
CUSTOMER EDUCATION
Addressing
Business Intelligence Data
Mail Prep
Safety & Security
Shipping
Mail Center Operations
10
CUSTOMER EDUCATION
Management & Professional Development
Mail Center Management
Personal Development
Leadership
11
Marketing
Cross Media
Data Analytics
eCommerce
Innovation and Technology
Social Media
CUSTOMER EDUCATION
12
CUSTOMER EDUCATION
Colleges and Universities
Global Mailing and Shipping
Government
Non-Profit
Postal and Industry Partnerships
Specialized
13
GROWING PCCs
PCC ACTIVITIES at NPF 2015
PCC Opening Session: PMG welcome to industry attendees , Area & local Postal Leadership
PCC Workshops – featuring education, communication, membership, policy issues
PCC Peer-to-Peer Roundtables
PCC Booth …and much more
14
GROWING PCCs
Officers speaking Nationwi
de at PCC
events
Host city for
National PCC
Week: Portland,
Oregon
Consistent
strategic messagin
g
Premier and
Leadership
Awards to PCCs
September 21 – 25, 2015
NATIONAL PCC WEEK
15
Thank You
Questions?