earning_big_bucks_with_social_med-michael_gray.ppt
11
Michael Gray www.wolf-howl.com [email protected] Tips For Making More Money With Social Media Earning Big Bucks With Social Media Traffic Las Vegas Pubcon November 2008
-
Upload
zach-browne -
Category
Technology
-
view
290 -
download
0
description
Transcript of earning_big_bucks_with_social_med-michael_gray.ppt
Michael Gray
Tips For Making More Money With Social Media
Earning Big Bucks With Social Media Traffic
Las Vegas PubconNovember 2008
Michael Gray
Monetizing Social Media Traffic
• Monetizing social media traffic is harder to monetize than most types of traffic
• Only try to monetize it after you have really solid grasp of how social media works
Michael Gray
Don’t Break Da’ Rules
• Understand the written and unwritten rules of the community you are in
• Know the communities tolerance for sales promotions
Michael Gray
Create a Knowledge Resource
• Create valuable content that is helpful and solves a problem
• Offer free solutions(directly or through links)
• Up-sell to premium products or services
Michael Gray
Use Social Media to Promote Reviews
• Compare similar products from different vendors
• Works best with new or leading edge products
• Keep reviews honest• Be in-depth but avoid
TLDR posts
Michael Gray
Use Social Media to Build Membership
• Use blogs, twitter, email to create a group of loyal followers
• Feed them information with the occasional sales pitches
• Examples Seth Godin Tribes, David Allen GTD
Michael Gray
What Works and What Doesn’t
• Information resources
• Reviews
• Problem solving
• Deals
• Time sensitive offers
• Direct product links
• Hard sell
• Mass goods that aren’t unique
• No informational value add
Michael Gray
ViralConversations.com
• Help companies with physical products put them in the hands of bloggers willing to do reviews
• Help bloggers get cool products to review
![ROI in the age of keyword not provided [Mozinar]](https://static.fdocuments.net/doc/165x107/53eabc7a8d7f7289708b51f7/roi-in-the-age-of-keyword-not-provided-mozinar.jpg)
