EA Corporate Template · Electronic Arts: Big Data Challenge in Video Games (Part II) Predictive...
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Electronic Arts: Big Data Challenge in Video Games (Part II) Predictive Analytics Summit 2014 Bryan Neider SVP, EA Global Operations & Shared Services
Transcript of EA Corporate Template · Electronic Arts: Big Data Challenge in Video Games (Part II) Predictive...
Electronic Arts: Big Data Challenge in Video Games
(Part II)
Predictive Analytics Summit 2014
Bryan Neider
SVP, EA Global Operations & Shared Services
Introduction
Today:
SVP
EA Global Operations &
Shared Services
26 years in the
interactive industry:
Data East USA
MicroProse
Spectrum HoloByte
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28 26 25 22 19 17 16 15 14
12 16 21 27 3545
5562 6540 42
4649
54
62
71
77 79
2008 2009 2010 2011 2012 2013 2014 2015 2016
Packaged DigitalGaming Industry Market Size, all platforms (EA internal estimate)
Market growing to $70B+ this year, driven by emerging markets and platforms
Compared to:
• $39B in box office
• $52B in home video
• $51B in music
Industry Growth Ahead
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Boxed Products
Pay Upfront
Channel
Distribution
Play Alone
Digital Services
Pay Over Time
Direct
Distribution
Play With Friends
Changing Business Models
Evolving the ways we think about access and usage of our IP
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Strategic Multi-Year Investment
Transforming EA’s core competencies in big data & predictive analytics
Launching new digital
services
Growing digital
revenue
Improving online
gameplay
EA Digital Platform
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Past Year Highlights
Andrew Wilson
(EA’s new CEO)
EA’s digital transition continuing at full-speed & early leadership in Next-Gen
35%Market Share
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Synchronized Harmony
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• Right data for our business
Priority on data quality
• Explore and iterate
Data insights lead not direct
• People collaborating
Creative + business + analytics
• Data democracy culture
Standardization & governance
Requires transformation in both analytics skillset & business culture
Analytic
Development
Business
Execution
Intersection of Art & Science
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Jesse Schell’s map of game design process, Prof. ETC @CMU
Art of Game Design Science of Product Management
Games
as a
Service
Transforming our development culture
Powering Strategic Goals
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Transforming our business culture
People
Product
ProcessFinancial
Customer
1000sdata points
Strategic
KPIs
Operational
KPIs
PREDICTIVE
ANALYTICS
Strategic
Goals
key
metrics
Data
Insights
Summary
• Be patient but purposeful Develop a multi-year roadmap
Test results & refine quarterly
• Build vs and buy strategy Invest in data & analytics talent internally
Leverage industry leading partners & solutions
• Kaizen philosophy Holistic change management
Small steps can lead to big results
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Thank You
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