E-Summit: Writing Branded Resumes & Profiles€¦ · E-Summit: Writing Branded Resumes & Profiles....
Transcript of E-Summit: Writing Branded Resumes & Profiles€¦ · E-Summit: Writing Branded Resumes & Profiles....
E-Summit: Writing Branded Resumes & Profiles
Presented byMarie Zimenoff, M.Ed, MRW, NCRW
Copyright 2017 Reach Personal Branding & Career Thought Leaders/Resume Writing Academy. All Rights Reserved.
PeersYou
Target Audience
Key 1: Uncover Unique Promise of Value
Promise
Copyright 2017 Reach Personal Branding & Career Thought Leaders/Resume Writing Academy. All Rights Reserved.
The World’s Strongest Brands
Copyright 2017 Reach Personal Branding & Career Thought Leaders. All Rights Reserved.
Copyright 2017 Reach Personal Branding & Career Thought Leaders/Resume Writing Academy. All Rights Reserved.
“The most exhausting thing you can be is inauthentic.”
— Anne Morrow Lindbergh
Copyright 2017 Reach Personal Branding & Career Thought Leaders/Resume Writing Academy. All Rights Reserved.
The History of Personal Branding
William Arruda
Copyright 2017 Reach Personal Branding & Career Thought Leaders/Resume Writing Academy. All Rights Reserved.
Why Personal Branding
The world of work has changed forever!
Copyright 2017 Reach Personal Branding & Career Thought Leaders/Resume Writing Academy. All Rights Reserved.
The Reach 1-2-3 Success!™ Process
EXTRACT
EXPRESS
EXUDE
Copyright 2017 Reach Personal Branding & Career Thought Leaders/Resume Writing Academy. All Rights Reserved.
How to Extract Your Client’s Brand
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Brand Foundations
Vision Purpose
Values Passions
Copyright 2017 Reach Personal Branding & Career Thought Leaders/Resume Writing Academy. All Rights Reserved.
UniqueDifferentiation
Know what you have in common
Know what makes you stand out
What makes you
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What’s the Difference?
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“What makes you unique makes you successful.”
William Arruda
Copyright 2017 Reach Personal Branding & Career Thought Leaders/Resume Writing Academy. All Rights Reserved.
Authenticity Internal Perspective
External Perceptions
PromiseWhat’s your?
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External Perceptions
Bold
Copyright 2017 Reach Personal Branding & Career Thought Leaders/Resume Writing Academy. All Rights Reserved.
Questions‣ What is unique about how you do what you do?
‣ What do others tell you is your greatest strength?
‣ What does your team come to you for on a regular basis?
‣ What words do others use when they describe you?
‣ What qualifications and experiences do you have that are the same as your peers? What qualifications and experiences are different?
Copyright 2017 Reach Personal Branding & Career Thought Leaders/Resume Writing Academy. All Rights Reserved.
Copyright 2017 Reach Personal Branding & Career Thought Leaders/Resume Writing Academy. All Rights Reserved.
The Personal Branding Assessment
www.360reach.me
Copyright 2017 Reach Personal Branding & Career Thought Leaders. All Rights Reserved.
What dopeoplethink ab
out
YOU
Copyright 2017 Reach Personal Branding & Career Thought Leaders/Resume Writing Academy. All Rights Reserved.
CompellingRelevance
Internal
External
What makes you
Copyright 2017 Reach Personal Branding & Career Thought Leaders/Resume Writing Academy. All Rights Reserved.
Questions‣ What challenges are your target employers facing?
Have you faced similar challenges in the past?
‣ How would you describe your influence among your peers, team, superiors?
‣ What are the themes in your accomplishments? What value do you bring to everything you do? How will that benefit your future employer?
SAMPLEVenkat Srivinisan: Pages 7–8; Donald Burns (Perpetua Titling MT & Calibri)
Copyright 2017 Reach Personal Branding & Career Thought Leaders/Resume Writing Academy. All Rights Reserved.
Resources‣ Great Questions & A Recorder or Fast Pen
‣ Client Recommendations, Recommendation Letters, Performance Evaluations
‣ 360Reach: www.360Reach.me
‣ Strengths Finder: www.strengthsfinder.com
‣ Character Strengths: www.authentichappiness.com
‣ Personality Assessments: www.myersbriggs.org ; www.keirsey.com ; www.discprofile.com
Copyright 2017 Reach Personal Branding & Career Thought Leaders/Resume Writing Academy. All Rights Reserved.
How to Gather Powerful Stories‣ Focus‣ Specific to solving employer problem
‣ Context‣ Challenge
‣ Comparison
‣ Transformations
‣ Market position / economic conditions
‣ Value = Results!
Copyright 2017 Reach Personal Branding & Career Thought Leaders/Resume Writing Academy. All Rights Reserved.
Preparing for the Client Interview‣ Communicate‣ Set expectations‣ Provide planning/thinking time
‣ Get organized‣ Plan your attack‣ Review job descriptions/other resources‣ Review resume
‣ Additional research??
Copyright 2017 Reach Personal Branding & Career Thought Leaders/Resume Writing Academy. All Rights Reserved.
What to Do with Reluctant Clients‣ Incorporate feelings‣ What are they proud of?‣ What did they enjoy the most?‣ What do others say about them?
‣ Use samples/examples‣ Build on themes‣ Get specific‣ Paraphrase, interpret‣ Call them on it
Copyright 2017 Reach Personal Branding & Career Thought Leaders/Resume Writing Academy. All Rights Reserved.
Questions‣ How has the company/division changed during your
tenure?
‣ Why were you hired? What was going on in the company? Was there a specific project or problem you had to solve?
‣ How has the company’s market or competitive position changed during your tenure?
SAMPLESReggie Stevens: Pages 9–13; Louise Kursmark (Calibri)
Gabriel Peterson: Page 14; Catharine CraigPamela Harbaugh: Pages 19–21; Marie Zimenoff (Verdana)
Copyright 2017 Reach Personal Branding & Career Thought Leaders/Resume Writing Academy. All Rights Reserved.
Key 3: Differentiate Through Story
Copyright 2017 Reach Personal Branding & Career Thought Leaders/Resume Writing Academy. All Rights Reserved.
Peers
How to Express Brand without Fluff
Unique Adjectives
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Peers
How to Express Brand without Fluff
UniqueSAMPLES
Dayna Abington: Pages 15–18; Jan Melnik (Cambria)Seth Greene: Pages 22–23; Marie Zimenoff (Calibri)
Flemming Persson: Pages 24–25; Birgitta Moller (Calibri)
Copyright 2017 Reach Personal Branding & Career Thought Leaders/Resume Writing Academy. All Rights Reserved.
You
How to Express Brand without Fluff
PromiseCLARITY
CONSISTENCYCONSTANCY
SAMPLESRebecca Hardman: Pages 26–27; Kelly Gadzinski (Trebuchet MS)
Reggie Stevens: Pages 9–13; Louise Kursmark (Calibri)
Copyright 2017 Reach Personal Branding & Career Thought Leaders/Resume Writing Academy. All Rights Reserved.
Target Audience
How to Express Brand without Fluff
Value
Copyright 2017 Reach Personal Branding & Career Thought Leaders/Resume Writing Academy. All Rights Reserved.
Validation & Proof‣ Accomplishment stories with tangible results
‣ Testimonials
‣ Recommendations
‣ Endorsements
SAMPLESPar Boman: Pages 28–30;
Birgitta Moller (Calibri)Victor James: Pages 31–32;
Stephanie Gammon (Calibri)
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A Note on Assessments
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6SECONDS
Recruiters spend only 6 seconds reviewing an
individual resume to make a fit/no-fit decision.
Key 4: Design to Distinguish
Copyright 2017 Reach Personal Branding & Career Thought Leaders. All Rights Reserved.
EyeWorks Resume ReviewCognitive Activity (red) - Scan Clusters (yellow) - Glaze Spots (blue)
Traditional Resume Modern Resume
“F-Shaped Pattern for Reading Web Content” – Nielsen Norman Group, 2006
Copyright 2017 Reach Personal Branding & Career Thought Leaders/Resume Writing Academy. All Rights Reserved.
green
blue
yellow
purple
orange
red
YOURSo, what color isYOUR
Brand?
bit.ly/brandcolor
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Color Brand Attributes
Red Action, passion, power, courage, boldness, determination, desire
Orange Determination, encouragement, strength, productivity, competition, potency
Yellow Optimism, positivity, energy, joy, warmth, creativity, vision
Green Environment, calmness, growth, youth, luck, rebirth
Blue Trust, reliability, integrity, truth, authority, wisdom, confidence
Purple Luxury, spirituality, inspiration, dignity, ambition, magic, inspiration
Copyright 2017 Reach Personal Branding & Career Thought Leaders. All Rights Reserved.
How to Use Graphics with Impact
SAMPLESVenkat Srivinisan: Pages 7–8; Donald Burns (Perpetua Titling MT & Calibri)
Victor James: Pages 31–32; Stephanie Gammon (Calibri)Jason Darr: Pages 45–48: Marie Zimenoff (Calibri & Constantia)
‣ Graphics that tell a story‣ Sales or other data graphs
‣ Testimonials
‣ Pictures / symbols
‣ Quotes
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Key 5: Connect to Readers with a Branded Portfolio
SAMPLESBlake Hoffman: Pages 33–35; Jan Melnik (Tahoma & Trebuchet MS)
Mary Masterson: Pages 36–39; Marie Zimenoff (Calibri & Constantia)Nicholas Theobald: Pages 40–44; Jan Melnik (Tahoma)
Jason Darr: Pages 45–48: Marie Zimenoff (Calibri & Constantia)
‣ Consistency without redundancy
‣ The elements of a modern portfolio‣ LinkedIn profile
‣ Letter/enote
‣ Resume
‣ Bio
Academy Certified Resume Writer (ACRW) Five 90-minute classes Branding, strategy, grammar, section-by-section,
formatting (videos, ATS guidelines), letters and e-notes, information gathering, writing processes, sales
Live Class: Noon to 1:30pm ET Starting Fri. Sept. 15
Resume and cover letter sample eBooks
100+ pages of handouts with resources, questionnaires, more samples
Personalized feedback on five writing projects
Resources & Upcoming Events Training Class & ACRW Certification September 15
Certified Hidden Job Market Coach October 12
Certified Social Branding Analyst October 23
CTL Professional Development Symposium May 1–3 in Madrid
Copyright 2017 Reach Personal Branding & Career Thought Leaders. All Rights Reserved.
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