Resumes Today
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Transcript of Resumes Today
Resumes TodayBest Practices & Current
Trends
I. Welcome & Administrative NotesII. Your ExpectationsIII. Resume PreludeIV. Resume Musts, Myths, Do’s & Don’tsV. Resume Writing, Strategy, and FormatsVI. Cover Letters and Thank-you NotesVII. Marketing Yourself
Agenda
A&FRC MarketingBreaks
Smoking AreasCell phones
SIP
Welcome & Administrative Notes
Please complete the Pre-Assessment. At the end of the briefing you will complete the Post Assessment and the correct responses will be provided.
The A&FRC uses this Pre & Post Assessment to ensure you have met the learning objectives we have outlined to be covered during today’s presentations.
The additional questions at the end of the Post
Assessment are used for the purpose of meeting your needs and customer services demographics.
Thank You for your assistance in improving our programs and services.
Pre-Assessment
What are your expectations of this
workshop?
What have you learned about resumes,
cover letters, thank-you notes?
What have you learned about networking?
What are your fears in the job search?
What assumptions do you have?
Your Expectations
Before we proceed any further with writing a resume, you will need to begin by defining your career objective or job objectives-specifically, the types of positions, companies, and industries in which you are interested.
This is critical, because otherwise you will produce a mediocre resume and have more difficulty in your job search.
Resume Prelude
Identify who you are and your value to the employer
Be easy to skim and easy to read Be well-written and error-free Be the foundation for online profiles,
interview messages, networking, cover letters…everything else involved in career transition and career management
Resume Musts
‣“Must be” 1 page.‣ “Must be” 2 pages.‣ “Must have” an objective.‣ “Should never have” and objective.‣ “Must be” chronological.‣ “Should always be” functional for career
changers/return-to-work/new grads.
Resume Myths
There are no rules in resume writing.
The answer to every question: “It depends.”
Best decisions are based upon unique circumstances.
The ultimate purpose of a resume is to make
you appear to be the ideal candidate for your
dream job.It is not a biography or a career obituary…it is a candidatemarketing document.
Resume Do’s
1. Make your resume “Scan-able”
2. List Quantifiable Achievements
3. Use Standard Headings
Resume Do’s Cont’d
4. Speak in Problem Action Result (PAR) terms.
5. Use Strong Verbs.
6. Use Industry Keywords.
7.
Marketing Keywords Brand Management Brand Marketing Budgets Business Writing Case Studies Copyediting Copywriting Communication Community Relations Consensus Building Consumer Products Corporate Communications Crisis Management Customer Sensitivity Demographics Direct Mail Direct Marketing E-Marketing Event Management Global Marketing Plans Innovation Integrated Marketing Internet Publishing Market ResearchResponsible
for
Resume Do’s Cont’d
7. Try To Make A One - Two Page Resume.
8. Use Page Numbers.9. Be Unique.10.Show Personality.
Resume Don’ts
1. Use “dead” words.
2. Develop a strange Resume.
3. Ramble on your Resume.
Responsible forExperienced in
Excellent written communication skills
Team PlayerDetail Oriented
SuccessfulGoal driven
FlexibleMotivated
Strong work ethicReliable
Multi-taskerIndependent
Self motivated
1. Use “dead” words.
2. Develop a strange Resume.
3. Ramble on your Resume.
Brad Cronkit
e
Resume Don’ts
1. Use “dead” words.
2. Develop a strange Resume.
3. Ramble on your Resume.
Responsible for making and
taking and raking and baking while
snaking and breaking to fit
some of the work and …
Or
• Bullet 1• Bullet 2 • Bullet 3• .• .• .• Bullet 19
Resume Don’ts
4. Leave out accomplishments.
5. List selfish 0bjective.
6. Develop a generic Resume.
I would like a job where I can work and be employed and get some money and use my skills and be able to watch my kids and is close to home.
Resume Don’ts
7.List wrong dates and titles.
8.Spill your guts.9.List too much personal information.
10.Rely on Spell Check.
I was fired!
I like long walks on the
beach
Eye can knot seam two spell
very whale!
Resume Don’ts
1. Who Are You and How Do You Want to be Perceived? (Identify your career interests, goals and objectives.)
◦Who are you: ◦How do you want to be perceived:
Top Strategies for an Effective Resume
2. Sell It to Me…Don’t Tell It to Me◦ If you “tell it,” you are simply stating facts.◦ If you “sell it,” you promote it, advertise it, and draw attention
to it.
Tell It Strategy: Managed start-up of a new employee call center.
Sell It Strategy: Directed team of 12 in successful start-up,staffing, policy/procedure development, budgeting, andoperations design for new $1.4M call center.
Resume Strategy #2: Sell It to Me…Don’t Tell It to Me
Tell It Strategy: Coordinated all secretarial, clerical, and
Administrative functions for large commodities exportcompany.
Sell It Strategy: Implemented a series of processimprovements that reduced staffing requirements 20%,increased daily productivity 30%, and reduced billingerrors 4% for large commodities export company. Fullresponsibility for all secretarial, clerical, andadministrative functions.
Resume Strategy #2 Cont’d: Sell It to Me…Don’t Tell It to Me
3. Use Keywords:◦ Use keywords in your resume, in your cover letter
and during an interview to communicate a specific message. Keywords can be found in duties, experience
and qualification sections of job announcements. • Keywords are a major component of the
resumescanning process.
Incorporate keywords naturally into text within appropriate sections of resume.
Resume Strategy #3: Use Keywords
4. “Use the “Big” and Save the “Little”
◦ Focus on the “big” things – new programs, special projects, cost savings, and productivity.
◦ Give a good, broad-based picture of what you were responsible for and how well you did it.
◦ Save the “little” stuff – the details - for the interview.
Resume Strategy #4: Use the “Big” and Save the “Little”
5. Make Your Resume “Interviewable”◦ Make sure your resume leads the reader where
you want to go and presents just the right organization, content, and appearance to stimulate a productive discussion. Make good use of Strategy #4 (Use the “Big” and
Save the “Little’) to invite further discussion about experiences.
Feature “selling point” prominently and not bury within resume.
Make sure resume is highly readable – plenty white space, adequate font size, and logical flow.
Resume Strategy #5: Make Your Resume “Interviewable”
6. Be Consistent: Put job titles, company names, and dates in the same place for each position.
Make information easy to find by clearly defining different sections of your resume with large, highly visible headings.
Strategy #6: Eliminate Confusion With Structure and Context
7. When you write a resume that focuses only on your job functions, it can be dry and uninteresting, and it will say very little about your unique activities and contributions.
BEFORE: Responsible for all aspects of consumerlending at the branch level.AFTER: Processed and approved more than $30M insecured and unsecured consumer loans for Wachovia’slargest branch operation in Memphis, Tennessee.Achieved and maintained a less-than 2% write off forunrecoverable loans (18% less than the industry
average).
Resume Strategy #7: Use Function to Demonstrate Achievement
We have already established that resume writing is sales. In this market it is imperative that you stay within the realm of reality.
Do not push your skills outside the bounds of what is truthful. You do not want to be in a position where you have to defend something that you’ve written on your resume.
Resume Strategy #8: Remain in the Realm of Reality
You are unique – there is only one individual with the specific combination of employment experience, qualifications, achievements, education and special skills that you have.
To succeed, you must prepare a resume that is written to sell you and highlight your qualifications and your successes as they relate to your goals.
Resume Strategy #9: Be Confident
Content is the text that goes into your resume. ◦ Content standards cover:
The writing style you should use, Items you should be sure to include, Items you should avoid including, and The order and format in which you list your
qualifications.
Content Standards
Writing Style: Always write in the first person, dropping the word “I”.
First PersonSupervise operation, installation, inspections,testing, and repair of $2M of equipment.
Third PersonMr. Davis supervises operation, installation,inspections, testing, and repair of $2M of equipment.
Content Standards
Try Not to Use :◦ “Responsible for”◦ “Duties included”(These words create a passive tone and style. Use verbs to
describe what you did.)
BEFORE: Responsible for all marketing and specialevents for the store, including direct mailing, in-storefashion shows, and new-product introductions andpromotions.AFTER: Orchestrated a series of marketing and special-eventprograms for Macy’s Reston, one of the company’s largestand most profitable operating locations. Managed direct-mailcampaigns, in-store fashions, and new-product introductionsand promotions.
Phrases to Stay Away From
Chronological: Lists your work in reverse chronological order (starting with your current or most recent position).
Functional: Deemphasizes the “where” and “when” of your career and instead groups similar experience, talents, and qualifications regardless of when they occurred.
Combination/Hybrid: Lists both skills and chronology
Resume Style
Business Manager 2000 to 2010Smith Ag Production Company, Garnerville, Arkansas
Purchased run-down, debt-ridden farming operation and transformedit into a near showplace, honored as one of the best commercial Angusoperations in southern Arkansas. Developed a far-reaching networkthroughout the agricultural industry and with leaders with stategovernment, banking, and commercial lending.
Hired, trained and supervised all employees. Managed budgets of $750Kannually and more than $2M in operating lines of credit. Directed thesale/purchase of all commodities to support business operations.
Advantages: Requires least amount of space on page. Brief, succinct,and to the point.Disadvantages: Achievements get lost in text of paragraph. They arenot visually distinctive, nor do they stand alone to draw attention.
Resume Format: Paragraph
Business Manager 2000 to 2010Smith Ag Production Company, Garnerville, Arkansas
Purchased run-down, debt-ridden farming operation and transformed it into a near showplace, honored as one of the best commercial Angus operations in southern Arkansas.
Developed a far-reaching network throughout the agricultural industry and with leaders with state government, banking, and commercial lending.
Hired, trained and supervised all employees. Managed budgets of $750K annually and more than $2M in operating lines of
credit. Directed the sale/purchase of all commodities to support business operations.
Advantages: Quick and easy to peruseDisadvantages: Responsibilities are lumped together, with everything givenequal value. The achievements get lost and are not immediately
recognizable.
Resume Format: Bulleted
Business Manager 2000 to 2010Smith Ag Production Company, Garnerville, Arkansas
Hired, trained, and supervised all employees. Managed budgets of $750K annually
and more than $2M in operating lines of credit. Directed the sale/purchase of all
commodities to support business operations.
Purchased run-down, debt-ridden farming operation and transformed it into a near showplace, honored as one of the best commercial Angus operations in southern Arkansas.
Developed a far-reaching network throughout the agricultural industry and with leaders with state government, banking, and commercial lending.
Advantages: Clearly presents overall responsibilities in introductory paragraph and then
accentuates each achievement as a separate bullet.
Disadvantages: May shine a glaring light on positions where accomplishments are less
notable.
Resume Format: Combination
Presentation focuses on the way your resumelooks.
TypestyleType Size
Type EnhancementsPage LengthPaper Color
GraphicsColor
White Space
Presentation Standards
Arial Arial NarrowBook Antiqua BookmanGaramond GeorgiaTahoma Times New RomanTrebuchet Verdana
Additionally, for headlines/emphasisArial BlackImpact
Increasingly coming into use – now default on newer Windows PCsCalibriCambria
Choose a Commonly Acceptable Typestyle/Font
Very readable in 9-point Verdana:Won the 2009 “Employee of the Year” award at Chrysler’s Indianapolis plant. Honored for innovative contributions to the
design and manufacturability of the Zodiac product line.
Difficult to read in too-small 9-point Gill Sans MT:Won the 2009 “Employee of the Year” award at Chrysler’s Indianapolis plant. Honored for innovative contributions to the
design and manufacturability of the Zodiac product line.
Concise and readable in 12-point Times New Roman:Training & Development consultant specializing in the design, development, and presentation of multimedia training programs
for hourly workers, skilled labor, and craftsmen.
A bit overwhelming in too-large 12-point Bookman Old Style:Training & Development consultant specializing in the design, development, and presentation of
multimedia training programs for hourly workers, skilled labor, and craftsmen.
Type Size
Bold, italics, underlining, and CAPITALIZATIONare ideal to highlight certain words, phrases,achievements, projects, numbers, and otherinformation to which you want to draw specialattention.
NOTE: Resumes intended for electronictransmission and computer scanning havespecific restrictions on typestyle, type size andtype enhancements.
Type Enhancements
Extensive list of technical qualifications that are relevant to the position you are applying for.
Extensive educational training and numerous credentials/certifications, all of which are important to include.
Extensive list of special projects, task forces, and committees to include that are important to career objective.
Extensive list of professional honors, awards and commendations.
Reasons for More Than Two Pages
Paper Color: white, ivory, and light gray Graphics: Attractive and relevant Color: Tasteful and does not interfere with
readability. White Space: Readability is everything!
Presentation Standards Cont’d
The very final step, and the most critical, is the
proofreading stage. Must be well-written; visually pleasing; and free of
errors. Proofread a minimum of three times and have two
other people proofread.
Accuracy and Perfection
Your resume is a marketingtool written to sell YOU for
yournext opportunity!
Now, let’s get to work.
The Beginning at the END…
Contact Information (Name, Address, Telephone Number(s), Email Address
Career Summary Professional Experience Education, Credentials, and Certifications The “Extras”
Parts of the Resume
Lynn T. Cowles (Mr.)(Ms.) Quinn Hill
Tzirina (Irene) KahnNdege “Nick” Vernon
Rose M. Hill618-256-8668 * [email protected]
http://www.linkedin.com/in/rosehill
Your Name
Various Titles:Career Summary Management ProfileCareer Achievements Professional QualificationsCareer Highlights Professional
SummaryCareer Synopsis ProfileExecutive Profile SummaryExpertise Summary of
AchievementsHighlights of ExperienceSummary of Qualifications
Career Summary
Headline Format:INTERNATIONAL BUSINESS PROFESSIONAL
Telecommunications Products, Solutions & technologies
MBA, Executive Management, Harvard University Cornell University Executive Sales Leadership
Paragraph Format:CAREER SUMMARY
TRAINING & DEVELOPMENT PROFESSIONAL with proven expertise in the design and implementation of cost-effective staff training, e-learning, customer service, sales, management, and marketing programs. Recognized for innovation and creativity in designing real-world training programs that focus on development of core skills and competencies.
Career Summary Formats
Various Titles:
PROFESSIONAL EXPERIENCEEXPERIENCE AND ACHIEVEMENTS
EMPLOYMENT EXPERIENCEEXPERIENCE SUMMARYEMPLOYMENT HISTORYRELEVANT EXPERIENCE
EXPERIENCE
Professional Experience
Challenge, Action and Results (CAR) Format:EXPERIENCE AND ACHIEVEMENTSCorporate Sales Manager 2006 to PresentDOLINVEST CORPORATION Chicago, Illinois
Challenge: Plan and execute a complete turnaround, revitalization, and return to profitability of nonperforming Chicago metro region for
$20M specialty gifts manufacturer.
Action: Revitalized relationships with more than 300 accounts, negotiated credit line to support corporate cash requirements, recruited talented staff and management teams, and launched a massive cost-reduction initiative.
Results: * Achieved/surpassed all turnaround objectives and returned operations to profitability in first year.
* Won the company’s 2008 Leadership Achievement Award* Eliminated more than $2.8M in excess spending and reduced annual contractor fees by more than 30%.
Professional Experience Formats
Academic Credentials Format:
EDUCATIONM.S., Counseling Psychology, University of Akron, 2001
B.S., Psychology, University of Miami, 1999
Highlights of Continuing Professional Education:• Organizational Management & Leadership, Ohio Leadership Association, 2008
• Industrial Relations, Purdue University, 2007
Licensed Clinical Psychologist, State of Ohio, 2001 to Present
Licensed Recreational Therapist
Education, Credentials, and Certifications
Executive Education Format:
EDUCATIONExecutive Leadership Program……………………………………………….STANFORD
UNIVERSITY
Executive Development Program……………………………………..NORTHWESTERN UNIVERSITY
Master of Business Administration (MBA)…………HARVARD UNIVERSITY GRADUATE SCHOOL
Bachelor of Science………………………………..…………………..UNIVERSITY OF PENNSYLVANIA
Education, Credentials, and Certifications
Possible Categories:Technology Skills and QualificationsEquipment Skills and QualificationsHonors and AwardsPublic SpeakingPublicationsTeaching and Training ExperienceCommittees and Task ForcesProfessional Affiliations
The “Extras”
Get It Down – Then Polish It Write Your Resume From The Bottom Up
1. Start with the easy things (Education, Technology, Professional Affiliations – those that require little thought.)
2. Write short job descriptions for older positions.3. Write the job descriptions for your most recent
positions.4. Write your career summary. Include notable
“extra” stuff in your career summary.
Writing Tips, Techniques, and Important Lessons
Cover Letter: A document that accompaniesyour resume and is used to highlight yourspecific skills, qualifications, competencies,achievements, and more that relate directly
tothe position for which you are applying.
Write a Winning Cover Letter
Four approaches:◦ Traditional: Briefly state why you are writing◦ Interest-Piquing: Start off with impressive
information to grab immediate attention◦ Drop Names: Let referral do the work.◦ Who You Are: Important to communicate in
every letter.
Writing The Introduction
Keep it brief. Get to the point. If you get stuck, move on to the rest of
the letter and write introduction LAST. If no name is available, avoid
meaningless openings (“Dear Sir or Madam”, “To Whom It May Concern”) – eliminate salutation and begin letter immediately after subject line.
Tips for Writing the Introduation
Don’t’s Don’t tell life story or entire career history. Don’t repeat items word-for-word from the resume. Don’t make paragraphs too long
Do’s Do summarize your strongest qualifications for
position. Do include numbers and specific results. Do use paragraphs and/or bullets. Choose a style that
best showcases the information you have to present.
Writing the Body
Write the cover letter as soon as you’ve finished writing the resume.
The body is the most important part. Summarize achievements
Tips for Writing the Body
Be assertive yet polite Indicate follow-up Establish expectations for the next step
Example: I’d like to explore the values I offeryour organization. With a proven track recordof strong performance in financial sales andservice, I can deliver results to your companyand your clients.
Writing the Close
If the only prayer you ever say in your entire
life is thank you, it will be enough.-Meister Eckhardt
Thank-You Letter
This may be the most important document that is often overlooked.
Used as a reminder to the hiring manager to contact you.
Let’s the hiring manager know you are interestedShould be done after every interview.Common courtesy
Thank You Letter Purpose
◦ Use a Template◦ Be brief◦ Try to use a small Thank You card◦ Use e-mail as last resort◦ Should be sent within 24 hours
Thank You
Thank You Your Name
titleHome Address
Anywhere, State 12345
February 02, 2010 Jane Q. Public
Acme Bottle Washers123 Hip Hop StreetAnywhere, State 11111
Dear <Salutations>, Thank you for taking time out of your busy schedule, I look
forward to…
Best Regards,
Your Name
Marketing Yourself
Are you
World’s largest professional networking site More than 200 million members in 200+
countries◦ 74 million in US, 7 million in Canada◦ More than half are outside North America
Used regularly by more than 90% of recruiters◦ 7 billion searches conducted in 2012
Why LinkedIn?
Is – a professional tool for networking Not – a social place to put every minute of your
life Is – a free website Not – always free Is – a great place to document
accomplishments Not – your resume rather a summary Is – effective when you have over 100
connections Not – as effective with fewer connections
Purpose of LinkedIn
LinkedIn Job Search
Applying on the Web
Your Web Application
Go on LinkedIn
to connect
with people
you know.
Meet friends who work at the
company. Get names and information
Ask
“How did you get started at this company?”
“Do you have any advice for my search?”
“How do you like working here?”
“Do you know the hiring manager in “this” department?”
DO NOT Ask
“Can you help me get a job?”
“Why is the company in peril?”
LinkedIn Job Search
Title Keyword or Company
Name Search
Other Online ToolsJob Resources / Skill Transfer
http://www.onetonline.org/crosswalk/MOC/
http://www.mynextmove.org/vets/
Other Online Tools
Search Sites 25 New sites for jobs specific to
your field added each day
Treating LinkedIn like Facebook Putting your entire resume on your profile Poor Grammar / Misspellings Half done profile Not looking professional (picture / words on
blogs) Pestering people Being shy Trying to connect to people not affiliated in
a group without being introduced
LinkedIn No-No’s
Post Assessment
1. E2. E3. D (sort of a trick question because we have already established that “it depends” on your
situation. The rule of thumb is 1-2 pages.)
4. T5. T6. E7. T8. E9. B10. C
Answers