Powerful Resumes

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    11-Aug-2014
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Follow our award-winning resume development strategies so that you can: Stand out from the crowd! Secure that Interview! Get paid what you're worth! And, love your job!

Transcript of Powerful Resumes

  • Would your rsum pass the 15-20 second rule? Annemarie Cross Professional Rsum Writer Personal Branding Strategist Advanced Employment Concepts www.a-e-c.com.au Ph: 1300 137 576
  • Powerful Rsums: 6 crucial writing strategies to Secure that Interview! Communicate your brand: Prominently Powerfully Proactively 2008 This presentation remains the property of Advanced Employment Concepts and must not be reproduced without prior approval.
  • Rsum Success Stories
    • Peter: 70-80 applications with no success.
      • With new rsum he reconnected with an organisation and was invited to interview with a number of department managers.
    • Karl: highly experienced no responses.
      • With new rsum was flown to Dubai and offered a role twice the seniority.
    • Belinda: secured interview for dream role and $20,000 more in salary.
    • Jane Brown
    • 17 Broadacres Court, Berwick, Vic. 3806, Ph 9878 2569
    • Career Objective
    • To pursue a successful career in a position that combines my interest in marketing and the knowledge and skills I have acquired form my university degree. I seek a challenging position working within a team environment, where I can contribute my skills and experience to a client focused, dynamic organisation.
    • Education & Training
    • 2001-Current Bachelor of Business Major Electronic Commerce & Marketing
    • Somewhere University, Somewhere
    • Relevant Skills & Experience
    • Marketing Skills
    • ~ Confident in personal selling, recognising the need to exceed customer expectations
    • ~ Capable of creating a marketing plan
    • ~ Creative in generating new and innovative ideas
    • ~ Able to organise various projects and events
    • Communication Skills
    • ~ Confident participating within group discussions. Able to converse with professionals from a wide range of socio-economics backgrounds, ethic origins, and ages. Encouraged situations within ski industry, and my role as a research assistant, that continued to development my communication skills
    Before Rsum
    • Employment History
    • 1997-2000 Senior Ski Instructor
    • Happy Ski Lodge
    • - Organised and directed large school groups, delegated ski lessons to fellow instructors. Implemented
    • junior race program, and taught skiing to children and adults of all abilities.
    • 1998-Current Restaurant Floor Manager
    • Eatwright Restaurant & Bar
    • - Duties including wine and food service, managing human resources, and liaising with suppliers.
    • 2002-2003 Research Assistant
    • Somewhere University
    • - Conducted interviews and surveys in local business region. Responsible for collecting data that
    • captured the views held by business managers, pertaining to perceived strengths and weaknesses
    • of operating a business within region.
    • Skills Summary:
    • ~ Excellent Problem Solving Skills
    • ~ Work Well Under Pressure
    • ~ Team Management
    • ~ Effective Time Management Skills
    • ~ Demonstrated Flexibility
    Before Rsum-cont
  • A Rsum is not:
    • A chronological (boring) history of your qualifications, your employment experience, with a few achievements.
    • This type of document does little to showcase your personal brand, your professionalism and more importantly, the value you offer the organisation.
  • Common Rsum Blunders
    • Too broad; not focused on job target
    • Uninspiring content; features (functions) rather than benefits (results)
    • One style fits all template
    • Irrelevant information that does little to strengthen application
    • Incorrect rsum format
    • Grammatical errors / typos
  • What is a Rsum?
    • Your rsum:
    • Is a marketing / promotional tool;
    • Should aim to capture and maintain the readers attention;
    • Should promote your skills in relation to the position and organisations needs.
    • The product is you the potential buyer is the employer. Sell it dont tell it!
  • Focus, Focus, Focus
    • To market a product effectively you must:
    • Understand the products unique qualities and benefits;
    • Understand the buyers needs;
    • Portray the products unique qualities as benefits to the potential buyers needs
  • Focus, Focus, Focus contd
    • Compared to rsum writing you must:
    • Understand your strengths and skills [and how they can benefit the company];
    • Understand the companys needs;
    • Position your rsum from a results-driven perspective so that it states your strengths and skills as a benefit for the company.
    • Communicate your personal brand!
    • Jane Brown
    • 17 Broadacres Court, Berwick, Vic. 3806, Ph 9878 2569
    • Career Objective
    • To pursue a successful career in a position that combines my interest in marketing and the knowledge and skills I have acquired form my university degree. I seek a challenging position working within a team environment, where I can contribute my skills and experience to a client focused, dynamic organisation.
    • Education & Training
    • 2001-Current Bachelor of Business Major Electronic Commerce & Marketing
    • Somewhere University, Somewhere
    • Relevant Skills & Experience
    • Marketing Skills
    • ~ Confident in personal selling, recognising the need to exceed customer expectations
    • ~ Capable of creating a marketing plan
    • ~ Creative in generating new and innovative ideas
    • ~ Able to organise various projects and events
    • Communication Skills
    • ~ Confident participating within group discussions. Able to converse with professionals from a wide range of socio-economics backgrounds, ethic origins, and ages. Encouraged situations within ski industry, and my role as a research assistant, that continued to development my communication skills
    Before Rsum
    • Employment History
    • 1997-2000 Senior Ski Instructor
    • Happy Ski Lodge
    • - Organised and directed large school groups, delegated ski lessons to fellow instructors. Implemented
    • junior race program, and taught skiing to children and adults of all abilities.
    • 1998-Current Restaurant Floor Manager
    • Eatwright Restaurant & Bar
    • - Duties including wine and food service, managing human resources, and liaising with suppliers.
    • 2002-2003 Research Assistant
    • Somewhere University
    • - Conducted interviews and surveys in local business region. Responsible for collecting data that
    • captured the views held by business managers, pertaining to perceived strengths and weaknesses
    • of operating a business within region.
    • Skills Summary:
    • ~ Excellent Problem Solving Skills
    • ~ Work Well Under Pressure
    • ~ Team Management
    • ~ Effective Time Management Skills
    • ~ Demonstrated Flexibility
    Before Rsum-cont
  • After Rsum Jane Brown 17 Broadacres Court, Berwick, Vic. 3806 Ph 9878 2569 MARKETING ADMINISTRATOR / MARKET ANALYST Start-ups High-Growth Organisations Billion-dollar International Enterprises Hospitality / Winery / Sporting & Tourism / Furniture Upholstery & Manufacturing QUALIFICATIONS PROFILE Results oriented, high performance marketing/electronic commerce graduate with exemplary experience and outstanding achievements demonstrated across both academic and employment settings. Distinguished track record in administrative functions and in the research, analysis and formulation of strategic marketing and action plans set to generate significant revenue and profitability across diverse industries and competitively position products within aggressive marketplaces. Demonstrated maturity, versatility and competence with the ability to tackle challenges head on, while juggling several commitments concurrently without compromise to quality. Proficiency within: - Strategic Market / Business Planning - Multimedia & Web Design / Administration - Advertising & Promotional Material - Planning & Conducting Presentations - Market Analysis & Penetration - Research, Analysis & Recommendation - New Product Launch & Positioning - Team Leadership & Bui