• Muhammad Faraz

E-COMMERCE

SOCIAL MEDIA

AS A

MARKETING TOOL

AND

E-COMMERCE

As

MARKETING

TOOL

“E-COMMERCE”

“ E-Commerce is the purchasing,

selling and exchanging goods and

services over computer networks (

Internet ) through which transaction of

sales are performed electronically.”

E-Commerce enhances promotion of

products and services through direct,

information-rich, and interactive

contact with customers.

ADVANTAGES OF ECOMMERCE:

1. No Need for a Physical Store

• Since there is no need for a physical

store, ecommerce businesses save

on one of the biggest cost overheads

that retailers have to bear.

2. Lots of Choices

• Since there are no shelf size or store

size limitations, ecommerce

businesses are able to list many

different items.

3. Access to Stores Located Remotely

• Especially for people who are not

situated in major urban centers, this

can be a big advantage. Likewise

ecommerce opens new markets for

ecommerce businesses.

DISADNATAGES OF ECOMMERCE:

1. Inability to Experience the Product

Before Purchase:

There are many products that

consumers want to touch, feel, hear,

taste and smell before they buy.

Ecommerce takes away that luxury.

2. Need for an Internet Access Device

• Ecommerce can only be transacted

with the help of an Internet access

device such as a computer or a

smartphone.

3. Need for an Internet Connection

• Not just does one need an access

device, one also needs Internet

connectivity to participate in

ecommerce.

CHARACTERSTICS OF ECOMMERCE

TECHONOLOGY:

• Ease of automated processing;

• Immediacy of result;

• Openness and accessibility of

payment processes;

• Loss of collateral information;

• Globalization; and

• Emergence of new business models

TYPES OF E-COMMERCE:

There are various types of E-Commerce but

the most common types are:

Business To Customer (B2C)

Business To Business (B2B)

Consumer To Consumer (C2C)

Government To Citizen (G2C)

BUSINESS TO BUSINESS:

Business-to-business (B2B) describes commerce

transactions between businesses, such as between

a manufacturer and a wholesaler, or between a

wholesaler and a retailer.

Example:

Intel selling micro processors to Dell

BUSINESS TO CONSUMER:

Business To Consumer is a transaction that occurs

between a company and a consumer, as opposed to

a transaction between companies (called B2B).

Example:

Dell selling me a laptop from its

own website

CONSUMER TO CONSUMER:

Consumer To Consumer is a transaction that takes

place between one consumer to another through

various websites.

Example:

Some examples are OLX, EBay etc

GOVERNMENT TO CITIZEN:

Government To Citizen includes all interactions

between government and its citizen that takes place

electronically.

Example:

National savings prize bonds.

COMPONENTS OF E-COMMERCE:

Electronic Catalog

Shopping Cart

Payment

PROCESS OF E-COMMERCE:

CONSUMERMERCHANT’S

WEBSITE CATALOG

SHOPPING

CART

PAYMENT

PROCESS

SOCIAL MEDIA

As

MARKETING

TOOL

SOCIAL MEDIA:

Social media like Facebook, Twitter etc

has become a great platform for

advertisement and product promotion.

1

2

What is Social Media?

3

Social Media Strategy

Social Media Marketing Tools

Agenda

Social Media Tools

• Casual Tone & Style • Organization Profile• Wall Posts (interactive)• Like• Suggest to Friends

Uses:AnnouncementsEventsCommentsPhotosTipsConversations

•Professional

•Recruit

•Network

•Learn best practices

•Share job tips

•Monitor issues

•Prospect

•Find Opportunities

•Uploading Videos

- Captions and descriptions

- Tagging

- Categorizing

•Building Community

- Favorite

- Likes

- Subscribing to other channels

•Talk to people about their interest

•Quick alerts

•Share useful links

•Give advice, blog posts, pictures etc

•Give advice, blog p

FRIENDS AND FRIENDS OF FRIENDS