Dunk Squad LaundryAlex Nissenoff, Armando Mendoza, Kristen Chin, Stuart Rosete

Who We Are?● Located in Fullerton, California● Who we provide our service to

● Mission: We will offer laundry services with free home pickup and delivery. Our high quality and convenience will save time for our customers.

Services and Operations

● Our website will be used for customers to place orders: ○ They can make an account for quick order entry ○ There are several options for things such as:

■ How many pieces of clothing they want cleaned ■ How they want the clothes cleaned ■ What time they want the clothes picked up/delivered

Our Website

Payment Plans● Choose from four affordable payment plans

● Each payment is made per order or per month○ 1 load= $8.00 per order○ 2 loads= $10.00 per order○ 4 loads= $12.00 per order○ unlimited loads = $35.00 per month

Customized Orders● Dunk Squad Laundry offers a variety of detergents and softeners for

customers to choose from.

● Detergents include:○ Tide○ Wisk○ All○ Purex ○ Gain

● Softeners include:○ Ultra Downy○ Snuggle○ Bounce

Customer Convenience● There are scheduled pick-up and delivery times spread throughout the day

to work with customer schedules.○ Pick-up Times: 6 AM, 9AM, 12 PM, 3 PM

○ Delivery Times: 9 AM, 12 PM, 3 PM, 6 PM

● Receive a complimentary Dunk Squad laundry bag to use for pick-ups and deliveries.

Financials

Our Customer BaseCalifornia State University Students● Target is 20%● Modest beginnings with minimal loss

Initial Investments Initial Investments

Water outlets $300

Vans $47,000

Machines (20) $31,980

License and permits $1,000

First Year’s fixed cost $72,324

First Year’s variable cost $60,720

Miscellaneous business expenditures $960

Approximate amount for start-up $214,284

Our Customer Base (Cont’d)California State University Fullerton students

Sales Variable Fixed

200 students @ $35

$7,000 Water $220 .11*loads Computer and Van Needs

$400

200 students @ $10

$2,000 Electricity $1,560 .13*6*load Labor $4,320

Supplies $3,280 1.64*load Insurance $107

Rent $1,200

Total Var $5,060 Total Fix $6,027

Total Sales

$9,000 Total Costs

$11,087

Logic Behind the Revenue● We assume the audience will be split● We assume that half (non-unlimited) will pay the mean amount ($10 for 2

loads)● We assume that the other half (unlimited) will do a max of 16 loads per

month● We assume our audience is only CSUF students

Logic Behind the Costs● Typical number of loads● How long does a load take?

Revenue/Cost Projection

Where is the Profit?Break even is at ~625 students

Job OpportunitiesWe employ the people we serve● Adds work experience● Extra cash, less dependent on parents● Won’t completely distract from school related activities● Close proximity to school and dorms (if applicable)

Marketing Advertising to our Target Market

Marketing to Our Target Market ● CSUF students/ young people (18-24 year olds)● Frequently use technology and social media.● Marketing strategy will include running on the idea students are busy with work and school.● Therefore students do not have enough time to do laundry. ● This will be one of our main focuses on marketing towards this target market.

Our Facebook Page ● https://www.facebook.com/pages/Dunk-Squad-Laundry/● This is our way of communicating with customers through a social setting.● People can post things about their experience at Dunk Squad.● They can follow what we are doing and what new things we are adding. ● Special deals throughout the week will be posted.

Promotions ● A customer who refers someone to Dunk Squad Laundry will receive one

load of laundry for free.● This type of promotion strategy:

○ Is a cheap marketing strategy○ Gathers interest quickly

Physical Advertisement● We have signs that we will place throughout Cal State Fullerton as well as

Fullerton in general.● The signs will have our basic information such as:

○ Name○ Service○ Location○ Contact Information

● The signs are a quick and cheap way of reaching new customers.

Our Competition● Washio is the primary competition.● They offer a laundry pickup and delivery service.● Our competitive advantage is pricing.

○ Washio’s service roughly costs $50 a load. ○ In comparison we offer a load for $8

● This competitive advantage will be used in our marketing strategy.

Further AnalysisSWOT Analysis and Evaluation

● Strengths○ We offer a new door-to-door service ○ We provide a quick and convenient

service in order to save our customer’s time

● Weaknesses○ No market share○ New inexperienced company

● Opportunities ○ Loyal customers ○ Future business after being a

successful and known service ○ Referrals from loyal customers ○ Expansion

● Threats ○ Competition from established

competitors ○ New competition who will offer same

service if business is successful ○ Pushed out of marketplace○ Not making enough profit ○ Not becoming widely known○ No customer action

SWOT Analysis

Evaluation● We will monitor the following areas to evaluate our business performance:

○ Monthly and annual sales ○ Monthly and annual profit ○ Monthly and annual costs ○ Customer satisfaction

● Our success depends on the quality and convenience of our service, customer opinion, and customer response.