Druiwe Final
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Transcript of Druiwe Final
Druiwe Vineyards
Since 1865
Anira, Brock, Gareth, Yanecsi
Table of ContentsDescriptionMissionVisionGoalsObjectivesClienteleVineyard MapFacilities
Exterior ComponentsInterior ComponentsFloor PlanOperational ConsiderationsRisk ManagementSafety & SecurityMaintenanceConclusion
~What is a vineyard?
~Druiwes’ description
~The importance of history and culture
Description
Mission
Druiwe Vineyards will celebrate its’ 150th anniversary by offering historical ambience, an accredited programs and events facility, with a team of dedicated professionals who are educated in wine and event organization who cater to guests’ individual needs and expectations.
Vision
Druiwes’ mission is to create a positive environment that
empowers our employees who in turn allow guests an
experience they’ll never forget by providing some of the
worlds’ finest quality wines from five varietal plants,
wine experts, and wine education. Druiwe Vineyards
aims to portray South Africas’ extraordinary history, and
cultures. The gardens will be a paradise to all visitors.
Guests will have little to do but “think wine”, enjoy the
great weather, and lap up the South African sunsets.
Our ultimate goal is to have all guests leave their heart
behind, and go home feeling like part of the “Druiwe
family”.
Goals
To create a safe learning environment in a relaxing atmosphere
To portray the cultures of South Africa
To mitigate our environmental impact
To uphold a standard of quality
~Provide winery tours, and tastings, in a modest way
~Constantly change the displays in the gallery/hall of Druiwe House, and contact artists throughout South Africa to construct sculptures which will be displayed throughout the vineyards.
~Lessen the impact by: recycling, using alternative energy, and constructing water catchment cisterns throughout the property.
~Ensure all events programmed meet a certain standard which will be stated on paper for constant referral.
~Sell wines that are produced using the grapes of Druiwes’ Vineyards alone
Objectives
Demographics~Age
~Ethnicity
~Gender
~Income
Psychographics~Social drinkers~Fashion conscious & image oriented (socialites) ~Well educated.
Clientele
Vineyard Map
Merlot
Merlot
PinotagePinotage
Pin
otag
eP
inot
age
Chardonnay
Chardonnay
Cha
rdon
nay
Sau
vign
on
Bla
nc
Sau
vign
on
Bla
nc
Cab
erne
tS
auvi
gnon
Cab
erne
t
Sau
vign
on
O
Legend:
D-Druiwe House
P-Parking
G-Gardens
W-Winery & Cellar
O-Olive grove
-Cisterns
G
Facilities
Exterior Components
~Vineyards
~Garden
~Patio & Porch
~Gazebo
Interior Components
~Winery & Cellar
~Druiwe House:Banquet roomLobbyKitchenKitchen Food StorageOfficeTasting RoomStorage Banquet EquipmentBathrooms
Floor Plan
Programming~Function will dictate the activities and timing of those
activities.
Scheduling~Hours of operation/seasonal operation/high
season/low season
~Hours operation: open from 9-5; however, this is flexible depending on the needs of the event.
~Employees
Ancillary~Souvenirs
~Art gallery
~Golf-cart tours
Operational Considerations
Risk Management
Risk: Priority level(low/medium/high): Date:
Description:
Likeliness to occur: Possible impact on business:
Mitigation approaches:
Contingency Plan:
Department: Employee:
Reviewing manager:
~Risks will be placed into the “risk list” through evaluation either individually or in meetings.
~Procedure
~Druiwe House
~Winery & Cellars
~Vineyards
Safety & Security
Maintenance
~Vines
~Gardens
~Machines & Sterilization
~Oak barrels
~Room cleaning
~ Advertising & Website
Today we covered:
~Vision/Mission of our winery~Our objectives and goals~The winery’s interior and
exterior components~Safety Management~Operational Considerations
Conclusion
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References