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    Driving Workforce Decisions

    with Compensation Workforce

    Analytics

    Moun Peterson, PhDDirector of Workforce Analytics & Research

    Human Capital Management Institute

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    About Human Capital Management Institute

    HCMI Background:

    Specialized in HR analysis &measurement

    Deep expertise in workforce analytics &workforce planning

    Board made up of CFOs and HRexecutives

    What We Do:

    Measure the immeasurable in humancapital

    Transform workforce data into businessintelligence

    Provide technology, consulting, andtraining so HR can partner with Finance

    SOLVEWorkforce Intelligence Software Strategic Consulting Training

    Best Practices Workforce Analytics and Planning Benchmarking

    The Human Capital Management Institute (HCMI) was founded on the belief that organizations can - andmust - find better ways of measuring their investments in human capital. Our vision of the future is onein which human capital measurement and information is as integral to business decision making asfinancial information is today.

    We are a Full-Service Workforce Analytics and Planning Company

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    HCMI Products and Services

    Human Capital Financial Statements Human Capital Impact Statement Human Capital Asset Statement Human Capital Flow Statement

    Workforce Quantifier ROI Calculator

    ROI of Workforce Decisions Cost of Turnover, Workforce Cost, Cost per Hire Business Case for HR Interventions

    Data Integration Blueprint Modular Talent Management Components Detailed Data Dictionary + Metric Formulas Key Analysis Segments and Dimensions

    HR Roadmap Design Step-by-Step Actionable Deliverables and Insights Map for Systems, Data, Tools, Skills, Metrics, + more

    Workforce Planning Link Workforce and Financial Metrics Advanced Retirement Calculator Forecast Skills, Costs, Talent and Productivity

    CorrelationCoefficient(0-1)

    FactorsLeadingtoIncreasedTurnover

    Job Title orPosition

    Dissatisfaction With Compensation

    High vs.Low TurnoverManager

    Commute Distance

    Driver#3

    Driver#2

    Driver#1

    .50

    .33

    .27

    .02

    LowTurnoverImpact

    HighTurnoverImpact

    SomeTurnoverImpact

    .11

    WorkLocation

    Numberof Jobsin Last3 Years .70

    H i r ed Thr ough Empl oyee R efer r al .19

    Job Framework Mapping Integrated Taxonomy 15,000+ jobs Map Critical Job Roles

    Workforce Capability Assessment

    Data and Systems Capability + Risk Analysis Human Capital Measurement Standards

    Span of Control Optimizer Tool Benchmark and Optimize Spans Optimize Management Layers

    Career Path Quantifier ROI of Career Path Build, Buy,or LeaseTalent Analysis

    Analytic Engagement Projects High-Performer Profiles Engagement ROI and Sales Impact Turnover and Retention Driver Analysis

    Human Capital Metrics Handbook Over 600 Metrics and Detailed Definitions More than 100 KPI and Best-in-Class Metrics Unique Metrics that Monetize Human Capital

    Training and Advisory Support Expert, Guided, Standard, and Customized Ongoing Advisory Support Services Beginning and Advanced Training

    SOLVEWorkforce Intelligence Software Integrated Dashboard, Advanced Tools, Metrics,

    Data Blueprint and Predictive Modeling Automated Completion of HCFS

    Productivity & Benchmark Reports Productivity Metrics External Benchmark Comparisons Answers to Key Productivity Questions

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    Initial Reports&Analysis

    Data Gathering

    First Good

    Metrics

    HR Data Warehouse

    Drill-down,standardreportsScenario Analysis

    ExternalBenchmarking

    Contextfordecisions

    Data

    Driven Decision

    Making!

    Turnover,Headcount,Hiring

    HRISsystem data

    COEFormation

    Data Errors

    HR Analyt

    icsMandate

    HR StandardsEstablishedLostHR

    Credibility

    HR data/systems

    Assessed

    HR Data Cleansedhistoricaldatascrubbed

    Bus.UnitsReject

    Analysis

    Data Errors

    Historicaldatastillbad

    1st

    AnalyticsStudy

    AdvancedAnalytic

    Studies

    HR Analysis

    Validated

    Integrated HRDatabases

    COELaunches

    TrainingCourses

    Bus. Units

    Demandmore

    Analyticsjourneysteps

    Setbacksalong the way

    Journeypath and goal

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    Agenda

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    1. What is Workforce Analytics?

    2. The Essentials of a Workforce Analytics Initiative

    3. Key Compensation Metrics

    4. Case Study

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    Value Creation in Todays Marketplace

    Intangible Capital ValueMarket value driven by factors

    not on a balance sheetIntellectual or Human Capital*

    Tangible Asset/ValueMeasures well established for

    modern Finance as a DecisionSupport Science

    Well Measured

    Not well Measured

    Hard to

    Measure

    Source: Ocean Tomo Research, Inc., 2011

    Human Capital = employee knowledge, training, productivity, experience, culture, leadership, development,performance, creativity, etc.

    Easy to

    Measure

    Are we managing the right things or just managing what we know how to manage?

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    Challenge of Measuring Human Capital

    Compensation

    Transfers

    New HireTurnover

    SuccessionData

    Turnover

    Training

    Recruiting

    EmployeeDat

    a

    Benefits

    Span

    of Control

    Workforce

    Planning

    SuccessAdvanced

    Analytic

    Insights

    Complexity of Workforce Data

    Employee/Full-Time-Equivalent (FTE)Jobs/Roles/Skills

    Time - Tenure

    Compensation ($ vs. Equity)

    Frequency of Change

    Promotions, Transfers, Hires,Terminations

    Jobs/Roles/Skills

    Time - Tenure

    Measuring the Intangible

    Lack of Standards

    Lack of Analytic Skills

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    Strategic Approach to Workforce Analytics

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    Data Tools

    Metrics &

    Standards

    Resources

    Knowledge Capability

    DataIntegration

    RepeatableProcess

    WorkforceStrategy

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    Building a House for Data-Driven Decisions

    Excludes systems considerations

    Linked

    Business and Workforce Strategy(HR Value Creation & Workforce Optimization Model)

    Workforce Planning Human Capital Analytics

    One Foundationfor Analytics

    & Planning

    Predictive Workforce

    Management

    Tools

    Classification ToolsStandards

    Demand

    &Supply

    Policies&

    WorkforcePracti

    ces

    Critical

    Roles

    &

    Skills

    Predictive

    Modeling

    Metrics

    to Recruit,

    Train &

    Retain

    Cost

    Modeling

    Root

    Cause

    Analysis

    TalentManagement

    &Practices

    Clean Data

    + Standards =

    Reports & Measures

    Analytics &

    Workforce Planning

    Capabilities

    Analytic Framework Foundation to Roof

    Workforce Planning

    and Analytics

    2 PATHS,

    1 HOUSE

    Foundation

    Awareness

    Excellence

    Measures + Metrics Benchmarks

    Measuring & Reporting

    Reports

    Data Quality

    Manager dataTemp & contractor dataTurnover data

    Geographic data

    Performance mgmt data

    Employee career

    path / succession data

    Compensation dataRecruiting data

    Strategic Plan data by unit Job/Position dataEmployee basic data

    Data-

    Driven

    Decisions

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    TheAACEE Evolution ModelWhere is your company?

    Awareness Action Competence Effectiveness Excellence

    Workforce Analytics Journey

    AnalyticCompet

    encies

    Measures that Align HRand Business Strategy

    Analytic Center ofExcellence

    Metrics & BenchmarkStandards

    Conduct RootCause Analysis

    WorkforceAnalytics that

    Quantify Impact

    Advanced Metrics+ ROI Analysis

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    Characteristics of the Analytics Journey

    MetricsFramework

    andScorecards

    KPIs andAutomatedReporting

    Standards +Integrated

    Data Analysis

    Hot SpotIdentificationand Trending

    Performanceand

    RetentionModelling

    Key Driver ofBusinessStrategy

    Capability Milestones

    + + + + =

    Example Roadmap Steps Toward Excellence

    Awareness Action Competence Excellence

    Start goal

    Stage In Evolutionary Model

    Review and Optimize Along the Way

    2 3 3+ 4 51

    Select Measuresthat Align HR andBusiness Strategy

    WorkforceAnalytics thatQuantify Impact

    AdvancedMetrics use +ROI Analysis

    Conduct RootCause

    Analysis

    Metrics andBenchmarkStandards

    LaunchAnalyticCenter of

    Excellence

    Effectiveness

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    Building Human Capital Value

    PredictiveData

    Model

    Validate

    and Analyze

    Clean and

    Integrate Data

    Establish Data Quality

    and Identify Gaps

    Establish a foundation forWorkforce and Data Standards

    Value

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    Initial Reports &

    Analysis

    First Good

    Metrics

    HR Data Warehouse

    Drill-down, standard reportsScenario Analysis

    External

    Benchmarking

    Context for decisions

    Data-

    Driven Decision

    Making!

    Turnover,Headcount, Hiring

    HRIS system data

    COE Formation

    Data Errors

    HR Analytics

    Mandate

    HR Standards

    EstablishedLost HRCredibility

    HR Data/Systems

    Assessed

    HR Data Cleansedhistorical data scrubbed

    Bus. Units

    Reject

    Analysis

    Data Errors

    Historical data

    still bad

    1stAnalytics Study

    AdvancedAnalytic

    Studies

    HR Analysis

    Validated

    Integrated HR

    Databases

    COE Launches

    Training

    Courses

    Bus. Units

    Demand

    More

    Example Human Capital Analytics Journey

    Analytics journey steps

    Setbacks along the way

    Journey path and goal

    Data Gathering

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    Getting Started: Questions to Consider

    Manager SupportEssential to give the project visibility among the executives.

    Expertise & KnowledgeNeeded to understand and guide the process. If it does not exist within the company thentraining is needed and/or external sources of expertise (e.g., consultant, vendor, etc.).

    TechnologyDoes the technology needed already exist within the company? What are the company

    policies about application tools that can be used? Does new technology need to bepurchased?

    ResourcesIs there a budget? Is there headcount?

    Information & DataWhat data are needed? What is the source of data to be used? Will there be multiple data

    sources used?

    CommunicationsWho is the targeted audience? How will it be communicated?

    StandardsA mutual understanding of what the data points and metrics mean.

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    The Metrics Journey

    Base Data - No Metrics

    Calculated Metrics (e.g., turnover rate)

    Simple Metrics ( e.g., headcount, terminations )

    Combined Source Metrics (e.g., time to profitability)

    Insightful Metrics (e.g., revenue per FTE)

    Advanced Metrics combined calculated metrics (e.g., career path ratio)

    Index Metrics (e.g., new-hire success rate)

    Complex Index Metrics (e.g., quality of hire)

    How do you stack up?

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    METRIC NAME METRIC NAME

    1 Pay-for-Performance Differential Incentives 14 Average Total Comp Cost FTE Employees

    2 Pay-for-Performance Differential Salary 15 Average High-Performer Comp FTE, Employees

    3 Average Non-Employee Cost FTE, Annual 16 Average Total Comp % of Market Comp

    4 Average Non-Employee Hourly Cost FTE 17 Average Total Comp Cost Employees

    5 Total Direct Comp Cost - % of Expenses 18 High-Performer Total Comp Differential

    6 Total Direct Comp Cost - % of Revenue 19 Internal vs. External Hire Total Comp Difference

    7 % Average Salary Increase Annual 20 Total Comp Cost % of Expenses Employees

    8 Average Salary FTE, Annual 21 Total Comp vs. Market - %

    9 High-Performers Salary Differential 22 Total Cost of Workforce

    10 Total Salary Cost - % of Revenue 23 Total Cost of Employees % of Revenue Employees

    11 Total Cost of Employees % of Expenses Employees 24 Total Cost of Workforce % of Expenses Workforce

    12 Total Comp % of Revenue Employees 25 Total Cost of Workforce % of Revenue Workforce

    13 Total Comp % of Revenue Workforces 26 Total Workforce Comp % of Expenses Workforce

    Compensation Key Metrics

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    For the Finance andHR relationship towork, HR data mustbe translated intomonetary terms $

    Quantifying Cost is agood starting point,such as Total Cost ofWorkforce

    Partner with Finance to Quantify Costs and

    Opportunities

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    Q:What is Total Cost of Workforce (TCOW)?

    A:Total of all workforce-related costs:

    Employee compensation(wages, incentives, overtime, equity, &

    other pay)

    Contingent temporary/contract laborcosts

    Employee benefits& perks costs

    HR functioncosts(e.g., recruiting, training, & support)

    Retireeor inactive workforce costs

    Q:Why is it important?

    A:Workforce costs avg. 70% of operating

    expenses What is poorly measured is poorly managed

    In growth: budgets, requisitions & position control leave too many

    holes

    In decline: shows how much to cut

    Need a metric to manage workforce complexity

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    A powerful metric which can answer anumber of key business operating questions:

    What is the annual cost of the workforce if itremains unchanged?

    What is the cost increase if the company grows15% annually?

    How much does the workforce need to decrease tosave 10% of operating costs?

    Currently, few companies have answers tothese questions

    Total Cost of Workforce

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    Defining Career PathsEmployees are Assets to be Developed

    Staff Accountant

    Mgr., Accounting

    Dir., Accounting

    Accountant

    Sr. Accountant

    CAGR: Compound Annual Growth Rate

    Accounting Job Family Career Salary Progression

    $46,400

    $49,600

    $59,800

    $67,000

    $79,100

    $94,000

    $40,000

    $50,000

    $60,000

    $70,000

    $80,000

    $90,000

    $100,000

    0 1 2 3 4 5 6 7 8 9 10 10+

    Years of Experience

    BaseSalary

    Staff Accountant

    Accountant

    Sr. Accountant

    Mgr., Accounting

    Dir., Accounting

    Ave Annual Rate

    Market Rates

    (50%-75%ile)

    CAGR = 10.0%

    $130,000

    CAGR = 6.6%

    Entry level Staff Accountant

    hired at 50%ile needs annual

    salary growth of 10.0% to stay

    with market(Assumes mkt growth of 3% annually

    w progression to . Director in 10

    years.)

    50th %ile

    The ten-year cost savings is the areabetween the cost of External Hirescompared to the career path of an InternalStaff Accountant

    Note: Make sure to select the period which will provide the most accurate forecast. In some cases, a run rate based onthe current or last year is optimal, but in others an average of several years or a custom time period is best to use.

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    $88,945

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    Pitfalls

    1. Workforce analytics doesnt

    always have a linear path2. Getting stuck in a reporting

    cycle

    3. Citing lack of resources

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    Contact Information and Upcoming Events

    Moun Peterson, Director of Workforce Analytics & Research

    [email protected] /

    Workforce Intelligence

    Consortium Group 20

    Pasadena, CA: www.hcminst.com/training (HC200K)

    Workforce Analytics Training Feb 3-4, 2015

    Workforce Planning Training Feb 5-6, 2015

    Announcing Solve Dashboards

    Sign up for a demo: www.solveworkforce.hcminst.com

    Free Productivity Insights Report

    Available for a limited time: www.hcminst.com/freereport

    http://bit.ly/hcmidisc

    mailto:[email protected]://www.hminst.com/http://www.hcminst.com/traininghttp://www.hcminst.com/freereporthttp://www.hcminst.com/freereporthttp://bit.ly/hcmidischttp://bit.ly/hcmidischttp://bit.ly/hcmidischttp://www.hcminst.com/freereporthttp://www.hcminst.com/freereporthttp://www.hcminst.com/traininghttp://www.hminst.com/mailto:[email protected]
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    A Guide to the World of Workforce Metrics

    A comprehensive guide of

    over 600 human capitalmetrics

    100 best-in-class andcritical metrics to quantify

    and manage the workforce

    Definitions anddescriptions showing mostcommon and best use

    Detailed formulas andexplanations

    For more information visit:

    http://www.hcminst.com/metrics