Driving product trials & building brand communication for Saffola Total through a Blogger Influencer...
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Saffola Total is a revolutionary new cooking oil that uses a patented Losorb technology with the goodness of two oils in one. Influential bloggers in the Food and Health categories were invited to participate in a campaign that involved product trials and reviews done in a creative way. This was done to influence the bloggers' target audience and drive higher sales.
Transcript of Driving product trials & building brand communication for Saffola Total through a Blogger Influencer...
