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#SMX #14C
DR. PETE’S GUIDE TO THE CHANGINGGOOGLE SERPS
REMEMBER THIS?
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#SMX #14C
WELCOME TO NOW
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#SMX #14C
IT GETS WORSE
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A BUFFET OF ADS
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A NICHE TAKEOVER
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A NICHE TAKEOVER
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SIA LATER, ORGANIC
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NOW IT’S PERSONAL
I KNOW WHAT YOU’RE THINKING
©2007 Ivonne
Wierink
(ShutterStock)
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#SMX #14C
SO, LET’S LOOK AT THE DATA…IMAGESNEWSIN-DEPTH ARTICLES
(FEB 3, 2015)46%
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ADD IN SOME KNOWLEDGE…KNOWLEDGE PANELANSWER BOXESKG CAROUSELSVERTICALS64%
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#SMX #14C
ADD IN SOME ENHANCEMENTS…VIDEO THUMBNAILSREVIEW STARSSITE-LINKSKNOWLEDGE GRAPHVERTICALS
80%
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#SMX #14C
ADD IN SOME LOCAL FLAVOR…LOCAL PACKSSNACK PACKSLOCAL ONE-BOXESENHANCEMENTSKNOWLEDGE GRAPHVERTICALS
82%
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#SMX #14C
AND FINALLY, LET’S GET PAID…AD BLOCKSPAID SHOPPINGLOCALENHANCEMENTSKNOWLEDGE GRAPHVERTICALS
97%
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ATTACK OF THESNACK PACKS
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BYE, CAROUSELS
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#SMX #14C
HI, SNACK PACKS
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BUILT-IN FILTERS
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CLICKS TO GOOGLE
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LOCAL STORES
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LOCAL HOTELS
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LOCAL PRODUCTS
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SNACK PACKSWERE DESIGNEDFOR MOBILE
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REVENGE OF THEKNOWLEDGE
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KNOWLEDGE GRAPH IS GROWING
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#SMX #14C
“
MAYBE WE’RE NOT CRAZY?
Google won’t say officially what
percentage of queries evoke a
Knowledge Graph answer but appears
comfortable with a ballpark estimate
of about 25 percent.
-- Steven Levy
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#SMX #14C
ANSWERS, GEN 1.1
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DATA IN FREEBASE
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ENDLESS ANSWERS
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HUMAN-EDITEDKNOWLEDGEDOESN’T SCALE
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#SMX #14C
ANSWERS, GEN 2.0
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ANSWERS & MORE
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THE RABBIT HOLE
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WHY EVEN CLICK?
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NEW CAROUSELS
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MINI-KNOWLEDGE
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THE RISE OF THEAD HYBRIDS
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PAID BOOKINGS
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PAID PRODUCTS
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PAID MUSIC
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PAID MUSIC, V2
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WHY NOT BUY IT?
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PAID MOVIES
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IT CAME FROMTHE FUTURE
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SHOPPING, V2.0*
IN T
ESTI
NG*
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#SMX #14C
SHOPPING CAROUSEL*
IN T
ESTI
NG*
searchmarketingexpo.com@dr_pete
#SMX #14C
PAID LOCAL PACK*
IN T
ESTI
NG*
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EXTENSION PACKS
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PAID CAR DEALERS*
IN T
ESTI
NG*
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PAID LISTINGSARE LIVE NOWON MOBILE
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RICH KNOWLEDGE
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ONCE AGAIN,IT CAME FIRSTTO MOBILE
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ANSWERS, V2.1
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#SMX #14C
PACK YOUR SERPSURVIVAL KIT
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#SMX #14C
BEWARE THE FILTER
WE’RE #1!
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#SMX #14C
FACE THE TRUTH
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#SMX #14C
DON’T BE BOT FOOD
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#SMX #14C
GOOGLE IS HUNGRY
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PLANT EVERGREEN
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HARVEST RESULTS
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#SMX #14C
WHAT’S NEXT? LOOK TO MOBILE
…we launched some pretty big design
improvements for Search on mobile
and tablet devices (mobile first! :-).
Today we've carried over several of
those changes to the desktop…
-- Jon Wiley (Google)
“
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#SMX #14C