Dr. Natalie Petouhoff - UCLA Summer Sessions · gravity SUMMIT SOCIAL MEDIA STRAIEGIES SUMMIT...
Transcript of Dr. Natalie Petouhoff - UCLA Summer Sessions · gravity SUMMIT SOCIAL MEDIA STRAIEGIES SUMMIT...
Dr. Natalie Petouhoff CEO, Social Business Builders
Dr. Natalie’s prac/cal client experience and her proven ability to help businesses –get started in social media, fast track, measure and op/mize social media ini/a/ves, vet and choose from top social media so@ware, as well as op/mize change, organiza/onal alignment and deliver training—are the key ways she guides her clients to op/mize their social media ROI and business results.
As a Forrester Analyst, Dr. Natalie led the pack by crea/ng business cases for social media by wri/ng the world's first social media ROI model for PR, marke/ng and customer service
In addi/on to helping brands with social media ini/a/ves she develops strategic, compe//ve marke/ng reviews and messaging for social media /so@ware companies, prepares them for MagicQuadrant’s and Waves, as well as writes white papers, e-‐books and accompanying webinars so the vendor rises above the noise and customers clearly see how the so@ware’s unique capabili/es help businesses reach the business goals.
Connect with Dr. Natalie on TwiSer at @drnatalie
and at www.drnatalienews.com
As as an accomplished keynote and speaker, she enlightens, empowers and informs execu/ves.
As a sought a@er thought leader, her work is the subject of four books and hundreds of white papers on business, marke/ng, public rela/ons, and social media and is featured in numerous ar/cles in USAToday, New York Times, Business Week, FastCompany and TV interviews…