DR Hbbtv pilot project

Thomas Elton JensenDR DistributionStreaming manager

DRNational Public service broadcaster in DenmarkTraditional free-to-air broadcast:6 TV channels22 Radio channels

DR Byen (2006)Copenhagen

Online website: dr.dk#1 media site in Denmark with >4.000.000 views / month500.000 views hours/month

DRnu (DR.dk/tv )Live simulcasting: all tv channels (geoblocked)On demand : catchup TV1 month archive+ prerelease

PC , mobile, tablets and … Smart-tv??

History … 2010+2011:Many different “smart tv” technologies

Philips, Sony, Yahoo widgets, Samsung Proprietary and special development for each

platform● Part of a commercial portal? End user must install an app from an “App store”● What about open standards?

● Youview?● Hbbtv

=> “ DR hbbtv whitebook”

Why HbbTV:Its an open and neutral technology

ETSI standard from july 2010Nordic standard API (NorDig 28.09.2011)EBU supported

Broadcaster “friendly”Fast and easy development: ce-html ect.Enduser: no app install, its part of the tv channel

Hbbtv Pilot 2012•Open public trial•Catch-up video on demand services•Similar to service on dr.dk● Same content , (subset only 7 days content)● More simpel navigation: TV screen and remote control● Same production: metadata+videoformat● Same distribution: streaming servers

Hbbtv technology:Simpel concept:1) On DRs broadcast TV channels, metadata is sendon the channel, signaling an Hbbtv services.

2) TV or setup boxes supporting the standard (HBBtv) and are connected to the internet, will show a red-button icon on the tv-screen.

3) When the user actives the red-button, the TV displays a Hbbtv page from drdk with content from dr.dk and on demand video.

DR nu content on tv, Video 1Mbit, same as pc quality Same QOS as the internet (buffering ? Etc)

Open Hbbtv webpage

Content from drdk

TV DR HbbTV webpage

Close Hbbtv webpage

DR Pilot: Open trial in 2012

Technical test : DRnu application on different TVs. Can we develop ONE simple application for all Hbbtv TVs. No special fix or customization? Interoperability workshops, how to test? Hbbtv signaling in networks: dvb-t, cabel etc Video en web quality on the big screen : h264 in 1.3 mbs Web streaming experience on tv, is “buffering” ok

DR Pilot: Open trial in 2012

User test : Interviews with a selected usergroup

Ease of use, Navigation with remote control TV vs web quality Web, hbbtv, mobile?

Project plan

December 2011-march 2012 Development of Hbbtv application launched open pilot 1.3 2012

March-August 2012 Technical test and bug fixTest on different networks: DTT, cabel etc Test of launcher application, “offline page”

September- 2012 User test

October – December 2012 Evaluation :

Jan 2013, Trial continues q1+q2

https://www.youtube.com/watch?v=dlo91qbu74M

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Unikke besøgende

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Antal besøg

Technical test, some results:• Yes its possible to develop one application for all Hbbtv•Fast development, very easy to make changes•Testing is very difficult: 5 tv sets (legacy models)• Minor bug fix, red button used for rec etc, exit to broadcast signal etc• Problems with H264, hinted for download•Offline page in broadcast didn’t work at first, also problem with cookies

• How to open for hbbtv on Samsung TV! • No official list of hbbtvs in dk• Progressive download does not always wok … http byte range request with an open end, and DRs caching server.

Pilot continues: fix caching problem, New drdk/tv api, internal test of Mpegdash if possible. Evaluation the need for App-server like Nordijas Fokus on.

User survey:Yes:• DR Hbbtv pilot is a success•Easy to view a program you missed on TV•TV when you want•No need for extra devices•You don’t have to connect pc to tv•You don’t need a PVR

But:• Must work every time , its like TV• Must be easy to use: • what is red button, • how to use fixed point navigation?• how to find content : A-z, search?

• Premium content, more content!