BE SMART, BE IN

TERACTIVE

H Y B R I D B R O A D C A S T B R O A D B A N D T V ( H B B T V )

WHAT IS HBBTV AND HOW IT WORKS

• HbbTV is a platform-independent industry standard that provides an open and business neutral technology platform, which combines:

• Additional information carried in the broadcasting signal enables the TV to load a broadcaster-provided app that can retrieve related content over the internet, and display such content.

• With the HbbTV® standard, broadcasters are able to provide interactive service and content to the viewers on the TV screen to improve the video and additional services user experience

• At present, more than 90% of all producers of TV sets have adopted the HbbTV standard (source: GfK).

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Broadband(iPTV, App providers, Web)

Broadcasting

Linear A/V content

APP data + signaling

Non linear A/V content

APP data

TV Station

HBBTV IN THE INTERNATIONAL MARKET

• HbbTV is established and growing in Europe, with the most advanced services offered in France, Germany, Austria, Netherlands, Finland, Poland, Czech Republic, Hungary, Spain, Turkey etc.

• HbbTV is also growing outside Europe: Malaysia, Vietnam, Thailand, Singapur, Indonesia, South Africa, Japan, Australia, Russia, China (HBBTV trials), USA and South America show interest, etc…

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WHY HBBTV?

• HbbTV enables implementing one single application to reach all well-known TV vendors

• There is no gatekeeper like a manufacturer or supplier lock-down. Can be used for content distribution and content management from all: Production houses and content owners TV broadcasters Network operators PaidTV operators

• No boundaries for services (except geo-blocking used) Same content can be viewed in ALL HbbTV devices

• End user must not install an app from an “App store”

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It‘s logical to combine linear TV

with online content.

HbbTV provides

benefits for the entire

Ecosystem.

TV BROADCASTER AND NETWORK OPERATOR “FRIENDLY”

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You are in control

No external platform provider approval of your services in order to

be added on their platform (application store).

With HbbTV, you launch it and it is available on your own platform.

No need to software download:

Your viewers don’t have to first discover, and then decide to

download your service.

You launch it and it is available.

Fast and easy development and real interactivity

Create your own push dynamic content over TV screen

Create “enriched TV experience” for the user

HbbTV® is an open and business neutral standard & is available for every smart TV owner

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HBBTV IS (AS AN OFFICIAL STANDARD) DEVICE-AND PLATFORM-INDEPENDENT

Samsung Philips Sony LG Other Smart TV

High growth and potential:• 45% of Western Europe broadband homes have

own Smart TV (Parks Associates)• Around 79% of all Smart TVs are connected (HIS

April 2015)

Great advantages:• Access to all Smart devices• Maximum reach • Low production cost • Easy technical implementation and management• Programming• Targeted advertising – content placement and

push• Call to action

CONSUMERS – ENRICHED “TV EXPERIENCE”

High class user experience:• No extra devices needed

all the services can be reached and navigated under same User Interface and one remote controller

RED BUTTON on the remote control to launch HbbTV services;

• Access to embedded high-quality linear TV and on-demand services, irrespective of location:

Program-related information such as EPG, extras, interactive polling and voting, etc.

Content such as catch-up TV, on-demand programs, streaming channels, etc.

Information about weather, traffic, news etc. Social services such as access to services and government

information

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OUR SOLUTION is

WHO WE ARE

Entertainment Communications Ltd. is a Bulgarian company, created in 2008 by professionals with extended experience and qualifications.

• Some of our realized projects include:• First in Bulgaria Radio automation system implemented by many local radio stations• Solutions for broadcasters, network operators, content providers, and advertising

agencies

• Recently the company is focused on providing interactive solutions to gain the most from HbbTV standard such creating cloud based HYBRIDA environment platform and HYBRIDA App Store called HYBRIDA CLOUD STORE

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HYBRIDA STORE

Fully deployed HbbTV ecosystem called HYBRIDA Store which allows to:

• Develop your customized HbbTV portal

• Provide your own applications

• Select and provide 3rd parties content available

• Manage content - CMS

• Create interactive services for customers to involve them• Rating/voting • Push services

• Online data generation to target and manage content

• Generate additional revenue

• Minimize implementation costs due to the cloud solution

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Provide and manage ready to go services like:• Internet TV• Internet radio• Print media - news• Video content• VOD• Games• Advertising positioning in all applications

categories

Other services in deployment:• Catch-up • Interactive EPG • Push services• Voting/rating• Sharing social networks• other on demand - weather, informational

alarms, music, social networks, etc.

Unique solution ready to use for Broadcasters, TV providers and App developers!

WHY HYBRIDA?

ONE PLATFORM - MANY OPPORTUNITIES!Fully managed and developed system with interactive applications to create new high class TV experience for the viewer. • Access to the App Store, smart statistics and application management.• Unlimited possibilities for provision, monetization and usage of television!• Unique services – Push content, interactivity during shows, commercials and additional content provision!• Low initial set-up cost due to the cloud solution• Experienced and dedicated team

• INTELLIGENT CONNECTIVITY• Device independent – all Smart TVs with enabled HbbTV service have access• Easy installation of HYBRIDA and the cloud system

• EASY MANAGEMENT• CMS – content management tools• HYBRIDA STORE has an easy user menu for personalized content management - selection, activation and application management in

each selected network.

• DATA AND STATISTICS• Quick identification and information flow between separate components and devices allowing different data provisioning• Consumers usage in real time - data monitoring and statistics for application usage, channel viewership and viewers in real-time.

• MAINTENANCE AND SUPPORT• 24/7 maintenance and support• Personalized approach for all our clients needs

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EASY INTEGRATION AND SERVICE DEVELOPMENT

YOU can do it easily alone or WE can do it for you!

• A LIBRARY WITH APPLICATIONS AND COMPONENTS • Applications and components designed to create interactivity for programs, content and advertising commercials can be

selected from the detailed library. • Each application can be customized depending on the client’s needs

• CREATION OF THIRD-PARTY APPLICATIONS• HYBRIDA’s team has developed and continues to develop interesting and modern applications for the market and the

platform. • Cloud store where companies or freelanced developers can create and upload own third-party applications in accordance

with the market needs.• Easy integration and management of own content and technical specifications, API, etc. documentation available

• CONSTANT Development• HYBRIDA's HbbTV applications and components in the App Store always follow the latest technologies and market needs.• Creation and personalization of customers apps and functionalities• Constant development and upgrade of all components and functionalities

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HYBRIDA CLOUD STORE

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HYBRIDA CMS

CONTACT US

Entertainment Communications Ltd.

20-28 Kozloduy Street, floor 6

1202 Sofia, Bulgaria

Telephone: +359 889 976 906

E-mail: office@hybrida.tv

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