Don't Call Us Flyover Country: Cincinnati's Leadership in Digital Brand Building
-
date post
16-Sep-2014 -
Category
Business
-
view
2 -
download
0
description
Transcript of Don't Call Us Flyover Country: Cincinnati's Leadership in Digital Brand Building
![Page 1: Don't Call Us Flyover Country: Cincinnati's Leadership in Digital Brand Building](https://reader033.fdocuments.net/reader033/viewer/2022051816/5417d2527bef0a25558b4b43/html5/thumbnails/1.jpg)
Don’t Call Us Flyover Country:Cincinnati’s Leadership in Digital Brand Building
Dave Knox CMO, Rockfish
![Page 2: Don't Call Us Flyover Country: Cincinnati's Leadership in Digital Brand Building](https://reader033.fdocuments.net/reader033/viewer/2022051816/5417d2527bef0a25558b4b43/html5/thumbnails/2.jpg)
![Page 3: Don't Call Us Flyover Country: Cincinnati's Leadership in Digital Brand Building](https://reader033.fdocuments.net/reader033/viewer/2022051816/5417d2527bef0a25558b4b43/html5/thumbnails/3.jpg)
Cincinnati, the boomtown.
Image: Special Collections Library, University of Michigan
![Page 4: Don't Call Us Flyover Country: Cincinnati's Leadership in Digital Brand Building](https://reader033.fdocuments.net/reader033/viewer/2022051816/5417d2527bef0a25558b4b43/html5/thumbnails/4.jpg)
“And this Song of the Vine,This greeting of mine,
The winds and the birds shall deliver
To the Queen of the West,In her garlands dressed,
On the banks of the Beautiful River.”
–Henry Wadsworth Longfellow, “Catawba Wine”
![Page 5: Don't Call Us Flyover Country: Cincinnati's Leadership in Digital Brand Building](https://reader033.fdocuments.net/reader033/viewer/2022051816/5417d2527bef0a25558b4b43/html5/thumbnails/5.jpg)
Foundedon firsts
1837: Family-run candleand soap company
1887: Pioneeringprofit-sharing system
1890: Research lab isone of first in US
1924: First marketresearch department
![Page 6: Don't Call Us Flyover Country: Cincinnati's Leadership in Digital Brand Building](https://reader033.fdocuments.net/reader033/viewer/2022051816/5417d2527bef0a25558b4b43/html5/thumbnails/6.jpg)
The customer iseverything
Thirty+stores.
One company.
“Be particular.Never sell anything
you would notwant yourself.”
–Barney Kroger, Founder, Kroger
![Page 7: Don't Call Us Flyover Country: Cincinnati's Leadership in Digital Brand Building](https://reader033.fdocuments.net/reader033/viewer/2022051816/5417d2527bef0a25558b4b43/html5/thumbnails/7.jpg)
Embracingchange
Thirty+ stores.One company.Thirty+ stores.One company.
![Page 8: Don't Call Us Flyover Country: Cincinnati's Leadership in Digital Brand Building](https://reader033.fdocuments.net/reader033/viewer/2022051816/5417d2527bef0a25558b4b43/html5/thumbnails/8.jpg)
Cincinnati, the new frontier.
Image: Library of Congress
![Page 9: Don't Call Us Flyover Country: Cincinnati's Leadership in Digital Brand Building](https://reader033.fdocuments.net/reader033/viewer/2022051816/5417d2527bef0a25558b4b43/html5/thumbnails/9.jpg)
“What sets Cincinnati apart is its unusually supportive
ecosystem for new companies.”
–Entrepreneur, July 2013
![Page 10: Don't Call Us Flyover Country: Cincinnati's Leadership in Digital Brand Building](https://reader033.fdocuments.net/reader033/viewer/2022051816/5417d2527bef0a25558b4b43/html5/thumbnails/10.jpg)
Image: Brandery.org
![Page 11: Don't Call Us Flyover Country: Cincinnati's Leadership in Digital Brand Building](https://reader033.fdocuments.net/reader033/viewer/2022051816/5417d2527bef0a25558b4b43/html5/thumbnails/11.jpg)
www.choremonster.com
![Page 12: Don't Call Us Flyover Country: Cincinnati's Leadership in Digital Brand Building](https://reader033.fdocuments.net/reader033/viewer/2022051816/5417d2527bef0a25558b4b43/html5/thumbnails/12.jpg)
www.roadtrippers.com
![Page 13: Don't Call Us Flyover Country: Cincinnati's Leadership in Digital Brand Building](https://reader033.fdocuments.net/reader033/viewer/2022051816/5417d2527bef0a25558b4b43/html5/thumbnails/13.jpg)
www.ahalogy.com
![Page 14: Don't Call Us Flyover Country: Cincinnati's Leadership in Digital Brand Building](https://reader033.fdocuments.net/reader033/viewer/2022051816/5417d2527bef0a25558b4b43/html5/thumbnails/14.jpg)
“We’re celebrating the moment,we’re celebrating the rebirth,
we’re celebrating the resurgence
of Cincinnati beer and Cincinnatipottery once again.”
–Greg Hardman President/CEO, Christian Moerlein
![Page 15: Don't Call Us Flyover Country: Cincinnati's Leadership in Digital Brand Building](https://reader033.fdocuments.net/reader033/viewer/2022051816/5417d2527bef0a25558b4b43/html5/thumbnails/15.jpg)
![Page 16: Don't Call Us Flyover Country: Cincinnati's Leadership in Digital Brand Building](https://reader033.fdocuments.net/reader033/viewer/2022051816/5417d2527bef0a25558b4b43/html5/thumbnails/16.jpg)
www.christianmoerlein.com
![Page 17: Don't Call Us Flyover Country: Cincinnati's Leadership in Digital Brand Building](https://reader033.fdocuments.net/reader033/viewer/2022051816/5417d2527bef0a25558b4b43/html5/thumbnails/17.jpg)
![Page 18: Don't Call Us Flyover Country: Cincinnati's Leadership in Digital Brand Building](https://reader033.fdocuments.net/reader033/viewer/2022051816/5417d2527bef0a25558b4b43/html5/thumbnails/18.jpg)
“We have a story that exists. We just have to celebrate it.”
–Jerry Kathman, CEO, LPK
Image: Frank Pierson
![Page 19: Don't Call Us Flyover Country: Cincinnati's Leadership in Digital Brand Building](https://reader033.fdocuments.net/reader033/viewer/2022051816/5417d2527bef0a25558b4b43/html5/thumbnails/19.jpg)
Branding pioneer.90% of homes have products from at least one of the company’s300 brands.
Image: P&G Annual Report 1999
![Page 20: Don't Call Us Flyover Country: Cincinnati's Leadership in Digital Brand Building](https://reader033.fdocuments.net/reader033/viewer/2022051816/5417d2527bef0a25558b4b43/html5/thumbnails/20.jpg)
1999Ad Age Interactive Marketer of the Year
Digital pioneer.
Digital Hack Night
2011Ad Age Digital A-List
Image: Tom Cunniff
![Page 21: Don't Call Us Flyover Country: Cincinnati's Leadership in Digital Brand Building](https://reader033.fdocuments.net/reader033/viewer/2022051816/5417d2527bef0a25558b4b43/html5/thumbnails/21.jpg)
Driving loyalty through digital.
![Page 22: Don't Call Us Flyover Country: Cincinnati's Leadership in Digital Brand Building](https://reader033.fdocuments.net/reader033/viewer/2022051816/5417d2527bef0a25558b4b43/html5/thumbnails/22.jpg)
Holistic omnichannel strategyto meet customer demand.
Image: Flickr Creative Commons / The Goat Whisperer
![Page 23: Don't Call Us Flyover Country: Cincinnati's Leadership in Digital Brand Building](https://reader033.fdocuments.net/reader033/viewer/2022051816/5417d2527bef0a25558b4b43/html5/thumbnails/23.jpg)
![Page 24: Don't Call Us Flyover Country: Cincinnati's Leadership in Digital Brand Building](https://reader033.fdocuments.net/reader033/viewer/2022051816/5417d2527bef0a25558b4b43/html5/thumbnails/24.jpg)
Cincinnati,the
trailblazer.
![Page 25: Don't Call Us Flyover Country: Cincinnati's Leadership in Digital Brand Building](https://reader033.fdocuments.net/reader033/viewer/2022051816/5417d2527bef0a25558b4b43/html5/thumbnails/25.jpg)
![Page 26: Don't Call Us Flyover Country: Cincinnati's Leadership in Digital Brand Building](https://reader033.fdocuments.net/reader033/viewer/2022051816/5417d2527bef0a25558b4b43/html5/thumbnails/26.jpg)
One of Tech Cocktail’sTop 15 Startup Accelerators
2011& 2012
![Page 27: Don't Call Us Flyover Country: Cincinnati's Leadership in Digital Brand Building](https://reader033.fdocuments.net/reader033/viewer/2022051816/5417d2527bef0a25558b4b43/html5/thumbnails/27.jpg)
ChinaFranceVancouverChicagoSan FranciscoPhiladelphiaCincinnatiColumbus
Attracting entrepreneurs from around the world
![Page 28: Don't Call Us Flyover Country: Cincinnati's Leadership in Digital Brand Building](https://reader033.fdocuments.net/reader033/viewer/2022051816/5417d2527bef0a25558b4b43/html5/thumbnails/28.jpg)
“We saw a real opportunity toleverage our regional strengths
as a financial hub.”
–Jim McKelvey, Founding Partner, SixThirty; Co-founder, Square;
General Partner, Cultivation Capital
![Page 29: Don't Call Us Flyover Country: Cincinnati's Leadership in Digital Brand Building](https://reader033.fdocuments.net/reader033/viewer/2022051816/5417d2527bef0a25558b4b43/html5/thumbnails/29.jpg)