2012 - 2013 FLYOVER
-
Upload
tom-martin -
Category
Business
-
view
85 -
download
3
description
Transcript of 2012 - 2013 FLYOVER
![Page 1: 2012 - 2013 FLYOVER](https://reader033.fdocuments.net/reader033/viewer/2022061213/5496e962b47959744d8b5141/html5/thumbnails/1.jpg)
![Page 2: 2012 - 2013 FLYOVER](https://reader033.fdocuments.net/reader033/viewer/2022061213/5496e962b47959744d8b5141/html5/thumbnails/2.jpg)
The BillboardThe Billboard““You’re driving the freeway at 75 mph You’re driving the freeway at 75 mph
and and
you see a tagline is on a you see a tagline is on a billboard.billboard.Can you read it & remember it?”Can you read it & remember it?”
BUILDING YOUR BUILDING YOUR BRANDBRAND
![Page 3: 2012 - 2013 FLYOVER](https://reader033.fdocuments.net/reader033/viewer/2022061213/5496e962b47959744d8b5141/html5/thumbnails/3.jpg)
Brand development for CCSBrand development for CCS
Community Care Community Care ServicesServices
![Page 4: 2012 - 2013 FLYOVER](https://reader033.fdocuments.net/reader033/viewer/2022061213/5496e962b47959744d8b5141/html5/thumbnails/4.jpg)
Tagline for COTS by Diane Martin enterprises
![Page 5: 2012 - 2013 FLYOVER](https://reader033.fdocuments.net/reader033/viewer/2022061213/5496e962b47959744d8b5141/html5/thumbnails/5.jpg)
![Page 6: 2012 - 2013 FLYOVER](https://reader033.fdocuments.net/reader033/viewer/2022061213/5496e962b47959744d8b5141/html5/thumbnails/6.jpg)
“Revitalizing the Community, Rebuilding Lives”
![Page 7: 2012 - 2013 FLYOVER](https://reader033.fdocuments.net/reader033/viewer/2022061213/5496e962b47959744d8b5141/html5/thumbnails/7.jpg)
A A BrandBrand is built on core frameworks which help express is built on core frameworks which help express the uniqueness of your organization to the world.the uniqueness of your organization to the world.
Visual FrameworkVisual Framework
> Logo> Logo> Color Palette> Color Palette> Fonts> Fonts> Photography> Photography> Design Elements> Design Elements
Verbal FrameworkVerbal Framework> Key Messages> Key Messages> Tagline> Tagline> Positioning Statement> Positioning Statement> Tone> Tone
![Page 8: 2012 - 2013 FLYOVER](https://reader033.fdocuments.net/reader033/viewer/2022061213/5496e962b47959744d8b5141/html5/thumbnails/8.jpg)
The Right Event The Right Event can:can:
Engage SupportersEngage SupportersBuild Your BrandBuild Your BrandGain Media AttentionGain Media Attention
The Right Event The Right Event should:should:Involve Media from the Involve Media from the StartStart
![Page 9: 2012 - 2013 FLYOVER](https://reader033.fdocuments.net/reader033/viewer/2022061213/5496e962b47959744d8b5141/html5/thumbnails/9.jpg)
Media Participation:Media Participation:FOX2FOX2
WWJ News Radio 950WWJ News Radio 950Time MagazineTime MagazineHour MagazineHour Magazine
Ambassador MagazineAmbassador Magazine
60 days - concept to conclusion60 days - concept to conclusion
DETROIT’S100100LEADINGLADIES
COTSCOTS
DETROIT’S100100LEADINGLADIES
DETROIT’S100100LEADINGLADIES
DETROIT’S100100LEADINGLADIES
![Page 10: 2012 - 2013 FLYOVER](https://reader033.fdocuments.net/reader033/viewer/2022061213/5496e962b47959744d8b5141/html5/thumbnails/10.jpg)
100 Leading Ladies100 Leading Ladies was created by DMe as a was created by DMe as a ““media ready” event. By bringing together media ready” event. By bringing together
all of all of the right elements, not only did we garner the right elements, not only did we garner pre-event media, but synergies continued pre-event media, but synergies continued
thereafter.thereafter.
DETROIT’S100100LEADINGLADIES
![Page 11: 2012 - 2013 FLYOVER](https://reader033.fdocuments.net/reader033/viewer/2022061213/5496e962b47959744d8b5141/html5/thumbnails/11.jpg)
April 2012 - DCC Run For April 2012 - DCC Run For LiteracyLiteracy
Detroit LionsDetroit LionsFOX2FOX2
Lem BarneyLem BarneyWeight WatchersWeight Watchers
Motor City StridersMotor City StridersDetroit Derby GirlsDetroit Derby GirlsDetroit RiverWalkDetroit RiverWalk
![Page 12: 2012 - 2013 FLYOVER](https://reader033.fdocuments.net/reader033/viewer/2022061213/5496e962b47959744d8b5141/html5/thumbnails/12.jpg)
Media for Media for Through The Eyes of a Child Through The Eyes of a Child included Channel 50, FOX2, Time Magazine included Channel 50, FOX2, Time Magazine and The Detroit Newsand The Detroit NewsWWJ RadioWWJ Radio
![Page 13: 2012 - 2013 FLYOVER](https://reader033.fdocuments.net/reader033/viewer/2022061213/5496e962b47959744d8b5141/html5/thumbnails/13.jpg)
DPSF Cass Tech Brick CampaignDPSF Cass Tech Brick Campaign DMe Secured 3 minutes of airtime @ DMe Secured 3 minutes of airtime @
WDIVWDIVJuly 2011July 2011
![Page 14: 2012 - 2013 FLYOVER](https://reader033.fdocuments.net/reader033/viewer/2022061213/5496e962b47959744d8b5141/html5/thumbnails/14.jpg)
DPSF on DPSF on WXYZ Channel 7WXYZ Channel 7
““SPOTLIGHT ON THE NEWS”SPOTLIGHT ON THE NEWS”
![Page 15: 2012 - 2013 FLYOVER](https://reader033.fdocuments.net/reader033/viewer/2022061213/5496e962b47959744d8b5141/html5/thumbnails/15.jpg)
![Page 16: 2012 - 2013 FLYOVER](https://reader033.fdocuments.net/reader033/viewer/2022061213/5496e962b47959744d8b5141/html5/thumbnails/16.jpg)
![Page 17: 2012 - 2013 FLYOVER](https://reader033.fdocuments.net/reader033/viewer/2022061213/5496e962b47959744d8b5141/html5/thumbnails/17.jpg)
Viral Growth Through Social Media Viral Growth Through Social Media
![Page 18: 2012 - 2013 FLYOVER](https://reader033.fdocuments.net/reader033/viewer/2022061213/5496e962b47959744d8b5141/html5/thumbnails/18.jpg)
CHAMPIONS CLUBCHAMPIONS CLUBa DMe initiative for a DMe initiative for
the Detroit Public Schools the Detroit Public Schools FoundationFoundation
![Page 19: 2012 - 2013 FLYOVER](https://reader033.fdocuments.net/reader033/viewer/2022061213/5496e962b47959744d8b5141/html5/thumbnails/19.jpg)
Terri McMillanTerri McMillanMichigan AuthorMichigan Author
![Page 20: 2012 - 2013 FLYOVER](https://reader033.fdocuments.net/reader033/viewer/2022061213/5496e962b47959744d8b5141/html5/thumbnails/20.jpg)
Ed WelburnEd Welburn
GM Global Design GM Global Design ChiefChief
DPSF ChampionDPSF Champion
![Page 21: 2012 - 2013 FLYOVER](https://reader033.fdocuments.net/reader033/viewer/2022061213/5496e962b47959744d8b5141/html5/thumbnails/21.jpg)
Ralph GillesRalph GillesChrysler Global Design Chrysler Global Design ChiefChiefDPSF ChampionDPSF Champion
![Page 22: 2012 - 2013 FLYOVER](https://reader033.fdocuments.net/reader033/viewer/2022061213/5496e962b47959744d8b5141/html5/thumbnails/22.jpg)
Detroiter, Actress, VocalistDetroiter, Actress, Vocalist
Freda PayneFreda Payne
![Page 23: 2012 - 2013 FLYOVER](https://reader033.fdocuments.net/reader033/viewer/2022061213/5496e962b47959744d8b5141/html5/thumbnails/23.jpg)
When Ambassador Magazine requestedparticipants for a roundtable discussion about
domestic violence DMe brought them Turning Point
![Page 24: 2012 - 2013 FLYOVER](https://reader033.fdocuments.net/reader033/viewer/2022061213/5496e962b47959744d8b5141/html5/thumbnails/24.jpg)
When Detroit Central City Community Mental HealthWhen Detroit Central City Community Mental Healthrestored this 1945 gas station on their property,restored this 1945 gas station on their property,
DMe saw an opportunity. We applied for theDMe saw an opportunity. We applied for the2012 MHPN Building Award ... AND WON!2012 MHPN Building Award ... AND WON!
![Page 25: 2012 - 2013 FLYOVER](https://reader033.fdocuments.net/reader033/viewer/2022061213/5496e962b47959744d8b5141/html5/thumbnails/25.jpg)
www.dianemartinenterprises.com248 . 473 . 2012248 . 473 . 2012