DOHANEWS.CO

MEDIA KIT & ADVERTISING

DOHANEWS.CO

We’re a local startup staffed by a small but versatile team of professional journalists, who’ve worked for Al Jazeera English, the BBC, the Wall Street Journal and Northwestern University.

The perfect mix of curated and original content on Qatar, our stories are driven by the community, professionally written and edited to meet the highest standards of journalism.

In just over a year, we’ve established ourselves as one of the most important news websites in and about Qatar, and won universal praise as the go-to source for our speedy and accurate coverage of the Villaggio Fire.

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We are Qatar's first digital news service.

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We’ve been recognised by:

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Doha News is founded and edited by Omar Chatriwala and Shabina Khatri, and supported by a robust community of thousands of contributors, followers & subscribers.

Shabina Khatri is an American journalist who worked for the Detroit Free Press and the Wall Street Journal before moving to Qatar in 2007 to begin a freelance journalism career.

She has written for the Huffington Post, Al Jazeera English, Global Voices Online, and has served as an adjunct lecturer in journalism at Northwestern University in Qatar since 2010.

Omar Chatriwala has been based in Qatar since 2006, when he arrived for the launch of Al Jazeera English. While serving as a journalist and editor at AJE for four years, he helped the channel launch a number of digital products.

He has also taught multimedia journalism at Northwestern University in Qatar and currently serves as a digital content consultant for the Doha Centre for Media Freedom.

OMAR CHATRIWALA

ABOUT US

SHABINA KHATRI

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DOHANEWS.CO

"It is Doha News... that has rightly received universal praise for its comprehensive coverage. Truly they have put all other news organisations however big or small to shame."

"For the most objective, unbiased and thorough coverage of this incident I have to commend the team at… Doha News for their stellar coverage of this incident.”

David Roberts, Deputy Director of the Royal United Services Institute

"As the news of the fire at Villaggio spread across the city… independentonline media initiative Dohanews became the first to break the news. Pictures of smoke billowing from Villaggio were posted online by visitorswho were present inside the mall."

“@dohanews is doing a great job on the#VillaggioFire story. Suggest youfollow their twitfeed or website http://dohanews.co/ if interested”

MilesMasterson,Editor of TheEDGE Magazine

Azmat Haroon,The Peninsulanewspaper

Kamahl Santamaria,News anchor atAl Jazeera English

Ben Piven,Online producerat Al Jazeera English

"@dohanews only source with real info on#VillaggioFire. Huge lack oflocal media coverage after public safety failure in massive mall blaze."

"As news of the blaze swept across town…online media led the coverage. Local website Doha News won plaudits for its speedy and accurate reporting on the day."

Stephanie Hancock,BBC News

"As the mainstream media took time to reveal the extent of the damages, Doha News website was the only media to inform people living in Doha."

"@Shabinakhatri and @dohanews brought real local journalism to #Doha. Thank you for today."

Khalid Al Baih, Qatar-based political cartoonist

The Doha Centrefor Media Freedom

“Seriously impressed by @dohanews and others who have tried to bring clarity amidst confusion and grief.”

“@Dohanews Thank you for all your updates & excellent reporting these past few days. What would we have done without you?#VillaggioFire”

“With smoke rising from a shopping mall and nearby streets closed, peoplein Doha wanted answers. They watched the story develop through the lens of a website created by two American journalists who have built a news site there.”

Peter Townson,Gulf Times reporter

Lisa Travell, Deputy Editor of Ohlala! magazine

Joe Grimm, Freedom Forum Diversity Institute

TESTIMONIALS

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“I am a supporter of Doha News. I support their mission as journalists, and I believe inwhat they are doing.”

Al Anstey, Managing Director ofAl Jazeera English, October 2012.

“The easiest way to keepabreast of the newspertaining to Qatar andthe region on a daily basisis to follow Doha News onTwitter.

With close to 6,000 followers(and growing), @dohanewsis our pick this month.”

Qatar Today magazine,October 2011.

“A website that pulls the best of whatever the media is saying inor about Qatar every day. In an easy-‐to-‐follow blog format, thesite has links to the actual stories where possible, and regularlyposts interesting and beautiful photos of the country taken bylocals and grabbed from their Flickr group of the same name.

Started on Twitter in 2009, it’s quickly expanded, and has a livelycomments section. You can also submit your own stories, makingit a truly community-‐generated news source. And while there arehandy summaries and pull-‐out quotes (for the time strapped), theyalmost always link back to the places to go to find out more information.”

Time Out Doha, Doha’s best websites,August 2011.

“Basically, I have worked out there is one person I have tofollow to find everything ofany possible interest in Qatar,and that is DohaNews. I don'tknow how she does it, but everyinteresting news item, blog postand forum discussion is coveredon her feed, while all the boringstuff is cut out.”

James Dunworth, Editor of QatarVisitor.com, November 2009.

OTHER ENDORSEMENTS

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Doha News is one of Qatar’s most popular news websites, serving nearly two million pageviews in a month at DohaNews.co, and with a following of more than 70, 000 on Twitter and Facebook.

Our audience is engaged, professional and highly educated. Majority live and work in Qatar, making it an invaluable platform to mllmmake an impact.

VISITS 408, 521 1, 812, 157PAGEVIEWS 2.26%BOUNCE

RATE

165, 956 unique visitorswith 68.7% returningand 31.3% new visitors.

average time per visit2.14 That means almost no

one who comes to the site leaves immediately.

73%4%

5%

Country ofresidence

Male

63%

Female

37%

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OUR AUDIENCES

15 - 24 25 - 44 45 - 60 60>

AGE

10%

67%

22%

3%

Qatar

India

Phillipines

GCC

95%

Others

5%

Sub-continent

38%

10%

8%

9%

23%

Region of origin

Western

East Asia

Levant

GCC

DOHANEWS.CO

39% 33% 15% 8%

Undergraduate Postgraduate Technical college Secondary

Education& Training

Construction

Professional, Scientific & Technical Services

Advertising, Arts & Media

INDUSTRY

28%

22%

17%

11%

EDUCATION

Professional Seniormanager

Administrative& secretarial

CEO/manager

Housewife

OCCUPATION36%

20%

12%8% 6.7%

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(%)

0

5

10

15

20

25

35

45

30

40

55

50

$5,000 $10,000 $15,000 $20,000 $25,000 $30,000 $35,000

MONTHLY HOUSEHOLD INCOME

4.97%

1.71%0.86%

5.99%

7.53%

7.19%

52.4

LOCATION ACCESS

Home Work TabletSmartphone

76%

45%

22%12%

34%of respondents said they access Doha News from a mobile device

Reference from:

Google Analytics - July 2013) and (Effective Measure - Dec 2012 user survey)

DOHANEWS.CO

OPPORTUNITIES

We offer highly visible advertising.

Advertising banners are available on sponsorship rates - per day, week, month or quarter.

There are also special sponsorship opportunities available from time to time and we are keen to work with you to build a custom marketing strategy.

Send us an e-mail on sales@dohanews.co if you’d like to review our current rate card or just want to get in touch.

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WE’VE WORKED WITH:

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Beyond prominent ad space on a highly-engaged website, advertising with Doha News has a lot of other benefits:

Guaranteed inventory: We use forecasting software, so we only ever sell confirmed ad inventory. You get what you paid for, never less.

Customized delivery: Choose your ad placement, when your campaign starts and ends, the time of day it’s shown, how often it’s up, who sees it, and even rotate multiple ads. The choices are yours.

Real-time tracking: We give you access to the reporting data, so you can follow how successful your campaign is while it’s happening.

Creative flexibility: We can host text ads, images including JPEGs, GIF and PNGs, Adobe Flash SWF files containing animation, sound,video, or interactive features; we can even run custom HTML and JavaScript snippets. Whatever you’ve got, we can work with.

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FEATURES

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Send image files in the form of .jpg (.jpeg), .png, or .gif. Flash files in the form of a .swf. We can accommodate most third party creative or script snippets.

Please stray away from sending original art files as items tend to get lost during the transfer or export of such files.

.jpeg .png .gif .swf

728 x 90 px

160 x

600 px

ACCEPTABLESIZES

*scaled to ratio

300 x

600 px

125 x 125 px

300 x 250 px

728x90: A highly visible placement that sits at the top of site and is seen every time a page on the website loads. 300x250: A universal size that offers high engagement, and is perfect for rich media.

300x600: A visually impactful ad that offers plenty of space to get your message across to potential clients.

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To clearly distinguish advertisements from editorial content, we require that all white background ads come with a border.

All ads with off-‐site links will open a new browser window.

No on-load pop-over ads.

All versions of creative that will be served via a third party must be provided for testing and approval prior to appearing on the site.

Images need to be good quality and have visual integrity. They cannot be pixelated. This being said, the smaller the file size the better, preferably around 35k per ad unit.

If the sponsor does not have a graphics person it can send a logo, preferably an Adobe lllustrator .eps file that can be re-sized without compromising quality.

All Flash ads need to be accompanied by a static image version of the ad. Flash ads may loop a maximum of three times, and should run under 12 seconds total. Pleaseapply these same guidelines for other animated file types, such as .gif files.

All ad units must be clearly identified as such.

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AD GUIDELINES

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DOHANEWS.CO

Doha News reserves the right to reject any ad based on content or images contained in the banner.

Doha News will decline to accept advertising that it knows or believes to be misleading, inaccurate, fraudulent or illegal, or that fails to comply, in Doha News’s sole discretion, with its standards of decency, taste or dignity.

Doha News, like all quality publishers of original journalism, maintains a clear separation between news and advertising content. Advertising that attempts to blur this distinction in a manner that, in Doha News’s sole judgment, confuses readers, will be rejected.

DISCLOSURES

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