Political Advertising Media Kit

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Includes South Platte Edition

Includes Foothills Edition

07-01-14

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07-01-14 | 2

COLORADO COMMUNITY MEDIAWHERE LOCAL IS BIG

Highlands Ranch | Corporate Offi ce9137 Ridgeline Blvd., Ste. 210, Highlands Ranch, CO 80129

Centennial7315 S. Revere Pkwy., Ste. 603, Centennial, CO 80112

Golden722 Washington Ave, Unit 210, Golden, CO 80401

Monument325 2nd St., Ste. R, Monument, CO 80132

Westminster8703 Yates Dr., Ste. 210, Westminster, CO 80031

Woodland Park1200 E. Hwy 24, Woodland Park, CO 80863

Jerry HealeyOwner/Publisher

Penny Parker’s “Mile High Life” column gives insights into the best events, restaurants, businesses, parties and people throughoutthe metro area.

Life Columnist Penny Parker

News Columnist Ann Macari HealeyAnn Macari Healey’s column about people, places and issues of everyday life appears every other week, and earned fi rst place in the 2013 Colorado Press Association Better Newspaper contest.

Sports Cartoonist Drew LittonFeatured in the Rocky Mountain News for over 25 years, CCM is proud to welcome the art and imagination of Denver’s favorite sports cartoonist Drew Litton to our papers and websites.

You’re local. We’re local...really local.

In fact, we publish 20 local newspapers in themetro Denver suburbs and Pikes Peak Regions.To us, local is big.

At Colorado Community Media, we believe that city news, high school sports, public events, history and culture all contribute to the identity of a community. Local newspapers are still the single best source for bringing that all together.

We also believe that local elections and political campaigns are in integral part of a community, so we want to provide you with valuable, local advertising options.

We can help you cast your advertising net as large or small as you need. We off er print options, digital options, counsel on how to create a successful campaign and free ad design services.

Start your political advertising campaign today withColorado Community Media.

Call us at 303-566-4100.

WEEKLY FEATURES

ONE CALL � ONE BILL � 310,000 WEEKLY READERS

REACHING MORE THAN310,000 LOCAL WEEKLY READERS

ColoradoSprings

ColoradoSprings

DenverDenver

Woodland Park

Cripple Creek

Monument

Castle Rock

Roxborough Park

Castle Pines

Elizabeth

ParkerHighlands Ranch

Lone Tree

Centennial

Lakewood

Westminster

Golden Wheat Ridge

EnglewoodLittleton

Northglenn

Thornton

Brighton

Woodland Park

Cripple Creek

Monument

Castle Rock

Roxborough Park

Castle Pines

Elizabeth


Lone Tree

Centennial

Lakewood

ArvadaArvada

AuroraAurora

BoulderBoulder

FranktownFranktown

LarkspurLarkspur

DivideDivide

VictorVictor

FlorissantFlorissant

KiowaKiowa

ElbertElbert

Commerce CityCommerce City

Palmer LakePalmer Lake

Black ForestBlack Forest

Westminster

Golden Wheat Ridge

EnglewoodLittleton

Northglenn

Thornton

Brighton

470

225

25

24

25

36

76

86

285

70

70

DenverInternational

Airport

Pikes Peak

Air ForceAcademy

43%of readers keep their

newspaper for 10+ days

69%of readers believe the paper

provides valuable local advertising

84%of readers look forward to

reading the local newspaper

92%of readers fi nd their local

newspaper to be informative

48%of readers do not have a home

subscription to a daily newspaper

2012 survey conducted by theNational Newspaper Association

WE HAVE THEAUDIENCE YOU’RE

LOOKING FOR


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Source: NAA; American Voters Media Use Survey, February, 2012

COLORADO COMMUNITY MEDIA REACHESADULTS WHO WILL VOTE!

91%of voters who contribute to campaigns

read newspapers in print or online.


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86%of voters who cast ballots in the last local

election read newspapers in print or online.




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79%of voters ages 18 to 34 read newspapers

in print or online.




07-01-14 | 6


58%of voters using mobile devices for news,

turn to newspaper sources.




07-01-14 | 7


54%of voters rate local TV political

ads as “annoying”.




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Arvada $65,942

Household IncomemedianCommunity Education

Masters + | Bachelors | Associates / Some College Primary Ages

11.67% | 22.47% | 34.98%35–44: 13.37%45–54: 16.37%55–64: 13.42%

GrowthOver past 5-10 years

4.19%

Brighton

Castle Rock $85,461 11.44% | 33.15% | 33.50%25–34: 13.96%35–44: 19.00%45–54: 14.14%

138.48%

$46,77925–34: 16.39%35–44: 16.32%45–54: 11.65%

5.35% | 12.40% | 32.00% 43.65%

Centennial $87,007 19.82% | 34.45% | 27.89%35–44: 13.60%45–54: 17.83%55–64: 14.71%

1.82%

Elbert County $78,958 9.59% | 19.64% | 35.66%35–44: 14.06%45–54: 22.01%55–64: 16.20%

16.17%

Englewood $42,416 9.21% | 20.59% | 27.24%25–34: 18.78%35–44: 13.83%45–54: 15.61%

4.64%

Golden $53,896 21.00% | 30.08% | 29.67%25–34: 13.79%35–44: 13.63%45–54: 13.89%

9.95%

Highlands Ranch $100,593 21.86% | 38.83% | 26.41%25–34: 11.07%35–44: 19.30%45–54: 16.86%

36.35%

Lakewood $52,960 11.39% | 24.21% | 28.54%25–34: 14.28%35–44: 12.77%45–54: 15.28%

0.80%

Littleton $54,512 14.75% | 27.31% | 31.31%35–44: 12.90%45–54: 16.22%55–64: 13.02%

3.46%

Lone Tree $108,190 21.11% | 37.86% | 27.81%35–44: 15.59%45–54: 18.48%55–64: 13.74%

109.69%

Monument $89,203 20.65% | 34.90% | 24.94% 35–44: 18.70%45–54: 17.36% 180.57%

Northglenn $52,093 4.46% | 11.69% | 32.14%25–34: 16.61%35–44: 13.20%45–54: 13.41%

13.35%

Parker $88,644 13.02% | 35.12% | 34.60%25–34: 13.68%35–44: 20.33%45–54: 14.55%

92.28%

Thornton $65,578 7.63% | 18.83% | 30.72%25–34: 16.55%35–44: 16.09%45–54: 13.13%

44.17%

Westminster $61,936 11.80% | 21.28% | 29.94%25–34: 16.18%35–44: 14.24%45–54: 15.35%

5.13%

Wheat Ridge $47,014 9.39% | 18.05% | 29.95%35–44: 12.23%45–54: 16.11%55–64: 13.64%

-8.35%

Woodland Park $69,993 16.02% | 22.50% | 34.47%35–44: 13.58%45–54: 18.90%55–64: 17.50%

10.51%

Source: U.S. Census, 2012

LOCAL DEMOGRAPHICS


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Fully customized format to fi t your needs Directly target your promotion to one or

all of our communities Print, insert and distribution assistance Free Design service

20 COMMUNITY NEWSPAPERSREACHING COMMUNITIES ACROSS COLORADO’S FRONT RANGE

2014 ELECTION GUIDESPECIAL SECTION

INSERTS ANDREMOVABLE NOTES

Zoned packages to target your audience All print ads receive online exposureFull color always included

A SUITE OF FULL COLORPRINT OPTIONS

State and local coverage Reaching the entire Colorado Front

Range in print and online Full color ads and free design service Publishing October 2014


07-01-14 | 11


HouseholdsPublication Zip Codes Delivery Publication Day

* Denotes Legal Publications

Arvada Press 35,000 80002, 80003, 80004, 80005, 80007 ThursdayFree

WednesdayPikes Peak Courier * 2,445 80809, 80814, 80816, 80863 Mailed

FridayCentennial Citizen 12,500 80112, 80122 Free

Brighton Banner * 850 80601 ThursdayFree/Mailed

Castle Rock / Pines News-Press 17,725 80104, 80108, 80109 ThursdayFree

Douglas County News-Press * 1,100 80104, 80108, 80109, 80116, 80118, 80135 ThursdayMailed

Elbert County News * 500 80107, 80117 ThursdayMailed

Englewood Herald * 500 80110, 80113 FridayMailed

5,9002,900

3,000

80401

80401, 80403Thursday

Free By Mail

Mailed

Highlands Ranch Herald 27,725 80126, 80129, 80130 ThursdayFree

Lakewood Sentinel 15,000 80226, 80228 ThursdayFree

Lone Tree Voice 5,050 80124 ThursdayFree

Northglenn-Thornton Sentinel * 2,600 80221, 80229, 80233, 80241, 80260 ThursdayMailed

Parker Chronicle 20,900 80134, 80138 FridayFree

Pikes Peak Courier Extra (monthly) 16,180 80809, 80814, 80816, 80863 WednesdayFree By Mail

Thursday4,7002,100

2,600

Mailed

Free By Mail

80120, 80121, 80123, 80128

80123

Teller County Extra WednesdayMailed80809, 80814, 80816, 8086313,735

Tri-Lakes Tribune * WednesdayFree/Mailed80118, 80132, 80133, 80908, 809217,100

Tri-Lakes Tribune Extra (montly) WednesdayMailed80132, 80133, 8092115,935

Westminster Window * ThursdayMailed80021, 80030, 80031, 80221, 80234, 802602,200

80033, 80034Wheat Ridge Transcript * ThursdayMailed1,700

Golden Transcript *

Littleton Independent *

South Platte Edition

Foothills Edition

LOCAL DISTRIBUTION


07-01-14 | 12


ColoradoSprings

ColoradoSprings

DenverDenver

Woodland Park

Cripple Creek

Monument

Castle Rock

Roxborough Park

Castle Pines

Elizabeth


Lone Tree

Centennial

Lakewood

Westminster

Golden Wheat Ridge

EnglewoodLittleton

Northglenn

Thornton

Brighton

Woodland Park

Cripple Creek

Monument

Castle Rock

Roxborough Park

Castle Pines

Elizabeth


Lone Tree

Centennial

Lakewood

ArvadaArvada

AuroraAurora

BoulderBoulder

FranktownFranktown

LarkspurLarkspur

DivideDivide

VictorVictor


KiowaKiowa

ElbertElbert




Westminster

Golden Wheat Ridge

EnglewoodLittleton

Northglenn

Thornton

Brighton

470

225

25

24

25

36

76

86

285

70

70

DenverInternational

Airport

Pikes Peak

Air ForceAcademy

north

tri-lakespikes peak

central

southeast

westnorthwest

south central

AdvertisingZones

LOCAL DISTRIBUTION AREA


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FULL PAGE BUNDLEReach all 310,000 weekly readers

with full page dominance

DIGITALLY SUPERCHARGEDYour political ad will also appears on our websites in digital form.Currently, over 100,000 visitors come to our websites every month seeing about250,000 of our pages. Your ad is now seen on those pages on a rotating basis.

$6,829 Per weekPrices includes full color

FREE BANNER ADIncrease your online presense with an optional Banner Ad on each of our community websites. One week free with your full page bundle purchase.

See back page for size options.

Full Page10.25” x 17.25”

HALF PAGE BUNDLEReach all 310,000 weekly readers

with a half page standout


07-01-14 | 14






FREE BANNER ADIncrease your online presense with an optional Banner Ad on each of our community websites. One week free with your half page bundle purchase.


VerticalHalf Page5.04” x 17.25”

HorizontalHalf Page10.25” x 8.5”

QUARTER PAGE BUNDLEReach all 310,000 weekly readers

with a quarter page display


07-01-14 | 15






BANNER AD $200/weekIncrease your online presense with an optional Banner Ad on each of our community websites. Only $200 per week with your quarter page bundle purchase.


VerticalQuarter Page5.04” x 8.5”

HorizontalQuarter Page10.25” x 4”


07-01-14 | 16


ALA-CART ADVERTISING OPTIONS



Customize your campaign by choosingthe ad size and individual publications that

reach your target audience and budget


BANNER AD $200/weekIncrease your online presense with an optional Banner Ad on each of our community websites. Only $200 per week with your quarter page bundle purchase.


ColoradoSprings

ColoradoSprings

DenverDenver

Woodland Park

Cripple Creek

Monument

Castle Rock

Roxborough Park

Castle Pines

Elizabeth


Lone Tree

Centennial

Lakewood

Westminster

Golden Wheat Ridge

EnglewoodLittleton

Northglenn

Thornton

Brighton

Woodland Park

Cripple Creek

Monument

Castle Rock

Roxborough Park

Castle Pines

Elizabeth


Lone Tree

Centennial

Lakewood

ArvadaArvada

AuroraAurora

BoulderBoulder

FranktownFranktown

LarkspurLarkspur

DivideDivide

VictorVictor


KiowaKiowa

ElbertElbert




Westminster

Golden Wheat Ridge

EnglewoodLittleton

Northglenn

Thornton

Brighton

470

225

25

24

25

36

76

86

285

70

70

DenverInternational

Airport

Pikes Peak

Air ForceAcademy

ASK YOUR MARKETING CONSULTANT FORALA-CART ADVERTISING OPTIONS & PRICING.All prices are per week and include full color.


07-01-14 | 17


Colorado Community Media (CCM) cannot be held responsible for the quality of reproduction if these specifi cations are not followed. Ads received after deadline may not publish in the desired issue. CCM will not be held responsible for changes the CCM creative department has to make to get fi les ready for press.

MEDIA & FILE SUBMISSIONCCM can accept your ads via the following methods and formats:

CD, DVD USB Flash Drive Email (max. size 20 MB)

COLORS CCM off ers full-color in all publications. Any supplied spot colors are processed in a CMYK workfl ow.

Send Word, Publisher, Excel, Powerpoint, JPEG, TIFF, Flash, GIF, BMP, Corel Draw or Freehand fi les as press-ready ad fi les

Use RGB, Index or Spot images for your color graphics Use images pulled off the Internet Use rich-black for black text Use less than 10 point font size for color or reverse type Send your PDF fi le with crop or registration marks

DO NOT

Submit a PDF fi le created with the PDF/X-1a:2001 preset Use CMYK images for your color graphics Use images that are 300 ppi Create your fi le to the exact size of your ad Use vector-based art Use 100% black for black text

DO

POLITICAL ADVERTISING SPECIFICATIONS

PAID POLITICAL ADVERTISEMENT

Paid for by the Committee to Elect First Lastname.www.website.com | 800-123-4567B

A

All political ads must contain ‘Paid PoliticalAdvertisement’ above the ad in 12 point type.

A

Additionally, all ads must carry a fair political practice(PAID FOR BY) disclaimer in the bottom of the ad to include the name and address (NO P.O. Boxes) of the individualor organization responsible for the placement of the adplus a phone number of someone who can respond tothe ad’s contents. A website address may serve as asubstitute for a street address.

B

POLITICAL AD REQUIRMENTS

DIGITAL BANNER AD OPTIONS

Square250 x 250 px

MediumRectangle300 x 250 px

Leaderboard728 x 90 px


07-01-14 | 18


CONTACT ERIN ADDENBROOKEPHONE: 303-566-4074

EMAIL: [email protected]

LET COLORADO COMMUNITY MEDIAHELP YOU REACH 310,000 LOCAL

WEEKLY READERS

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20 COMMUNITY NEWSPAPERS AND WEBSITESREACHING 310,000 LOCAL WEEKLY READERS



Political Advertising Media Kit

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Transcript of Political Advertising Media Kit