DoGo Mapping: Bridging the Content Strategy Gap

auldyn matthews | @auldyn lissa richards | @LissaRichards

What's the Problem?

You've done your research.

Now what?

Jumping From Strategy To Design Is Hard

“Jump” by barty is licensed under CC by 2.0

Traditional Tactics Aren't Always Enough

“Nick Sorting Cards” by Yandle is licensed under CC by 2.0

The Solution: DoGo Mapping

What is DoGo Mapping?

How We Adapted It

How It Helped Us

It blends the overall view of a site map with the detail of a flowchart in order to visualize how a system fits together.

Rob Keefer

▸ Name

▸ Reference Number

▸ Fields

▸ Do

▸ Go

Each node includes:

The "common" node contains fields, actions or neighbors a user would want available on all screens.

Common Node

Common, ID: 0

Input Fields: search box

Do: search, navigate, donate, apply for a job

Go: 6 Alumni Affairs, 8 Careers, 2 Donations, 1 Search Results

What is DoGo Mapping?

How We Adapted It

How It Helped Us

Using DoGo Mapping Up Front Helped Us Bridge Strategy and Design

“Pittsburgh" by rwoan is licensed under CC by 2.0

Electronic DoGo Maps Helped Us Explore Large Information Architectures

Adding "See" Let Us Focus On The Task At Hand: Content-Centric Design

What is DoGo Mapping?

How We Adapted It

How It Helped Us

Groupings Emerged That Helped Us Design Our Navigation

Discovering "Priority Nodes" Elevated Important Content

▸ Visualization of navigation patterns

▸ Investigation of possible impact of changes to a system

▸ Validating design against user scenarios

How We've Used DoGo Mapping:

▸ https://uxmag.com/articles/adapting-information-architecture-for-lean-and-agile-environments-with-dogo-mapping

▸ http://uxpamagazine.org/creating-a-dogo-map/

▸ Or just google: "DoGo Mapping"

Go Forth and DoGo