DMRC Advertising,TDI Metro Advertising,DMRC presentation

TDI International:Passport To Affluent Decision Making Consumers

1. TDI company overview

2. DMRC Advertising – A Brief Insight

3. Benefits of advertising at DMRC

4. TDI’s experience in advertising across various categories

5. Available Media Options

CONTENTS

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India’s Leading Outdoor Advertiser

1. Pioneer of airport advertising for 28 years, with the largest outdoor network

2. Single largest airport advertiser in India, with strong pan-India execution skills

3. Exclusive rights to 9 airports, 22 metro stations, and a media services agency

4. Largest outdoor inventory with 600,000 display sites and over 500 customers

Integrated Business Model Providing Wide Range of Outdoor Solutions

Airport Advertising

MetroAdvertising

Media Services

MADServices

■ Exclusive advertising rights for 9 airports across India

■ 5,500+ advertising sites spread across high visibility zones in airports

■ Exclusive advertising rights for 22 Delhi metro stations

■ 750 advertising sites spread across strategic locations at stations

■ Specialized out of home media agency offering advertising solutions

■ Services include strategic planning, media buying and media execution

■ 40+ clients and 680 websites across mobile and Internet advertising

■ Strong international relationships with major ad-server networks

TDI Pioneer of Airport Advertising

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West Bengal

Gujarat

Rajasthan

Delhi

Maharashtra

KeralaTamilNadu

We have created India’s Largest Advertising Network in the Fastest Growing Regions…

Ahmedabad

Traffic: 4.7 mnGrowth: 23%

Pune


Goa


Kolkata


Chennai


Delhi (Metro)


Calicut


Cochin


Trivandrum


Tirupati


Source: Company presentation, AAI, DMRC; Note: Traffic refers to international & domestic passenger traffic for ’2012

1. Pioneered airport advertising in India in 1986

2. First printed display in India for outdoor developed

3. First tri-vision display in India created

4. First outdoor interactive kiosk in India created

5. First audio-visual (digital) outdoor advertiser in India

6. First 360 degree tri-vision displays in India made

7. Started internet and mobile advertising division in 2008 – the fastest growing industry

…By Pioneering the Industry and Continuously Innovating

Largest Advertising inventory developed






CONTENTS

Advertising at Delhi Metro – An Insight

Overview: Over the years, Delhi Metro has emerged as one of the crucial outdoor advertising sites and its network penetration deeper into the capital.

Why Delhi Metro:

Delhi Metro is a unique opportunity for advertisers keen to tap the huge cosmopolitan market of Delhi.

More than 25 Lac people commute by Delhi metro daily.

Consumers are continuously surrounded by your brand as they spend minimum six minutes at the station.

It guarantees maximum exposure a brand can get.

Brand gets exposure of 17:30 hours daily (6:00AM to 11:30 PM)

Over the past two years, both national and regional brands have shifted significant portion of their budgets towards this mode of advertising.






CONTENTS

Delhi Metro – Reaches various SEC categories (1/4)


70% of the metro users belong to the middle class category


18% of metro users come from Upper Middle class category

Close to 60% of commuters belong to salaried class


Delhi Metro Advertising – Reaches all the demographic segments(1/3)

Predominantly Male close to 76%

Females, working women, Children



Close to 85% of commuters come under 35 years of age, Of these 50% fall between 25 & 35 yrs of age

Close to 80% of commuters comprises of Graduates and above and use metro everyday to commute to their work place.

Delhi Metro Advertising – Creates top of mind recall by reinforcement






CONTENTS

Consumer Durables - Philips

Real Estate - Nirala

Auto Components - MRF

Electricals – Crompton Greaves

Govt Bodies – Public Notices

Healthcare - Fortis

Media & Entertainment – Zee TV

Hospitality – Mc Donalds

FMCG - HUL

Movies

Banking – Allahabad Bank

Tourism – Gujarat Tourism

Automobile - Toyota

Financial Services & Investment – Reliance Capital

Lifestyle - Grasim

Retail – Vijay Sales

IT Hardware - HCL

IT Software - Microsoft

ITES - IBM






CONTENTS

Proposed Solution-1

Backlit Translite of 12’X6’ at Exit of the Platform

Proposed Solution-2

Backlit Translite of 38.3’X5.8’ at Entrance of the Station

Proposed Solution-3

Backlit Translite of 5’X10’ at Entrance of the Platform

Proposed Solution-4

Backlit Translite of 16’X4’ at Entrance of the Platform

Proposed Solution-5

Backlit Translite of 10’X5’ at Concourse Area

Proposed Solution-6

Backlit Translite of 12’X4’ Above Ticket Counter

Proposed Solution-7

Backlit Translite of 10’X5’ On the Platform

Proposed Solution-8

Backlit Translite of 10’X5’ On the Platform

Proposed Solution-9

Backlit Translite of 7’X11’ Near Token Channel

Proposed Solution-10

Backlit Translite of 8’X4’ Near Ticket Counter


Backlit Translite of 12’X6’ at Exit of the Station

DMRC Advertising,TDI Metro Advertising,DMRC presentation

Marketing

Transcript of DMRC Advertising,TDI Metro Advertising,DMRC presentation