Dk Voka - atelier 1
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Transcript of Dk Voka - atelier 1
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Crowdfunding Ateliers
VoKa@aramgoudsmit, @douwenkoren
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Wat gaan we doen?
• Vier ateliers, 19 december en 2x januari
Atelier 1, vandaag:
1. Introductie: waarom crowdfunding?
2. Crowdfunding modellen, tips & valkuilen
Pauze rond 12:30 uur
3. Praktijk: opzetten van een crowdfunding campagne
4. Uitsmijter: campagne opbouw
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Waarom crowdfunding?
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vreemd vermogen
(bancair)
eigen vermogen
100%
Financieringsmix?
factoring
microfinanciering
crowdfunding
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Kies een concreet project
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Succesfactoren
innovatief project passievol groot netwerk
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“Moet dat nou zo strikt?”
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Gijsbert Koren - How to screw up your crowdfunding campaign
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Gijsbert Koren - How to screw up your crowdfunding campaign
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Pré-Crowdfunding
Fase waarin:
• Crowdfunding model: wat past mij?
• Uitwerking canvas = invulling campagne
• Community in kaart / building
• Propositie testen
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Vier vormen
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13
“Ik blijf liever achter de schermen”
sociaalgunfactor
revolutie
intrinsiek
fun
extrinsiek
ROI
samen mogelijk maken
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- Fantasievol
kunnen spelen
- Samen
brengen van:
bestaand
speelgoed en
kinderen
Way2Play
Way2Play is een
analoog spel voor
binnen en buiten.
Voor de productie
en tooling en het
verder brengen
van Way2Play is
financiering nodig
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Concreet en tastbaar
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- Familie en
vrienden
- Zakelijke
relaties
- Bestaande
klanten
- Fysieke
omgeving
verder uit te
werken in
CrowdDOC
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Communityfunding
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Oneplanetcrowd
of
CrowdAboutNow
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15.000 - 30.000 euro
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Campagne: WaytoPlay
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Na het Canvas…
“Project” + “Waarom” :
Waar doet de crowd aan mee?
Met wie doet de crowd mee? Wie is de initiatiefnemer?
Wat wil je met opgehaalde project bereiken?
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Wording / ToV
1. “Koninklijk wij” & “Samen maken”
2. “Kleine revolutie” / nieuw / voor het eerst
3. Noodzaak / alleen mogelijk als / het verschil maken
4. Bouwen vs. steunen/doneren
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1 maand tot 1 jaar
1. Community in
kaart/building
2. Propositie maken
en testen
3. Doelen stellen
(bedrag, deadline)
4. Communicatie
uitingen
2 tot 3 maanden
33
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Stappen voor 19 december:
1.) Invulling van het crowdfunding canvas
2.) Vaststellen doelbedrag
3.) Eerste concept voor campagne tekst (denk aan
opbouw in max. 4 alinea’s)
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Test je propositie
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Wat doe je op dag 1?
5%
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37
Stap voor stap