Disruptive Product Positioning with A/B Testing
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Disrup’ve Product Posi’oning With A/B Tes’ng Claire Hunsaker Head of Marke’ng, Stormpath @chunsaker
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Transcript of Disruptive Product Positioning with A/B Testing
Disrup've Product Posi'oning With A/B Tes'ng
Claire Hunsaker Head of Marke'ng,
Stormpath @chunsaker
Claire Hunsaker
• VP Marke'ng At Stormpath • 7 Years in [Customer/Product Role] at [Startup] • Former Consultant • @chunsaker
• User Management API for Developers – User Registra'on, Profiles and Data – Authen'ca'on (Login) – Authoriza'on (What they can do) – Facebook/Google Login – LDAP / Ac've Directory Plugin
• 3 Years Old. VC-‐Funded. • @goStormpath
Startup Posi2oning
Product
Market
FIT!
… Not Easy
Iterate to Success
Pre-‐Launch
Hypothesis: Security + Iden2ty
Iden'ty
SoXware Devs
Security
The Problem
Iden'ty
SoXware Devs
Security
The Problem(s)
Iden'ty
SoXware Devs
Security
The Problem(s)
Iden'ty
SoXware Devs
Security
Private Beta
Public Beta & General Availability
Unleash the Kraken!
First Baseline Format
But What IS It?
User Management
SoXware Devs
API
???
Stormpath…
…is a lot more than an API
Itera2on 1: What *IS* Stormpath?
Can We Use New Words?
… And Do We Need to Be Obvious?
Simple is Best...
Itera2on 2: Get Literal
Itera2on 2: …And Check Assump2ons
Literal Works!
Iden2ty Does Too…
Iden2ty Does Too…
Itera2on 3: Do People “Get” APIs?
Itera2on 3: …Does “API” Ma[er?
Yes! “API” Required
It Ain’t What You Do… … It’s the Way That You Do It
What We Learned
Start Simple
(And Cheap)
Test *ALL* Your Assump2ons
A Tie is a GREAT Outcome
Tag Your Whole Funnel = Goals
Thanks!
@chunsaker
Disrup've Product Posi'oning With A/B Tes'ng
Claire Hunsaker Head of Marke'ng,
Stormpath @chunsaker
