DISPLAY LUMAscape

1
© LUMA Partners LLC 2014 Performance Video / Rich Media Targeted Networks / AMPs Horizontal Vertical / Custom Mobile Exchanges DSPs Publisher Tools Data Suppliers Ad Servers DMPs and Data Aggregators Measurement and Analytics Creative Optimization Agency Trading Desks Ad Networks Media Planning and Attribution Verification / Privacy Ad Servers Retargeting Media Mgmt Systems and Operations Sharing Data / Social Tools SSPs DISPLAY LUMAscape M A R K E T E R P U B L I S H E R C O N S U M E R i Tag Mgmt Agencies Denotes acquired company Denotes shuttered company
  • date post

    17-Oct-2014
  • Category

    Business

  • view

    399.550
  • download

    21

description

The latest LUMA Display Ad Tech Landscape is a living document. While it is impossible to categorize companies across an industry into discrete categories, this is at least an attempt to organize the landscape. If you have constructive suggestions, please email them to me at [email protected].

Transcript of DISPLAY LUMAscape

Page 1: DISPLAY LUMAscape

©  LUMA  Partners  LLC  2014

Performance

Video / Rich Media

Targeted Networks / AMPs

Horizontal

Vertical / Custom

Mobile

Exchanges DSPs

Publisher Tools

Data Suppliers

Ad Servers

DMPs and Data Aggregators

Measurement and Analytics

Creative Optimization

Agency Trading Desks

Ad Networks

Media Planning and Attribution

Verification / Privacy

Ad Servers

Retargeting

Media Mgmt Systems and Operations

Sharing Data / Social Tools

SSPs

DISPLAY  LUMAscape

MARKETER

PUBLISHER

CONSUMER

i

Tag Mgmt

Agencies

Denotes acquired company Denotes shuttered company