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Performance

Video / Rich Media

Targeted Networks / AMPs

Horizontal

Vertical / Custom

Mobile

Exchanges DSPs

Publisher Tools

Data Suppliers

Ad Servers

DMPs and Data Aggregators

Measurement and Analytics

Creative Optimization

Agency Trading Desks

Ad Networks

Media Planning and Attribution

Verification / Privacy

Ad Servers

Retargeting

Media Mgmt Systems and Operations

Sharing Data / Social Tools

SSPs

DISPLAY  LUMAscape

MARKETER

PUBLISHER

CONSUMER

i

Tag Mgmt

Agencies

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