Discussion from Last Week. Profiling the Blogosphere.
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Transcript of Discussion from Last Week. Profiling the Blogosphere.
Discussion from Last Week
Profiling the Blogosphere
more than 1.5 million blogs were updated in the last 7 days
346 million read blogs worldwide
184 million blogs started worldwide
Technorati says…
• http://technorati.com/blogging/feature/state-of-the-blogosphere-2009/
Technorati says
Technorati says
Technorati says
Technorati says
• Four out of five bloggers are personal bloggers who blog about topics of personal interest. About half of bloggers are professional bloggers — blogging is not necessarily their full-time job, but they blog about their industry or profession in an unofficial capacity. 12% of bloggers blog in an official capacity for their company.
Technorati says
• Corporate bloggers: – 69% are also personal bloggers – 65% are professional bloggers
• Professional bloggers: – 59% are also
personal bloggers – 17% are
corporate bloggers
Technorati says
Women
• More likely to be personal bloggers, or blog about personal topics like family and thoughts
• Blog to stay connected with others, or to make connections– To update family– To meet like-minded people
• Conversation blogging style
Women
• More sophisticated about advertising:– Twice as likely to sell through an ad network– More likely to have affiliate links
• Smarter about driving traffic using blogrolls, links, directories, content sharing
• 36% have converted blog contacts into business leads
Asian Bloggers
• 73% male, aged 18-34 (much younger in general than in the U.S. or Europe)
• Mostly single• One in five are students• More concerned about identity
Technorati says – Time spent blogging
Technorati says
Setting Goals
There’s the big picture...
• Inform or educate the public and your current customers/constituents
• Provide customer service or help using a product or service
• Convey a sense of company personality and culture
• Entertain readers and customers• Drive users to take action• Encourage dialogue with current and
potential customers
...and then there’s reality.
• Get specific with your goals. – Increase donations to your non-profit?– Get people to attend an event?– Email newsletter signups?– Generate traditional press write-ups?– Get four comments for each post?– Build a community of 500 people?– Sell ads?
Measuring success
• Google Analytics is the most common tracking tool (used by 2/3 of bloggers)
• Sitemeter and Statcounter used by one in five bloggers
• 42% use more than one service/provider for their analytics
• Over 100 different tracking tools used
Stats
Statcounter
Statcounter
• Understanding Statcounter
• Adding Statcounter (or Analytics)
• Email Updates
Google Analytics
Microblogging
What is Microblogging?
• (VERY) short posts
• Can be text, an image, a quote, etc.
• Quoting, and linking, are popular but slightly nuanced
• Many displays, many devices
Services
• Tumblr
• 115 others…
• Facebook (in part), LinkedIn (in part)
Tumblr
• Started in 2007• Based on ease of posting / sharing• Photos• Video• Audio• Quotes• Links
• Launched in 2006• Followers, not friends• 140 characters• @names• News, Spam, Self-promotion,
Pointless babble, Conversational, Pass-along value
• RT, OH, hashtags, #FF, Failwhale
Twitter #wins
• US Airways Flight 1549
• Iranian elections
• Balloonboy (?)
• Vancouver Ultimate League
Twitter Services
• Hootsuite (Vancouver)• WhatTheTrend.com • Tweetdeck (desktop)• Twibes• Tweetie (iPhone)• MrTweet.com
• Status updates– Like Twitter’s tweets
• Wall– Two ends of a cell phone call
• Pages and Fans• Apps • Facebook Connect