Director of User Experience - Agile Alliance · LeanUX Fundamentals 02/2011 [email protected]...
Transcript of Director of User Experience - Agile Alliance · LeanUX Fundamentals 02/2011 [email protected]...
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Product StewardshipTim McCoyDirector of User Experience
University Now
[email protected]@seriouslynow
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Responsible care and feeding
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Thoughtful management
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Custodial, not possessive
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Product Stewardship Tim McCoy
Some typical visualizations of agile teams
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Product Stewardship Tim McCoy
What’s wrong with this picture?
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Let’s rescue the Product OwnerLet’s rescue the Product Owner
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Product Stewardship Tim McCoy
Product Owner is an overloaded role
• Represent business needs– hold product vision– feature definition and prioritization– communicate project status
• Ensure project success– negotiate release dates and contents
– manage profitability / ROI
• Collaborate with the team– maintain product backlog
– detail / clarify requirements– provide subject matter expertise
– be voice of the user
– participate in daily meetings
– review work results
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Product Stewardship Tim McCoy
Strategic and tactical UX are under-represented
• Product vision and framework under-developed• User research and feedback not well done or understood• Good interaction design practices lacking• Design expertise spread too thin
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Product Stewardship is a shared responsibility
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Product Stewardship is a shared responsibility
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Product Stewardship is a shared responsibility
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Product Stewardship Tim McCoy
Pair UX with product managers
Product Manager
• Represent business and customer needs
• Understand market opportunities
• Communicate project status
• Prioritize features and releases
• Collaborate with team
UX Design & Strategy
• Represent user needs and goals
• Manage product vision, framework
• Provide creative direction
• Collaborate with team
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Product Stewardship Tim McCoy
UX as user/customer advocates
UX is a strategic design role that works with the Product Manager to set directionand shepherd the product to success.
• Advocate for user-centered design
• Understand and represent user goals
• Provide creative direction
• Negotiate releases with Product Manager
• Pair-design with other team members
• Assess work results
• Guide product vision through delivery
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Integrate design thinking throughout the team
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A Balanced Team includes full-time design members working with and alongside developers.
• Research and analysis of customer and user behaviors, needs, and goals
• Contextual design that balances business needs, user goals, technical opportunity
• Collaborate with testers on acceptance criteria
LeanUX Fundamentals 02/2011 [email protected] [email protected]
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Balance and the Integrated Team
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Balance and the Integrated Team
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Balance and the Integrated Team
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Week 1 Mobile strategy + vision
Week 2 Validation + experience framework
From ideas to validated roadmap
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Week 3 Dev estimation + MVP prioritization
Week 4+ Iterative design + development
From plan to collaborative execution
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Balance good user experience with sustainable development
Understand external and internal forces shaping product decisions
Prioritize MVP to align quality experience with business goals
Product Stewardship goals
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Balance good user experience with sustainable development
Understand external and internal forces shaping product decisions
Prioritize MVP to align quality experience with business goals
Product Stewardship goals