Digitálne chuťovky s ADMA 23.6.2016: Ako robiť reklamu pre ľudí, ktorí nenávidia reklamu...
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MAIN TITLE LOREM IPSUM DOLOR Subtitle lorem ipsum dolor sit amet Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap i\nto electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Ako na ľudí, ktorí nenávidia reklamu Digitálne chuťovky 23. 6. 2016, časť 1
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Transcript of Digitálne chuťovky s ADMA 23.6.2016: Ako robiť reklamu pre ľudí, ktorí nenávidia reklamu...
MAIN TITLE LOREMIPSUM DOLORSubtitle lorem ipsum dolor sit amet
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap i\nto electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Ako na ľudí, ktorí nenávidia reklamuDigitálne chuťovky 23. 6. 2016, časť 1
01 GENERÁCIA Z
KTO JE GENERÁCIA Z?
Tínejdžeri, pubertiaciNarodení medzi 1990 a 2010Dospievajú skôr a sú sebavedomíMajú rozbitú pozornosťSú technicky mimoriadne zdatníPorovnávajú, hľadajú top ponukuIch formát je video (a interakcia)
AKO FUNGUJÚ?
Online- 53 % viac ako 12 h denne- Social - 76 % > 5 h- FB 25 %, SC 22 %, IG 21 %
AKO FUNGUJÚ?
Online- 53 % viac ako 12 h denne- Social - 76 % > 5 h- FB 25 %, SC 22 %, IG 21 %
Nákupné správanie- 85 % na odporúčanie kamaráta - 94 % sa chce deliť o výhru
AKO FUNGUJÚ?
Online- 53 % viac ako 12 h denne- Social - 76 % > 5 h- FB 25 %, SC 22 %, IG 21 %
Nákupné správanie- 85 % na odporúčanie kamaráta - 94 % sa chce deliť o výhru
Záujem- Populárni youtuberi- Gogoman, Selassie, Lucypug (17 %)- Celebrity - Majk Spirit, Separ, Petra
Polnišová a Zuzana Šebová (9 %)
02 AKO NA NICH?VÚB Cuky a Luky
ČO NÁM FUNGOVALO?
Videá (a Lucypug)270 000 views, takmer 18 000 unikátov
ČO NÁM FUNGOVALO?
Videá (a Lucypug)270 000 views, takmer 18 000 unikátov
Social (a súťaže)Instagram, Snapchat a Dubsmash content
ČO NÁM FUNGOVALO?
Videá (a Lucypug)270 000 views, takmer 18 000 unikátov
Social (a súťaže)Instagram, Snapchat a Dubsmash content
Spontánna znalosťGfK Young People Ad Monitor
03 AKO NA NICH 2?Fofola
04 PREČO TO FUNGOVALO?
KAMPANE, KTORÉ:
Upustili od tradičných kanálovNašli svoju cieľovkuNehrali sa na reklamuZapojili ľudí do komunikácieZabávali
A boli super :)
MAIN TITLE LOREMIPSUM DOLORSubtitle lorem ipsum dolor sit amet
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap i\nto electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
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