Digital Update - tvnz.co.nz · the film & it’s genre, spy/thriller – engaging the viewer when...
Transcript of Digital Update - tvnz.co.nz · the film & it’s genre, spy/thriller – engaging the viewer when...
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Digital Update TVNZ ONLINE, 1 NEWS NOW & RE:
FEBRUARY 2018
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FEBRUARY UPDATE
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Videos played while in cast mode in February
%
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Liar
Doc Martin
4 part drama series Liar performed very well in February with over 38,500 average streams per episode. Viewers averaged 2.9 episodes each, and there were 197,600 total streams for the month.
My Kitchen Rules
The new season of My Kitchen Rules Australia was big in February for TVNZ OnDemand. The show had over 126.000 total streams and over 14,600 average streams per episode with 3.7 episodes on average.
The return of Doc Martin was big in February with over 15,500 average streams per episode, There were over 45,000 total streams and viewers watched 2 episodes on average.
IN FEB
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Please note: Total streams now include Live Streams across all devices.
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Shows
ShortlandStreet
Liar Grey'sAnatomy
Home andAway
Innocent CoronationStreet
YoungSheldon
Doc Martin The WalkingDead
My KitchenRules
Australia
New to the top 10 this month are Liar, Innocent, Doc Martin, The Walking Dead and My Kitchen Rules Australia.
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Monthly Streams by End Points (Device Types)
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replay
Featured AdvertiserPersonalised 20th Century Fox creative solution With the release of new 20th Century Fox film, Red Sparrow, Mediacom teamed up with TVNZ to build a personalised video creative. The purpose of using the personalisation product for this campaign was to connect with the consumers on a personal level & cut through the advertising clutter. It related directly back to the film & its genre, spy/thriller engaging the viewer when addressed by their first name.
Video personalisation is a brand new product to TVNZ and the New Zealand market. Speak directly to your customers and build your own personalised creative solution now.
For increased engagement contact TVNZ now to book in your next Ad Selector.
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Genius Factory Deep State Avis Return To Ghana
Killing Eve Facebook: Cracking the code
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FEBRUARY UPDATE
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1 Drone footage shows numerous slips on Takaka Hill as Gita slams into upper South Island
2 1 News at 6pm
3 Breakfast
4 Water flows through sodden Motueka Valley as Cyclone Gita hits
5 'Oh s**t look out!' Massive storm surge wipes women off their feet during storm interview near Nelson
6 Workers prepare defences as intense winds from Cyclone Gita whip up wild seas in Greymouth
7 'Lessons have been learned' Oxfam says Pacific islands better prepared for Cyclone Gita after deadly Winston
8 Raw: Hundreds of buildings in ruins after devastating Gita rips through Tonga's capital
9 Extreme winds hit centre of Greymouth on the West Coast
10 Beau-James Wells carries New Zealand flag at Winter Olympics opening ceremony
FEBURARY TOP 10
https://www.tvnz.co.nz/one-news/new-zealand/watch-drone-footage-shows-numerous-slips-takaka-hill-gita-slams-upper-sth-islandhttps://www.tvnz.co.nz/one-news/new-zealand/oh-s-t-look-massive-storm-surge-wipes-women-off-their-feet-during-interview-near-nelsonhttps://www.tvnz.co.nz/one-news/new-zealand/watch-workers-prepare-defences-intense-winds-cyclone-gita-whip-up-wild-seas-in-greymouthhttps://www.tvnz.co.nz/one-news/world/lessons-have-been-learned-oxfam-says-pacific-islands-better-prepared-cyclone-gita-after-deadly-winstonhttps://www.tvnz.co.nz/one-news/new-zealand/extreme-winds-hit-centre-greymouth-west-coast
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2 M
0.67M
14.6 M
Network Streams
1NEWSNOW.co.nz Stuff.co.nz 1 NEWS NOW on Facebook
To increase brand recognition, 1 NEWS NOW has been building its network streams by serving up more news videos on partner sites and Facebook.
2.21 M
.69 M
15.94 M
2 M
0.67 M
14.60 M
JAN 2018 FEB 2018
February 2018 Streams Month on Month Streams
JAN 2018 FEB 2018 JAN 2018 FEB 2018
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End Points (Device Types)
Figures below reflect total 1 News Now Audience (NZ Eyeballs and overseas).
Unique Browsers Unique Browsers %
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FEBRUARY UPDATE
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A video stream starts when the actual video content starts to play after possible pre-roll ads.
The average streams an episode gets for a specific show in the specified time period (usually 1st to the 28th of a month).
Reach calculation for TVNZ OnDemand is based on the count of member IDs* who watched OnDemand videos in the reporting period. It is common that a member ID is shared with multiple individuals such as household members, therefore the actual viewer reach is very likely to be greater than the reach figure provided in this report.
Device types which TVNZ videos can be played on.
Successful TVNZ OnDemand member registrations who also completed the email verification process.
Episodes which are available on TVNZ OnDemand first before they are played out on TV.
*The minimum age range a person can specify during registration is 13 to 17.
Glossary
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